ABCDEFGHIJKLMNOPQRSTUVWXYZ
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$ per SWLS total19.45Expected deaths averted11.3232
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$ per SWLS intervention4.38Cost per death averted1413.028119
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Total SWLS per year of treatment
3650Total intervention cost71000
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Clicks per year100000Fixed costs55000
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Co-founder salaries50000
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Operational costs5000
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SWLS per click0.03650Cost per click0.16
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SWLS value of prevented suicide322.35
if a neutral point of 20 is used, intervention becomes negative
Russian discount (possibly free with Google grant for non-profits)
84%
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Life expectance after attempt (remaining)
42
US cost per click (varies but estimate is low due to low value of keywords targeted)
1
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Neutral point for SWLS10
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Mean Russian student SWLS17.675
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Suicide attempt success rate0.0337
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Discount for overestimation of harm10%
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Call kept them from harming themselves'
12%
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Click-to-call conversion rate28%
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