Event Tracker Template

	A	B	C	D	E	F	G	H
1	Event Name	Trigger Point	Data Layer Variable Link	Data Layer Event Name	Parameters to Add in Data layer	Custom Dimensions	Tag Name	Ecommerce Event?
2	The event name that will be sent to GA4	Use cases when the event will be triggered	The event that needs to be sent to datalayer with link to respective documentation to send the developer	Name of event to be added to data layer	The parameters that needs to be sent to data layer	Parameters sent to GA4 with the event	Name of the tag in GTM	If the event is an enhanced ecommerce event or not
3	login	When a user logs in	login	As per documentation	As per documentation	FromPage	NV-GA4-Login/Signup	No
4	search	When a user uses search bar	search	As per documentation	As per documentation	FromPage, SearchTerm	NV-GA4-Search	No
5	sign_up	When a user sign up	sign_up	As per documentation	As per documentation	FromPage	NV-GA4-Login/Signup	No
6	share	When a user shares content	share	As per documentation	As per documentation & Platform : To which channel was the content shared to	FromPage, Platform	NV-GA4-Share	No
7	add_payment_info	When a user submits their payment information	add_payment_info	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
8	add_shipping_info	When a user submits their shipping information	add_shipping_info	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
9	add_to_cart	When a user adds items to cart	add_to_cart	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
10	add_to_wishlist	When a user adds items to a wishlist	add_to_wishlist	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
11	begin_checkout	When a user begins checkout	begin_checkout	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
12	generate_lead	When a user submits a form or a request for information	generate_lead	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
13	purchase	When a user completes a purchase	purchase	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
14	refund	When a user receives a refund	refund	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
15	remove_from_cart	When a user removes items from a cart	remove_from_cart	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
16	select_item	When a user selects an item from a list	select_item	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
17	view_cart	When a user views their cart	view_cart	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
18	view_item	When a user views an item	view_item	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
19	view_item_list	When a user sees a list of items/offerings	view_item_list	As per documentation	As per documentation		NV-GA4-Ecommerce Events	Yes
20	NE select_item	When select_item event is triggered				ProductName, ProductPrice, Category, FromPage		No
21	NE view_item	When view_item event is triggered				ProductName, ProductPrice, Category, FromPage		No
22	NE add_to_cart	When add_to_cart event is triggered				ProductName, ProductPrice, Category, FromPage		No
23	NE remove_from_cart	When remove_from_cart event is triggered				ProductName, ProductPrice, Category, FromPage		No
24	Cart Page	When cart page is loaded		CartPage	Cart_Total : The total Checkout Value	CartValue	NV-GA4-Cart Page	No
25	Checkout 1 Register / Login	When register section of check out flow is viewed		Checkout_1_Register / Login	Cart_Total : The total Checkout Value	CartValue	NV-GA4-Checkout 1	No
26	Checkout 2 Address	When address section of checkout flow is viewed		Checkout_2_Address	Cart_Total : The total Checkout Value	CartValue	NV-GA4-Checkout 2	No
27	Checkout 3 Payment	When payment section of checkout flow is viewed		Checkout_3_Payment	Cart_Total : The total Checkout Value	CartValue	NV-GA4-Checkout 3	No
28	Check out 4 Pay Now	When continue button in payment section is viewed		Check_out_4_Pay_Now	Cart_Total : The total Checkout Value; Shipping_Method : Free Insured Delivery or Pickup From Store; Payment_Mode : Card, Bank transfer, Paypal etc	CartValue, ShippingMethod, PaymentMode	NV-GA4-Checkout 4	No
29	Checkout 5 Place Order	When place order button is clicked		Checkout_5_Place_Order	Cart_Total : The total Checkout Value; Shipping_Method : Free Insured Delivery or Pickup From Store; Payment_Mode : Card, Bank transfer, Paypal etc	CartValue, ShippingMethod, PaymentMode	NV-GA4-Checkout 5	No
30	Transaction	When purchase event is triggered				OrderId, Value, FromPage	NV-GA4-Purchase Event ( Non Ecommerce)	No
31	Add to Wishlist	When add_to_wishlist event is triggered				ProductName, ProductPrice, Category, FromPage	NV-GA4-Wishlist Event ( Non Ecommerce)	No
32	Newsletter	When Newsletter is successfully submitted		Newsletter		FromPage	NV-GA4-Newsletter	No
33	CheckoutLogin	When user logs in during checkout page		CheckoutLogin			NV-GA4-CheckoutLogin	No
34	CheckoutRegister	When a user registers during checkout page		CheckoutRegister			NV-GA4-CheckoutLogin	No
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