cs ad expenditure dataset v1.1
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U.S advertising expenditure in millions of U.S. dollars, not adjusted for inflation
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For discussion of this data, see purplemotes.net, "historical U.S. advertising expenditure data", posted on Sept. 14, 2008
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http://purplemotes.net/2008/09/14/us-advertising-expenditure-data/
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These data are available as an Excel workbook at:
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http://www.galbithink.org/cs-ad-dataset.xls
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This is the CS Ad Expenditure Dataset, v. 1.15
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Changes included in version 1.1:
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Documented discrepancy between Cohen internet ad expenditure and other sources; see "internet" sheet
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Improved/corrected pre-1935 category expenditure estimates
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Changes included in version 1.11:
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Added additional radio ad source, 1927-30
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Changes included in version 1.12:
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Added some advertising expenditure figures for 1900 to 1918.
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Changes included in version 1.13:
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Added national and local newspaper advertising expenditure, 1915-1938
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Changes included in version 1.14:
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Corrected 1911 grand total; added Service Annual Survey internet (online) advertising data
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Changes included in version 1.15:
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Modified title text to make clear that none of the dollar figures are adjusted for inflation
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Contributions to improving this dataset are welcomed.
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Douglas Galbihttp://purplemotes.net
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For Yellow Pages (telephone directory) advertising from 1920 to 2007, see
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http://purplemotes.net/2009/03/08/telephone-directory-advertising-data/
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For U.S. magazine advertising, 1913-1929, see
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http://purplemotes.net/2009/06/21/media-innovation-doesnt-change-shape-of-ad-spending-distribution/
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For newspaper and periodical advertising, 1880 to 2007, see
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http://purplemotes.net/2009/06/14/historic-patterns-of-paying-for-content/
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YearGrand TotalNewspapersOther PeriodicalsMagazinesOtherMiscellaneousDirect MailFarm PublicationsBusiness PapersBillboardsOut of HomeYellow PagesRadioTelevisionBroadcast TVCableInternet
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1900450
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1901500
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1902575
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1903650
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1904750
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1905775
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1906800
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1907850
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1908925
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19091,000
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19101,000
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19111,010
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19121,030
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19131,060
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19141,100
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19151,100
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19161,240
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19171,380
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19181,240
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19191,9305671551,20800000
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19202,4806701551,65500000
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19211,93079215598200000
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19222,2008361821,18200000
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19232,4008822131,30500000
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19242,4809412361,30300000
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19252,6001,0052621,33400000
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19262,7001,0522831,36320000
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19272,7201,1013051,30860000
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19282,7601,1553141,277150000
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19292,8501,2113231,281350000
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19302,4501,0722801,055430000
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19312,100949244856520000
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19321,620786185586630000
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19331,325651141457760000
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19341,650703162692930000
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19351,7207611303422821051311130000
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19361,9308421543823191261381220000
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19372,1008701814183331970441650000
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19381,9307821583813241461431670000
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19392,0107931694013331769441840000
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19402,1108151864203341976452150000
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19412,2508442014443531989532470000
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19422,1607971794353291898442600000
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19432,49089925948732225142423140000
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19442,70088630552832629177563930000
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19452,84091934455529032204724240000
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19463,3401,15540565833436211864550000
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19474,2601,471464837579492331215060000
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19484,8701,745477958689562511325620000
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19495,2101,9114581,022756552481315715800
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19505,7002,0704781,1228035825114260517100
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19516,4202,2515351,2679246429214960633200
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19527,1402,4645751,4021,0247036516262445400
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19537,7402,6326271,5231,0997139517661160600
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19548,1502,6856291,6001,2027140818755980900
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19559,1503,0776911,7931,299724461925451,03500
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19569,9103,2237581,9481,419734962015671,22500
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195710,2703,2687772,0121,471715681996181,28600
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195810,3103,1767342,0201,589675251926201,38700
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195911,2703,5268322,2061,688715691936561,52900
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196011,9603,6819092,3421,830666092036931,62700
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196111,8603,6018952,3201,850625781806831,69100
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196212,4303,6599422,4301,933655971717361,89700
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196313,1003,7801,0022,5672,078666151717892,03200
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