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** NOTE** Click "file" and "Make a copy" to use.Benefit
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CategorySEO TaskRecommended ToolStatus
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Keyword StrategyIdentify high-intent keywords Bring in traffic that's ready to buySEMrushNot Started
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Keyword StrategyAnalyze competitor keywords and rankingsFind new keyword ideas & see where you can outcompete themSEMrush Keyword Gap ToolNot Started
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Keyword StrategyUse Google’s ‘People Also Ask’ and auto-suggest for additional long-tail keyword ideas.Manually consult Google ‘People Also Ask’, Google auto-suggestNot Started
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Site Structure and UXImplement a logical navigation hierarchy (Homepage → Collections → Product Pages) to ensure Google and users can easily navigate your site​
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Site Structure and UXUse breadcrumb navigation to improve internal linking and UXSemrush Guide​
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Site Structure and UXCut non-essential Shopify Apps to speed up your store​
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Site Structure & Technical SEOEnsure your URL structure is clean and SEO-friendly (e.g., 'yourstore.com/collections/dog-treats').Shopify SEO settingsNot Started
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Site Structure & Technical SEOImprove page speed by compressing images (Crush.pics) and minimizing Shopify app bloat.Crush.pics, Google PageSpeed InsightsNot Started
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Site Structure & Technical SEOAdd structured data (Schema Markup) for rich snippets (JSON-LD for SEO).JSON-LD for SEONot Started
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Site Structure & Technical SEORun a Site Audit and ensure mobile responsivenessSEMrushNot Started
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Site Structure & Technical SEOUse internal linking to connect related product pages, blog posts, and FAQs.Link WhisperNot Started
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Site Structure & Technical SEOEnable Shopify's automatic 301 redirects to prevent broken links when changing URLs.Shopify’s built-in redirect managerNot Started
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On-Page SEOWrite compelling title tags & meta descriptions with primary keywords.SEMrushNot Started
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On-Page SEOUse descriptive alt text for images to improve accessibility and SEO.Shopify image optimization, Alt Text AINot Started
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On-Page SEOOptimize product page descriptions and bullet points with the high intent keywords you found. SEMrushNot Started
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On-Page SEOAvoid duplicate content; ensure unique copy for each product page.CopyscapeNot Started
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On-Page SEOUse Shopify’s built-in SEO features to customize meta tags for collections and product pages.Shopify meta tag editorNot Started
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Content & BloggingTurn common support inquiries into content (e.g., if many customers ask about product sizing, create an SEO-optimized guide).Search for questions, then use SEMrush SEO Content Templates to buildNot Started
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Content & BloggingInterlink blog posts with relevant product pages to drive conversions.Link WhisperNot Started
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Content & BloggingRefresh and update older blog posts with new insights to maintain rankings.Google Search Console (to find outdated pages)Not Started
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Influencer & Off-Page SEOCollaborate with influencers to create SEO-driven blog posts rather than just social media content.BuzzSumo (to find influencers)Not Started
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Influencer & Off-Page SEOEncourage influencers to include backlinks to your Shopify store.SEMrush (to track backlinks)Not Started
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Influencer & Off-Page SEOGet featured on high-authority websites to improve domain authority.MuckRackNot Started
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Social SEO & Emerging TrendsLeverage YouTube & TikTok content, ensuring it appears in Google search results.TubeBuddy, VidIQNot Started
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Social SEO & Emerging TrendsEncourage user-generated content (UGC) that enhances discoverability in search engines.TikTok Creator MarketplaceNot Started
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Social SEO & Emerging TrendsMonitor how social media content ranks in Google search results.Google Search Console, YouTube AnalyticsNot Started
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Social SEO & Emerging TrendsUse TikTok’s search trends and Google Trends to identify emerging search opportunities.TikTok Trends, Google TrendsNot Started
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AI & Voice Search OptimizationOptimize for voice search by writing in a natural, conversational tone (answer common questions). Optionally, search for voice search like terms with SEMrushSEMrush Keyword Magic ToolNot Started
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AI & Voice Search OptimizationUse FAQ schema to increase chances of appearing in voice search results.Google Structured Data Testing ToolNot Started
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AI & Voice Search OptimizationOptimize for Google's AI-driven Search Generative Experience (SGE) by providing concise, structured answers.SEMrushNot Started
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AI & Voice Search OptimizationTest how voice assistants (Google Assistant, Alexa, Siri) interpret your store’s content using AnswerThePublic.Voice SEO testing tools (Siri, Alexa, Google Assistant)Not Started
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Tracking & AnalyticsMonitor Google Search Console for ranking trends and technical issues.Google Search ConsoleNot Started
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Tracking & AnalyticsUse Google Analytics to track organic traffic, bounce rates, and conversions.Google Analytics, Shopify AnalyticsNot Started
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Tracking & AnalyticsSet up Google Tag Manager to track micro-conversions (scroll depth, button clicks, video engagement).Google Tag Manager, HotjarNot Started
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