[Template] Enterprise Communications Roadmap & Campaign Calendar
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BRAND COMMUNICATIONS ROADMAP & CAMPAIGN CALENDAR – FY 2018
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DEPARTMENT:
_______________
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STAKEHOLDERS:
_______________
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QUARTERQ1Q2Q3Q4REFERENCE NOTES
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PERIOD123456789101112
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EVENTS
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HOLIDAYS
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CULTURAL
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INDUSTRY
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LOCAL
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KEY MILESTONES
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LAUNCH DATES
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PAID MEDIA
Broadcast | Digital | OOH | Event | Print
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BROADCAST
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TV - National
:15 | :30 | :60
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TV - Regional
:15 | :30 | :60
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DIGITAL
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Display
static | video | flash | pop-up | mobile
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Search
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Social
FB | IG | TW | PT | YT
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OOH
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National
static | digital
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Regional
static | digital
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EVENT
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Sponsorship
Paid | Co-Op | Promotional
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OWNED MEDIA
Brand.com | Mobile | Email | Search | Social | Influencer | Advocate | Referral | Loyalty
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INFLUENCER
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Social
FB | IG | TW | PT | YT
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Blog
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brand[dot]com
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ADVOCATE
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Social
FB | IG | TW | PT | YT
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Blog
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brand[dot]com
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SOCIAL
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National
static | digital
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Regional
static | digital
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SEACH
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Content
static | video | flash | pop-up | mobile
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