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Show Details
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Headliner(s)Artist Name
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Show Date:Sunday, November 01, 2026
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Announce: Tuesday, March 10, 2026
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Onsale:Friday, March 13, 2026
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Venue Address:
701 N 1st Avenue / Minneapolis, MN
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Marketing Contact
Mallory Jacobson - mallory@first-avenue.com // Shelby Sachs - shelby@first-avenue.com
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Description
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DIGITAL
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Run DatesPlatformNotes Cost SUBTOTAL EXPENSES:
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————Tour Design CreativeKey Art Package $ 150.00
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3/10/202611/1/2026BandsintownSponsored Fan Alerts $ 50.00
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3/10/20263/14/2026
Meta: Facebook & Instagram
Announce | FB Event Boost $ 100.00
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3/13/20263/23/2026
Meta: Facebook & Instagram
OSN Display Ads | Venue $ 600.00
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TBD– –MSP Magazine / Star TribuneROS Display Ads $ 250.00
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9/15/202510/13/2025Google
Performance Max or Display Ads
 $ 550.00
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10/1/202511/1/2026
Meta: Facebook & Instagram
Backend Ads | Artist $ 750.00
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DIGITAL SUBTOTAL >>
 $ 2,450.00
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PRINT
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Run DatesOutletNotes Cost
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3/13/202611/1/2026Local11x17" Poster
 $                                        -   
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PRINT SUBTOTAL >>
 $ -
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RADIO
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Run DatesStationDetails Cost
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7/6/20267/27/2026SpotifyMaintenance Ad | :30 Ad $ 300.00
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10/6/202510/12/2025KCMP:15 Underwriting $ 250.00 x
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RADIO SUBTOTAL >>
 $ 550.00
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VARIABLE TOTAL >>
 $ 3,000.00
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FIXED EXPENSE
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Run DatesOUTLETSNotes Cost
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3/10/202611/1/2026Venue Newsletters, Website, Print SignageFirst Avenue Outlets $ 250.00
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 FIXED TOTAL >> $ 250.00
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MARKETING TOTALS >>
 $ 3,250.00
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 VARIABLE BUDGET $ 3,000.00
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REMAINING VARIABLE
 $ -
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RADIO:
- Proposals requested from KCMP and KTCZ. We will forward for approval once received.

DIGITAL & SOCIAL PROMOTION:
Announce Day
- Announce show via First Avenue Twitter/X account (174.1k followers)
- Announce show via venue Facebook, with Facebook event created at announce, artist(s) will be added as co-host by First Avenue
- Share Facebook event on First Avenue page (145k likes, 150k followers)

Announce Week/Onsale
- Onsale This Week Instagram inclusion on First Avenue Instagram account (103k followers)
- IGS inclusion on venue account
- Onsale This Week Newsletter inclusion to full First Avenue newsletter database

Ongoing/Maintenance
- Organic social posting at 28 days prior, 14 days prior, 7 days prior, 3 days prior, and any other posts on an as-needed basis TBD
- Inclusion on First Avenue website calendar (www.first-avenue.com)
- Listed in Star Tribune (daily print) “Going Out” section
- Bandsintown Fan Alerts sent to artist followers within a 75-mile radius at announce, onsale, 1 month out, 1 week out, and day prior
- Meta dark ads, event boost, and boosted artist posts as needed
- Monitor sales to determine if additional maintenance digital ad campaigns are needed
- Possibility to run giveaways on venue platforms, and with local blog/print/retail/radio partners as needed

Backend
- Inclusion in the First Avenue Shows This Week Newsletter sent out the week prior to show
- Monitor sales to determine if additional backend digital ad campaigns are needed

In-Venue:
- Included in First Avenue print calendars distributed onsite at First Avenue
- Event specific show posters displayed at First Avenue, 7th St Entry, Turf Club, Fine Line, The Depot Tavern
- Inclusion on lobby digital displays and external marquee
- Show promo included in slideshow to play between sets during shows at First Avenue

Street Team:
- Posters and flyers delivered to campuses, coffee shops, local record stores, head shops, guitar/music gear shops, counter-culture stores/bookshops, etc.

Other:
- Press Release will be sent to all local media on Tuesday after announcing the show
- Outreach to local tastemakers/influencers/comedians to help amplify the announcement and promotion of the show
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