| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Compare available options and user experience of each competitor's app | ||||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | ||||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | App Google Play page (URL) | Popularity (number of downloads) | Target audience | Unique value proposition | Desktop website experience | App experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | Paprika | Direct | International | Recipe organizing Meal planning Grocery shopping lists | $$ | https://www.paprikaapp.com/ | https://play.google.com/store/apps/details?id=com.hindsightlabs.paprika.android.v3 | 100 K+ downloads (medium) | All kinds of culinary enthusiasts - both amateurs and professionals | Interacting with recipes while cooking. The app keeps the screen on when you open a recipe. | Okay + All the necessarry information can be easily found - Looks somewhat empty and unfinished - It is not a functional version of the service, but mostly a landing page for the app | Okay + Doesn't require a registration to use the app - Seems empty, it's not very clear what a user should do first | Good + Built-in web browser, that can be used to find recipes and easily add recipes to your collection + Recipes can be edited once they're added + Pantry option | Okay + Cloud sync available + Keeps screen on if needed + Paprika currently supports the following languages: English, Simplified Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian Bokmäl, Polish, Brazilian Portuguese, Spanish, Swedish. - Language switch option is difficult to find - Many people complain about not supporting Russian, Ukrainian and othe languages - Hand-written text can't be recognized when importing the recipe | Needs work - Homepage and some other pages seems too empty and incomprehensible - It's somewhat unclear how to close pop-ups (no icon for that) + Browser feature is easy to use | Good + Classic menu, intuitive to any user - Might seem somewhat boring | Okay + Clear color scheme, fonts - Lacks imagery and art direction | Serious and direct | Needs work - Many features are unclear to the new users, and the app lacks description of how to use them, the only feature that is properly described is the browser | |
6 | BigOven | Direct | International | Recipe organizing Grocery shopping lists Meal planning 1 M+ recipes | $$ | https://www.bigoven.com/ | https://play.google.com/store/apps/details?id=com.bigoven.android | 1 M+ downloads (high) | Mostly families and home cooks, partially professional cooks | Recipe scanner to take pictures and have them instantly recreated in the app. Helps to create meals out of leftover ingredients. | Needs work - Requires registration to browse recipes - The ad banner at the bottom is annoying and covers content - The layout is somewhat clumsy: wrong choice of elements’ size, paddings, margins and fonts | Okay + Allows to use the app as a guest + App navbar is pretty clear and intuitive - Registration doesn't work without any explanation of what went wrong | Good + Recipes review option + Optional notifications for new recipes and content + Recipe scanner, which regognizes handwritten text + Use up leftovers option - You can't try recipe scanner without payment | Needs work - Most useful features aren't available for guests and demand registration; at the same time none of the available sign up options works - Only available in English (if available in other languages the option is impossible to find) | Good + It's quite easy to switch between various useful app features, even if you're not familiar with the app + Key info and buttons are obious and don't require any explanation - The registration bug prevent's from a perfect user experience, but it seems to be temporarily | Good + The main upper navbar is easy to use, it's familiar to everyone + The additional button in the right lower coner gives access to the more advanced menu with useful features, which is also esy to use + The recipe adding button provides various useful options that are quite intuitive - Lacks visual elements to make it more interesting | Good + Clear color scheme, font, and art direction | Serious and direct | Good + Short and to the point + Not much description is needed because the whole interface is built in a clear and intuitive way | |
7 | Yummly | Direct | International | Recipe organizing Grocery shopping lists Smart meal planning 2 M+ recipes | $$ | https://www.yummly.com/ | https://play.google.com/store/apps/details?id=com.yummly.android | 5 M+ downloads (high) | Both home cooks and professionals (predominantly home cooks); people with special dietary requirements | The app gets to know your taste and will start recommending recipes. If you suffer from a food allergy or have any special dietary requirements, the app can filter out recipes that contain ingredients you want to avoid. | Needs work - Looks too advanced and oversaturated with visual features - The fonts are difficult to read - they are either too light, too small or too bold - Requires registration to browse recipes | Good + The design looks very visually appealing and elaborate - Requires registration to use the app | Outstanding + You can connect appliances and smart devices + Personalized recommendations + Can filter out recipes that contain ingredients you want to avoid + You can learn from the professional chefs + A variety of personal setting | Needs work - Only available in English (if available in other languages the option is impossible to find) - Subscription is available only in limited regions, therefore some useful options are unavailable | Outstanding + Fun and exciting to use + Many personilized options make you feel that the app is designed specifically for you + It's easy and intuitive to find key info and get what you want | Outstanding + Although the navigation differs from a classic one, it's even more intuitive since it combines both text and graphic elements + Looks very visually appealing and artisctic + User gets exactly what he expected after choosing every meny item | Outstanding + Strong brand identity, including colors, font, style, motion, imagery, and photography | Friendly and personalized | Outstanding + Useful tips are provided throughout the appy exactly where it's needed + The tips always look handy and never annoying | |
8 | AnyList | Indirect | International | Grocery shopping lists Recipe organizing Meal planning | $$ | https://www.anylist.com/ | https://play.google.com/store/apps/details?id=com.purplecover.anylist | 500 K+ downloads (medium) | Mostly families | Once the app gets to know you, it provides grocery suggestions. If you have another family member who's headed to the store, you can share your list with them so they can pick up the ingredients. | Good + Laconic design, thet looks quite visually appealing + Easy to navigate and find necessary information Needs work - It is not a functional version of the service, but mostly a landing page for the app | Okay + The interface is clean and not overwhelmed - Requires registration to use the app - Doesn't provide any registration alternatives except for email - No stores suggested for the shopping lists | Good + Keeps the screen on + Meal plan can be viewed in external apps + Shopping list is highly personalized with a variety of options provided (i.e. adding stores, etc.) | Good + Optional quantity units (metric / imperial) + Keeps screen on if needed + Light/dark themes are provided - Only available in English (if available in other languages the option is impossible to find) | Okay + Easy to find key information + Easy to operate the shopping list - Somewhat monotonous design makes the experience slightly boring | Outstanding + Clear and laconic menu with cute icons provided + Icons are very fitting and help to understand the interface better | Good + Clear color scheme, font, and some nice art direction | Serious and direct | Outstanding + Clear and informative tips on how to use different features + Optional detailed guidelines with depictions are avaiable | |