Telling your story with numbers

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2	Please download a copy of this template
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4		Telling your story with numbers: nailing unit economics
5		Before completing this, read the background.
6		The Future Gaze helps founders project the unit economics of their long term vision. It is designed to show the world how big your company can become. This does not have to align with your existing financial model. Please don't use your model as the base of your future gaze.
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8		Edit this sheet to fit your company
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11	1	Unit of value
12		What is the name of the thing that you will sell? (most basic thing that generates revenues)
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15	2	Market
16		What market are you in?		For example: Netflix (originally - DVD homes, now - video streaming subscribers), Google (clicks on searches), Ebay (originally - second hand sales), Airbnb (short term rental rooms), Slack (collaboration software 'seats')
17		Provide us a link backing your TAM calculation below:	Insert URL
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20		For how much does the market sell one unit
21		How many units are in the market
22		Total market (TAM)	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0
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25	3	Unit economics	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
26		How much do you sell one unit for?
27		What is the cost of sale per unit? (this is either your COGs/COS and your CAC, not your operating costs)
28		Gross Margin
29		Gross profit per unit	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0	£0.0
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31		Growth rate
32		How fast will your unit sales grow per year?
33		Units sold:	100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000
34		Percentage of the TAM:
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36	4	P&L	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
37		Revenues:	£0	£0	£0	£0	£0	£0	£0	£0	£0	£0
38		Cost:	£0	£0	£0	£0	£0	£0	£0	£0	£0	£0
39		Gross Profit:	£0	£0	£0	£0	£0	£0	£0	£0	£0	£0
40		Opex
41		Operating Profit:	£0	£0	£0	£0	£0	£0	£0	£0	£0	£0
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45	5	KPIs Your key performance indicators (KPIs) should always be a manifestation of your unit economics. KPIs should relate to increasing revenue, either by growing volume, lowering costs or both.
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48	6	Milestones & Fundraise Once you've worked out the best KPIs, you can plan the MS and fundraise journey.
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85											Questions	Answers
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