Telling your story with numbers
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAP
1
2
Telling your story with numbers: nailing unit economics
3
Before completing this, read the background.
4
The Future Gaze helps founders project the unit economics of their long term vision. It is designed to show the world how big your company can become. This does not have to align with your existing financial model. Please don't use your model as the base of your future gaze.
5
6
Edit this sheet to fit your company
7
8
9
1Unit of value
10
What is the name of the thing that you will sell?
(most basic thing that generates revenues)
11
12
13
2Market
14
What market are you in?For example: Netflix (originally - DVD homes, now - video streaming subscribers), Google (clicks on searches), Ebay (originally - second hand sales), Airbnb (short term rental rooms), Slack (collaboration software 'seats')
15
Provide us a link backing your TAM calculation below:Insert URL
16
17
18
For how much does the market sell one unit
19
How many units are in the market
20
Total market (TAM)£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0
21
22
23
3Unit economics2020202120222023202420252026202720282029
24
How much do you sell one unit for?
25
What is the cost of sale per unit?
(this is either your COGs/COS and your CAC, not your operating costs)
26
Gross Margin
27
Gross profit per unit£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0
28
29
Growth rate
30
How fast will your unit sales grow per year?
31
Units sold:100,000100,000100,000100,000100,000100,000100,000100,000100,000100,000
32
Percentage of the TAM:
33
34
4P&L2020202120222023202420252026202720282029
35
Revenues:£0£0£0£0£0£0£0£0£0£0
36
Cost:£0£0£0£0£0£0£0£0£0£0
37
Gross Profit:£0£0£0£0£0£0£0£0£0£0
38
Opex
39
Operating Profit:£0£0£0£0£0£0£0£0£0£0
40
41
42
43
5KPIs
Your key performance indicators (KPIs) should always be a manifestation of your unit economics. KPIs should relate to increasing revenue, either by growing volume, lowering costs or both.
44
45
46
6Milestones & Fundraise
Once you've worked out the best KPIs, you can plan the MS and fundraise journey.
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
QuestionsAnswers
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...