Telling your story with numbers
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Telling your story with numbers: nailing unit economics
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Before completing this, read the background.
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[CLICK FILE AND MAKE A COPY OR DOWNLOAD TO FIT TO YOUR COMPANY]
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1Unit of value
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What is the name of the thing that you will sell?
(most basic thing that generates revenues)
Extra background reading
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2Unit economics2019202020212022202320242025202620272028
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How much do you sell one unit for?
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What is the cost of sale per unit?
(this is either your COGs/COS and your CAC, not your operating costs)
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Gross profit per unit£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0£0.0
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3Scalability
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Are you already selling your product and if not, when will you start?17/01/2019
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How many units will you sell in your first revenue year?
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What is the total addressable market (TAM) in units?This means the percentage of the TAM you own in your first year is:
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What is this a percentage of?For example: Netflix (originally - DVD homes, now - video streaming subscribers), Google (clicks on searches), Ebay (originally - second hand sales), Airbnb (short term rental rooms), Slack (collaboration software 'seats')
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Please provide us a link showing the source of your TAM:Insert URL
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4Growth rate2019202020212022202320242025202620272028
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How fast will your unit sales grow per year?
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Units sold:000000000
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Percentage of the TAM:0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
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Revenues:£0£0£0£0£0£0£0£0£0£0
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Cost:£0£0£0£0£0£0£0£0£0£0
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Gross Profit:£0£0£0£0£0£0£0£0£0£0
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QuestionsAnswersWhat do we mean by this?
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What product or service are you offering?
The smallest possible unit that you sell.
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Breakdown if applicable
Who is your customer?
Who is the person who pays for each unit?
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