ABCDE
1
Angels OnlySuper-Angel LeadPre-Seed VC LeadSeed VC
2
Number of Investors
How man investors will I have to raise money from?
10-202-101-51
3
Minimum Round Size
What is the minimum I have to raise (approximately)?
$1,000$100,000$250,000$250,000
4
Maximum Round Size
What is the maximum I can raise (approximately)?
$250,000$500,000$750,000$750,000
5
Terms
What are the terms they expect?
SAFESAFEEquity, Sometimes SAFEEquity, sometimes SAFE
6
Time to Help Founders
How much time do they have available to help?
Depends on other commitmentsDepends on fund strategy and number of investments per partnerDepends on fund strategy and number of investments per partnerDepends on fund strategy and number of investments per partner
7
Diversity of Help
How broad is their expertise?
Low to High
Medium
(from GPs, friends of the fund, and angels)
Medium
(from GPs, LPs, and friends of the fund)
Medium
(from GPs, LPs, and friends of the fund)
8
Startup and Fundraising Help
Do they understand startups and fundraising?
Low to HighMedium to HighMedium to HighHigh
9
Participation at Seed
Will they invest in the next round?
Likely nonePossibly Pro RataPossibly Pro RataExpect to Lead
10
Optionality at Seed
How many VC firms could lead my seed round?
HighHighMediumLow to None
11
Risk of Negative Signalling
Will not investing at Seed be a negative sign?
LowLowMediumHigh
12
Time to Raise Pre-Seed
How long will it take to raise this round?
4-8 Weeks2-4 Weeks2-4 Weeks1-4 Weeks
13
Time to Raise Seed
How long will it take to raise the next round?
High
(requires outside capital)
Medium
(warm intros to Seed VCs)
Medium
(warm intros to Seed VCs)
Low
14
Credibility
to partners, customers, and other investors.
NeutralNeutral to HighNeutral to HighMedium to High
15
Alignment of Incentives
between founders and investors
HighHighMedium
(VCs have a fiduciary responsbility to LPs)
Medium
(VCs have a fiduciary responsbility to LPs)
16
Investor Management
Time spent communicating with investors
Low to HighLow to MediumLow to MediumLow to Medium