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Pay per use
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$ per SWLS total92.50
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$ per SWLS intervention74.36
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Total SWLS per year of treatment
8270Total intervention cost765000
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Treated per year100000Fixed costs150000
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Co-founder salaries50000
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Operational costs10000
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Staff 90000
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SWLS per download0.083Intervention costs 6
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SWLS for active user3.3Additional cost10%
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3+ month difference time (years)0.75Reported costs 5
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Discount from no control at 3+ month
25%Cost per install0.65
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3+ month difference4.57iOS CPI0.86
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0–3-month difference2.95Android CPI0.44
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Regular users per download2.50%
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Headspace premium users (mil)1
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Headspace downloads (mil)40
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