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FindingAmount of UsersDesign effortSeverity LevelFix SuggestionNotes
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Struggled to find the shopping cart to keep track of their purchase3/3lowhighMove shopping cart icon to the top of everypage within or by the global navigation elements and remove section from non-relevant pages like the homepage.priority for redesign ver.1
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Did not understand the value or purpose of the Add to Wishlist button/section2/3mediumlowRemove section from non-relevant pages like the homepage and move it to the product results page, the product page, and user account page.
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Felt that the website looks out of date2/3mediummediumlook at latest UI design trends for this industry, create a moodboard and start the redesign processpriority for redesign ver.1
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Disliked seeing the User Login prompt section on every page2/3lowmediumRemove User Login prompt on each page and instead add an icon, the login tab may need to be removed from the nav items to create more focus on this feature.
priority for redesign ver.1
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Think the font size is too small2/3lowlowIncrease the font size and use other bookstore websites for reference.
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Missed the green banner notification stating that the item has been added to their cart2/3mediummediumcreate a banner that clearly notifies the users the item has been added to their cart and add CTAs if necessary
priority for redesign ver.1
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Feels that old-school payment forms/sections creates the image of dangerous/risky activity such as stealing your money or show possibility of viruses1/3mediummediumAdd to moodboard for the redesign: look for the latest trends on forms and what they entail to use as a base for the form redesign.priority for redesign ver.1
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Feels like the website is not mobile-friendly1/3highlowAdd to moodboard for the redesign: look for online bookstore good responsive websites to use as a reference for the redesign.
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Use the order history page in their account to track ordered books but finds it hard to use because the status is shown by order numbers instead of the book unless they click into it1/3mediumlowConsider the type of information and wording to improve communication between the user and the system. For example, instead of order numbers, replace it with book titles that users have purchased.
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Wish there was a way to add a personalized message option instead of emailing the bookstore directly for gift orders1/3mediumlowAdd a checkbox for "This order contains gift" before proceeding to checkout. OR "Add gift option" button on the checkout review page. A popup will appear with gist message, the sender information any additional info if applicable. Automatically remove receipts for gift items before delivering.
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Wish there were more photos on the website to showcase the book cafe is special through images rather than more words1/3mediumlowA discussion with the owner to assess whether more photos are necessary.
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Says that it easy to look for a book using the search bar3/3good
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[Checkout Page] appreciated that information that was previously input such as their billing address was stored to save time for future purchases when they are signed in3/3good
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Have an overall good experience with VOLUMES (as a brand) and has a lot of trust in them3/3good
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Buy books based on recommendations from people they trust including VOLUMES staff3/3good
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Follow the VOLUMES Instagram page love seeing post of stacked books with the store in the background2/3good
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Say that the boxes/cubes help them direct their attention to the thing they are looking for in the website2/3good
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(Check out process) found the 4-step indicator helpful to show where she is in the process1/3good
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Felt that VOLUMES is very inclusive and does a good job promoting racial justice, LGBT and human rights1/3good
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Likes the VOLUMES logo1/3good
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Love to read and follow VOLUMES on at least 1 social media platform3/3neutral
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Used their laptop to enter the website by typing out “vol” on the web browser and because they have visited previously, clicked on the URL from the dropdown suggestion3/3neutral
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Go to the VOLUMES website already having a book in mind3/3neutral
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Live walking distance from the VOLUMES bookstore and would do a curbside pickup for their books3/3neutral
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Have experience using the VOLUMES website prior to testing3/3neutral
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Prefer to buy books in store3/3neutral
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Have attended a VOLUMES event at least once3/3neutral
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Mainly purchase their books from VOLUMES3/3neutral
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Look at what VOLUMES book club/staff are reading but are not members3/3neutral
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Appreciate the ability to see the availability status of the books3/3neutral
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Say that the description of the book is important factor when purchasing3/3neutral
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Use Goodreads or Amazon to look at reviews for books they were unfamiliar with3/3neutral
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Order multiple books at a time2/3neutral
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Purchase books based on an author they know or have read before2/3neutral
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Purchase books as gifts2/3neutral
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Purchase puzzles (other than books)2/3neutral
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Signed up with the VOLUMES Newsletter2/3neutral
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Are members of other book clubs but not in VOLUMES book club2/3neutral
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