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TO USE: PLEASE DOWNLOAD OR MAKE A COPY THAT YOU CAN FILL OUT.
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Corporate Innovation Measurement Dashboard
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Use this template as an exercise for tracking the status of all of your current innovation projects, initiatives and ventures. The template is meant to make it easier for you to determine how to measure each initiative, but also compare them in a portfolio view. This is a simple dashboard, you will want to make something more robust and in-depth later on.
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How to use: In each cell below, define the key metric(s) being tracked. You can also include links to reference materials/documents/etc. and how long the venture was in each stage.
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Innovation Project/Initiative/Venture NameType of BusinessStrategic PurposeEmpathyStickinessViralityRevenueScale
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Define the type of business: i.e. Freemium SaaS, 2-Sided Consumer Marketplace, etc.Define the strategic purpose behind the venture, with respect to its connectivity back to the core. How do you believe this new venture will help the core business?How have you validated the problem? Have you spoken with enough people? Have you tested any concepts?

Learn more: https://toolkit.highlinebeta.io/problemvalidation		What metric are you using to determine usage? Daily Active User (DAU)? Monthly Active User (MAU)? Usage & Retention are key to validating that you've built the right solution.

Learn more: https://toolkit.highlinebeta.io/mvps		How are you acquiring users/customers? Can you move from early to later adopters and make sure later adopters use the product / get value as your early adopters did? Focus on customer acquisition cost (CAC), payback period, sales cycle and key conversion metrics for optimizing your channels.Is the economic engine of the business making sense? At this stage, you should be able to demonstrate the financial viability of the business (although not necessarily profitability.) Common metrics to track include: Monthly Recurring Revenue (MRR), Annual Contract Value (ACV), Cost of Acquisition (CAC), Customer Lifetime Value (CLV), Payback period, etc.What is your plan for scale? Are you going after a new geography? Are you growing your sales team 10x? Are you turning your solution into a platform that others can leverage? Are you leveraging the core business to scale quickly?
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Innovation Project/Initiative/Venture 1
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Innovation Project/Initiative/Venture 2
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Innovation Project/Initiative/Venture 3
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Innovation Project/Initiative/Venture 4
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