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 JanuaryFebruaryMarchAlicia's Random Thoughts for 2018....
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ThemePersonal Development, Intention, & Goal SettingNutrition / Fat Loss, Refocusing on Your WHYMobility / Flexibility#1. Be prepared for increased ad spend in 2018... especially in January. Budget at least for 2-3x the cost for applications to be on the safe side.
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Blog / Content IdeasGoal Setting, Mindfulness, Living with Intention, Mindset, Healthy New Year Recipes, 2018 Bucket ListHow Metabolism Works, Macros, How to "Not fall Off The New Year Wagon," 5 Best Tips for Fat Loss, Share YOUR meals for a day (with pics) to set the exampleImportance of Mobility, Your 3 Favorite Streches, Tips & Tricks for Mobility, Your Favorite Mobility & SMR Tools #2. Funnels have been less effective recently to cold traffic, so if you want to stand out, make sure you're creating CONTENT and building retargeting audiences. This way, when you're running ads for a challenge or other promotion, people already "know, like, and trust" you, so they will be more likely to do business with you.
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FEO / Transformation Challenges2019 New Year Transformation Challenge(finishing New Year Challenge) + Signature FEO's That You OfferSignature FEO's That You Offer#3. Consider starting your New Year Challenge at LEAST the second or third week in January. This gives you a little more time to market and make any adjustments. Not only that, but people are still getting back from vacation and kids are still out of school early January.... so are not always in "go-mode."
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Workshops / Seminars Vision & Goal Setting WorkshopNutrition & Fat Loss SeminarFoam Rolling & SMR Workshop#4. If you're marketing late December / Early January and your challenge doesn't start until late January / Feb.... UPSELL the difference once they commit to the challenge! Make it a no-brainer for them :-)
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#5. Don't forget to ask all new members and participants if they have any friends or family that they would like to invite in for a free workout, or if they have referrals for your Challenge or other FEO.
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Client Socials / Charity EventsVision Board Workshop (client favorite)Charity Camp for local Animal ShelterGroup Outdoor Hike!
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Marketing CONTENT!!! Promote Content to Build Retargeting Audience, FB ads (cold and retargeting) to Transformation Challenge landing page, email marketingPromote Content posts to build audiences, Facebook ads to a seminar opt-in page, email marketing, referral marketing, network marketing, FB Event for Charity Workout, Promo Charity WorkoutPromote Content posts to build audiences, Facebook ads to a workshop opt-in page, email marketing, referral challenge marketing, network marketingIf you're interested in my coaching program and getting more tools like this template, visit www.FitProAccelerator.com for more info :-)

Hope this helps you in your business! Go out and DOMINATE 2018!!!!!! - Alicia Streger, CSCS
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Local Business BuildingChoose 3 new local business owners to create a new relationship with, Flyers up for Challenge in local scores, Reconnect 3 local business owners who you already know, Invite 5 business owners who have similar target market (but not competitive) to a group lunchChoose 3 new local business owners to create a new relationships. Reconnect 3 local business owners who you already know, Lunch with 5 other local business owners (as a group!)Choose 3 new local business owners to create a new relationships. Reconnect 3 local business owners who you already know, Lunch with 5 other local business owners (as a group!)
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Networking**I'd recommend attending at least ONE networking event every month**I'd recommend attending at least ONE networking event every month**I'd recommend attending at least ONE networking event every month
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Referral MarketingReferral Incentives for Signing Up with a Friend During the ChallengeCharity Workout to raise money for Animal Shelter - Have clients bring in friends and have a special promo where (ex. 25%) of their first month goes directly to charity!"Inspire-a-Friend" Referral Challenge
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TestimonialsCollect 5 Video TestimonialsCollect 5 Video Testimonials + ALL Challengers who are finishing up! (if challenge ends in Feb) Collect 5 Video Testimonials + ALL Challengers who are finishing up! (if challenge ends in March)
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Client ReactivationClients who left in JulyClients who left in AugustClients who left in September
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UPSELLSTransformation Challenge, Supplements, Upgrades to Membership, Retail, Accountability Group, WorkshopsPersonal Training / Small Group Ascension, Supplements, Seminar, Apparel, Partner with Local Meal Delivery ServiceSMR tools, Apparel, Supplements, Specialty Training Teams like running groups, triathlon groups, etc.
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