Chuffed.org Crowdfunding Marketing & Communication Plan - Fitzroy Academy Template
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Core believers
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ChannelContactEmail
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TimingEmailFacebookTwitterPhoneOffline
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2 weeks prior to launchJohn smithjohn@example.com
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1 week prior to launchSally Jonesjohn@example.com
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1 day prior to launchPre-launch hypePre-launch hypeQin Liqin@example.com
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Launch DayJust launched
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Day 2
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Day 3
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Day 7
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Middle of campaignMajor donor updateMajor donor updateMajor donor update link
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Day 20
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Day 21-29
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Day 30 (final day)Congratulations and thanksCongratulations and thanksCongratulations and thanksCongratulations and thanks to big donors
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Day 31 (after campaign)
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2 weeks after campaign
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Every 2 weeks after campaign
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Responsibility
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Person 1
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Person 2
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Person 3
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Core Believer
Influencer 1
Everyone Else
Pre-comitted
 
 
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