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Agency profit improvement calculator
How improvements (%) to process impact your profit… and what you can do with the extra money.
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Grads who train with Louder Than Ten are generating 20% net profit margin and 20% growth for their agencies. This is how.
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Current agency snapshotPlot your existing income
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Agency Gross Income (AGI)$3,000,000Start by filling in your Agency Gross Income (revenue after any pass-through expenses like contractor fees and client software licenses), net profit margin, number of active clients, and number of full-time employees (both billable and non-billable). Ballparks are fine.
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Net profit margin25%
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# of active clients per year22
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# of full-time employees20
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Average client size$136,364
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AGI per full-time employee$150,000
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AGI per business day** Based on 260 working days per year$11,538
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Expense reductionsSkinny those expenses
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Improved estimation process5.00%Want to increase profit? Start by controlling your spending. If your profit margin is 10%, $1 savings on expenses means $10 worth of sales. Notice the impact on profit when you improve by 10% in expense reductions vs 10% in revenue generation. Add a row for each area you can improve efficiency that yields the biggest financial impact. Add as many rows as you need. We pre-filled a few of the more common line items that result in decreased expenses.
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Accurate requirements definition5.00%
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Tighter handovers and shorter approval windows5.00%
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Total15.00%
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Revenue increasesGenerate unexpected revenue
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Turning scope creep into paid future features5.00%Even though expense reductions have a bigger impact, don't sleep on revenue increases. There's only so much you can trim from expenses, but a well-trained project leader can generate a significant amount of high-margin revenue in unexpected places. Add as many rows as you need. We pre-filled a few for you.
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Upselling or retaining existing clients5.00%
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New revenue stream5.00%
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Total15.00%
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ResultsBeforeAfter% changeEfficiency + creativity = profit
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Revenue$3,000,000$3,450,00015%Notice the multiplier effect that expense reductions have compared to revenue increases. Project efficiency is the secret ingredient to a healthy agency. Finding ways to generate more revenue is the icing on the cake.
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Expenses$2,250,000$1,912,50015%
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Net profit$750,000$1,537,500105%
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Net profit margin25%45%20%
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Things you could do with the additional profit
$787,500Use this extra money to hire, increase salaries and benefits, or reinvest in your agency
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Equivalent number of clients5.775Close this many fewer clients per year
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Equivalent number of full-time employees5.3Hire this many more full-time employees
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Company-wide salary increase$39,375Raise everyone's salary by this amount
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Available monthly overhead$65,625Improve your working environment
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Number of working days68Shut down for this many more days per year (hello 4-day work weeks)
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Want help realizing these improvements? Book a strat­e­gy call with our CEO, Rachel Gertz.
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© 2022 Louder Than Ten Industries Inc. All rights reserved.
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