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HOTEL NAME HERE
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Hotel Marketing Budget
Budget Year Here
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 Last Edit: 6/6/2025
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Using This BudgetPaid Media Management Cost Metrics
About Your Property
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The TravelBoom hotel marketing budget is designed to help your property accurately create a full budget with the common marketing expenses and spends. PPC Management % 0.2
Number of Rooms/Units
50
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Select your paid media spend percentages and minimum managment fees in the adjacent table
 Min Mgt $ 500.00 Property Type
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Complete each of the below budget items and add any marketing efforts needed
 Social Management % 0.2
Property Location
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 Min Mgt $ 500.00
Property Geographic Area
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PLEASE COPY THIS DOCUMENT TO MAKE EDITS FOR YOUR PROPERTY
 Metasearch Management % 0.25
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 Min Mgt $ 750.00
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This document was created by the marketing experts at TravelBoom Hotel Marketing.
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Budget Summary
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Marketing Services
 January February March April May June July August September October November December Total
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Website Management (hosting, edits, testing, etc) $ 1,900.00 $ 400.00 $ 2,900.00 $ 400.00 $ 400.00 $ 2,900.00 $ 400.00 $ 2,900.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 13,800.00
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Capital Investments $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Fixed Marketing Expenses $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Organic Social Media $ -
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Paid Search Marketing (spend + management) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Paid Metasearch Management (spend + Management) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Paid Social Media (spend + management) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Miscellaneous Marketing Costs $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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 $ -
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TOTAL $ 1,900.00 $ 400.00 $ 2,900.00 $ 400.00 $ 400.00 $ 2,900.00 $ 400.00 $ 2,900.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 13,800.00
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Total marketing investment per room $ 38.00 $ 8.00 $ 58.00 $ 8.00 $ 8.00 $ 58.00 $ 8.00 $ 58.00 $ 8.00 $ 8.00 $ 8.00 $ 8.00 $ 276.00
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Website Management
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Marketing Services
 January February March April May June July August September October November December Total
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Website Hosting $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 1,800.00
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Monthly Site Updates & Edits $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 3,000.00
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Biannual ADA Audit $ 1,500.00 $ 2,500.00 $ 4,000.00
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Website User Testing $ 2,500.00 $ 2,500.00 $ 5,000.00
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 $ -
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 $ -
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 $ -
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TOTAL $ 1,900.00 $ 400.00 $ 2,900.00 $ 400.00 $ 400.00 $ 2,900.00 $ 400.00 $ 2,900.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 13,800.00
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Capital Investments
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Marketing Services
 January February March April May June July August September October November December Total
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Website Redesign $ -
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Photo Shoot $ -
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Video Shoot $ -
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App Development $ -
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 $ -
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 $ -
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TOTAL $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Fixed Marketing Expenses
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Marketing Services
 January February March April May June July August September October November December Total
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Search Optimization $ -
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Content Development $ -
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Monthly Analytics Reporting & Insights $ -
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Organic Social Media Management $ -
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Software and/or subscriptions $ -
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3rd party platforms $ -
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Email Marketing (creative), 1 newsletter/offer per month $ -
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 $ -
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 $ -
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 $ -
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TOTAL $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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3rd Party Media Spends
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Marketing Services
 January February March April May June July August September October November December Total
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PPCPaid Search (Google, Microsoft, Pmax, etc) $ -
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PPC $ -
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MetasearchMetasearch Click Cost (GHA, MHA, TripAdvisor, etc) $ -
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MetasearchPremium position (TripAdvisor Sponsored Position, etc) $ -
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ListingLocal DMO $ -
79
ListingTripAdvisor Business Advantage $ -
80
SocialPaid Social $ -
81
Print $ -
82
Print $ -
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Print $ -
84
Digital $ -
85
Digital $ -
86
Digital $ -
87
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TOTAL $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Miscellaneous Marketing Costs
92
Marketing Services
 January February March April May June July August September October November December Total
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Creative Development $ -
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Market Research $ -
95
Public Relations $ -
96
Local Listings/Partnerships $ -
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Contengency funds $ -
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 $ -
99
 $ -
100
 $ -