IMH Social Media Audit Template.xlsx

	A	B	E	H	I	M	Q	U
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2	AUDIT DASHBOARD
3	A complete health check, before you touch the strategy. Please MAKE A COPY.
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6	Top Metrics
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8	TOTAL ACCOUNTS		OPTIMIZED PROFILES		ACCOUNTS REQUIRING UPDATES	TOTAL FOLLOWERS	OVERALL ENGAGEMENT RATE	OVERALL POSTING FREQUENCY
9	8		0		8	182,000	3.4%	26.0
10	Accounts covered by this audit		Checklist score of 80% or higher		Checklist score below 80%	Combined audience across every platform	Average across all platforms	Average posts per platform
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13	Overall Audit Score
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16		Average Profile Optimization Score
17		8%		██░░░░░░░░░░░░░░░░░░ 8%
18		8%		██░░░░░░░░░░░░░░░░░░ 8%
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