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Embarcadero Plaza and Sue Bierman Park Naming OpportunityIf Yellow it means the number needs confirmation
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Space ComponentsSquare FootageUnitsSq Ft X UnitsUF ScoreLF scoreCalculated LevelPerceived Value_v0Proposed ValueLJB EstimatesNotesBlue Text are confirmed numbers from BXP
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Permanent Art Installation750175022$523,416$2,000,000$2,000,000$2,000,000.00See below for justification - Qualitative inputscontributing to perceived value
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Other Art Sculptures40028001.751.75$213,728$200,000$400,000$500,000.00Entrance sculpture: $200,000 from Waterfield Foundation.
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Performance Stage/Amphitheater12001120022$837,466$4,000,000$4,000,000$5,000,000.00Compass Pavillion (Where is this?) this seeems really low to me
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Plaza330001330001.752$20,151,515$3,000,000$3,000,000$4,000,000.00Grainger Plaza (Cloud Gate Plaza) – Originally AT&T/SBC Plaza; named after a $3 million donation by Ameritech/SBC, and later re‑named when the Grainger Foundation provided a $5 million endowment in 2021 Wikipedia+1Wikipedia+1.
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Fixed Seating/ Benches10020200021.5$52,342$100,000$100,000
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Bricks15005001.251.75$382
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Pavers2153011.5$523
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Plates225500.51.25$218
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Gardens80002160000.50.75$523,416$1,000,000$2,000,000
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Dog park1000011000022$6,978,880$1,500,000$1,500,000$3,000,000.00Based on Francisco Park Naming research
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Central Lawn650001650001.51.5$25,516,529$3,000,000$3,000,000$3,000,000.00Same research as Grainger Plaza
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Fitness Area80001800022$5,583,104$1,000,000$1,000,000$500,000.00Sam Sq footage as Dog Park
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$18,000,000.00
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Total132,855638145,030$64,678,981$15,800,000$17,000,000
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217,80072,770
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CALCULATED LEVELQUALITATIVE FACTORS CONTRIBUTING TO PROPOSED VALUE
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Base Price per Square Foot (PPSF)1. Cultural impact - The installation could become a landmark, attracting locals and tourists.
2. Artistic excellence - Commissioning a renowned artist or collective elevates the prestige and value. Use of innovative materials or techniques (e.g, interactive tech, sustainable design).
3. Impact on community/Community engagement: - Designed with input from local communities, schools, or cultural groups.
4. Longevity and Maintenance - Built to last decades with minimal upkeep.Includes a maintenance endowment to preserve its condition.
5. Economic benefits - Boosts foot traffic to nearby businesses; Enhances property values and supports local tourism.
6. Environmental Integration - Uses eco-friendly materials and integrates with the park’s natural landscape.
7. Recognition and Legacy - Opportunity to honor local heroes (Like India Basin) , historical events, or cultural milestones. Adds to San Francisco’s legacy of public art, alongside works like the “Cupid’s Span” or “Skygarden.”
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Total Cost (from donations and financing)$38,000,000
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Total Sq. Footage217,800
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PPSF=Total Cost divided by Square Footage $174
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Calculated Gift Level
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Square Footage × PPSF × Location Factor (LF) × Utility Factor (UF) = Suggested Gift Amount
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Determine Location Factor (LF)
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The location and accessibility of a named space plays a key role in determining the worth of the space. For example, a 1,000-square-foot public lobby on the first floor of a building should be worth more than a 1,000-square-foot administrator’s office.

To account for differences in location among named spaces, use a scale from 0.25 to 2, with quarter-point increments. The number 0.25 on the scale represents a named space with a location that is the least accessible in the building. The number 2 on the scale represents a named space with a location that is the most accessible in the building.
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Determine Utility Factor (UF)
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Like the location factor, the utility of a named space plays a key role in determining the value of the space. To account for differences in utility among named spaces, use a scale from 0.25 to 2, with quarter-point increments. The number 0.25 on the scale represents a named space with a location that has the least utility in the building. The number 2 on the scale represents a named space with a location that is the most utility.
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Other Options Not Listed include
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Pathways, Walking Trails, Entrances,
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