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Persona Name
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Age
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Personality/Key Identifiers
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Marital Status
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Location
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Job Title
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Short Bio
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ProsCons
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Decision makerLimited time
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Wants/NeedsPain Points/Frustrations
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Business growthTime & Budget
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Increased leads/sales
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MotivationsPreferred Channels
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GoalsWhat can we do?
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Account SizeLead to Sale
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Common Objections Messaging to address objections
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Marketing Messages Elevator Pitch
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