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Last update: 2019-07-02
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Sample data from June 2019 1st to 30th
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*For terms with an asterix, scroll down to glossary on the left
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INTRODUCTIONGLOBAL QUICK STATS
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This report is an essential component of our data transparency policy. It is a resource available to users of our platform with the aim of substantiating the accuracy of our data for each country and category. By sharing this information every month we hope to demonstrate our commitment to building relationships based on honesty and trust.
Based on partners data, free apps only, Google Play and Apple Store (iPhone only)
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Google PlayApple Store
(iPhone only)
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Country with best MAPE*United States (10%)Philippines (11%)
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Country with worst MAPE*Taiwan (39%)Uruguay (83%)
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>> Click here to read more about data transparency
Country with most partner apps*
Ireland (1152)Germany (2069)
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Country with least partner apps*
Indonesia (458)China (889)
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OUR METHODOLOGY
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The distribution of app store downloads and revenue across top chart ranks follows a predictive curve. With the help of data from our data partners, we can determine what this curve looks like. As a result, we're able to get estimates at every rank position.
Country with best rank observed*
United Arab Emirates (#1)Argentina (#1)
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Country with worst rank observed*
Norway (#589)Austria (#1383)
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% Market Coverage with rank*
95%96%
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% Ratio in top 10*26%31%
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>> Click here to read more about our methodology
VIEW PER COUNTRY
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Based on partners data, free apps only, Google Play and Apple Store (iPhone only)
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WHY BEST RANKS OBSERVED MATTER
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The more partners we can observe ranking high in the top charts, the better we can predict the curve and thus the better is our accuracyPick a country:
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ArgentinaAR
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SUMMARYGoogle PlayApple Store
(iPhone only)
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HOW WE KNOW IF IT IS ACCURATE (AND WHAT IS THE MAPE)
Best Rank Observed - 'Overall'*
571
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The only way for us to measure the accuracy of our data is to use the MAPE (Median Absolute Percentage Error). We calculate the percentage of error between the actual downloads we get from our partners with the estimations we get after data modelization and look at the median for a given country. In short, the lower the MAPE, the better the accuracy.MAPE - Downloads14.1%53.6%
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# Partner Apps Ranked6121,472
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% Category Coverage with rank*
98%95%
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% Ratio in top 1021%32%
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>> Read more about app store categories
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WHY WE DO MODEL UPDATES
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We’re always looking to improve the accuracy of our data. The more data we pull in from data partners, the better our estimates get. That’s why, when we get significant quantities of data from new partners, we refit our models.
BEST RANK OBSERVED PER APP STORE CATEGORY (GOOGLE PLAY)BEST RANK OBSERVED PER APP STORE CATEGORY (APPLE STORE)
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APPLICATIONApplication1116018Books70
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AUTO_AND_VEHICLES
Auto and vehicules
1916000Business153
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BOOKS_AND_REFERENCE
Books & Reference
2236017Education4
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BUSINESSBusiness2256016Entertainment9
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>> Click here to read more our model updates
COMMUNICATIONCommunication4586015Finance151
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DATINGDating1716023Food & Drink11
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GLOSSARY:EDUCATIONEducation56014Games34
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ENTERTAINMENTEntertainment2067001Games/Action13
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MAPE:Median Absolute Percentage Error. The lower it is, the better is the accuracy.EVENTSEventsNo partner app7002
Games/Adventure
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Rank Observed:Rank in top charts reached by our partners in a given country for a given category.FAMILYFamily187003Games/Arcade59
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Partner app:App from a publisher partner who is sharing app store data with us in exchange of a Free Premium Account.FAMILY_ACTIONFamily Action77004Games/Board38
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% Market Coverage:Among all app store categories in every country, in how many of them did we observe a rank from our partnersFAMILY_BRAINGAMES
Family Brain Games
1297005Games/Card45
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% Category Coverage:Among all app store categories for a given country, in how many of them did we observe a rank from our partnersFAMILY_CREATEFamily Create1187006Games/Casino30
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% Ratio in top 10:Among markets/categories in which we observed a rank, how many of them are ranked in the top 10FAMILY_EDUCATIONFamily Education597009Games/Family5
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Rank Observed - 'Overall'
Rank in top charts reached by our partners in a given country for the "Overall" CategoryFAMILY_MUSICVIDEO
Family Music Video
1957011Games/Music31
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FAMILY_PRETENDFamily Pretend1367012Games/Puzzle61
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>> Click here to read more about our Data Partner Program
FINANCEFinance3197013Games/Racing11
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FOOD_AND_DRINKFood & Drink117014
Games/Role Playing
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GAMEGame277015
Games/Simulation
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GAME_ACTIONGame Action257016Games/Sports4
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GAME_ADVENTUREGame Adventure217017Games/Strategy3
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GAME_ARCADEGame Arcade1017018Games/Trivia4
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GAME_BOARDGame Board207019Games/Word4
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GAME_CARDGame Card396013
Health & Fitness
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GAME_CASINOGame Casino266012Lifestyle37
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GAME_CASUALGame Casual246020MedicalNo partner app
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GAME_EDUCATIONAL
Game Educational
966011Music20
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GAME_MUSICGame Music2916010Navigation17
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GAME_PUZZLEGame Puzzle286009News13
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GAME_RACINGGame Racing106021NewsstandNo partner app
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GAME_ROLE_PLAYING
Game Role Playing
936Overall1
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GAME_SIMULATIONGame Simulation96008Photography71
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GAME_SPORTSGame Sports36007Productivity148
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GAME_STRATEGYGame Strategy326006Reference32
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GAME_TRIVIAGame Trivia3066024Shopping38
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GAME_WORDGame Word56005
Social Networking
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HEALTH_AND_FITNESSHealth & Fitness26004Sports141
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HOUSE_AND_HOMEHouse & Home176003Travel56
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LIFESTYLELifestyle556002Utilities51
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MAPS_AND_NAVIGATION
Maps & Navigation
106001Weather1
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MEDICALMedical369
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MUSIC_AND_AUDIOMusic & Audio222
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NEWS_AND_MAGAZINES
News & Magazines
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APP_ALLOverall57
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PARENTINGParenting73
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PERSONALIZATIONPersonalization6
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PHOTOGRAPHYPhotography8
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PRODUCTIVITYProductivity37
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SHOPPINGShopping323
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SOCIALSocial20
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SPORTSSports271
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TOOLSTools344
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TRAVEL_AND_LOCALTravel & Local76
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VIDEO_PLAYERSVideo Players57
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WEATHERWeather1
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