Priori Data - Data Transparency
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Last update: 2017-09-01
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Sample data from August 1st to 31st
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*For terms with an asterix, scroll down to glossary on the left
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INTRODUCTIONGLOBAL QUICK STATS
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This report is an essential component of our data transparency policy. It is a resource available to users of our platform with the aim of substantiating the accuracy of our data for each country and category. By sharing this information every month we hope to demonstrate our commitment to building relationships based on honesty and trust.
Based on partners data, free apps only, Google Play and Apple Store (iPhone only)
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Google PlayApple Store
(iPhone only)
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Country with best MAPE*United Arab Emirates (8%)Mexico (13%)
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Country with worst MAPE*Ireland (47%)Uruguay (73%)
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>> Click here to read more about data transparency
Country with most partner apps*
Denmark (2114)Thailand (2921)
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Country with least partner apps*
South Korea (1278)Kenya (1022)
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OUR METHODOLOGY
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The distribution of app store downloads and revenue across top chart ranks follows a predictive curve. With the help of data from our data partners, we can determine what this curve looks like. As a result, we're able to get estimates at every rank position.
Country with best rank observed*
United Arab Emirates (#1)United Arab Emirates (#1)
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Country with worst rank observed*
Switzerland (#597)China (#1310)
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% Market Coverage with rank*
96%98%
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% Ratio in top 10*36%49%
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>> Click here to read more about our methodology
VIEW PER COUNTRY
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Based on partners data, free apps only, Google Play and Apple Store (iPhone only)
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WHY BEST RANKS OBSERVED MATTER
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The more partners we can observe ranking high in the top charts, the better we can predict the curve and thus the better is our accuracyPick a country:
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ThailandTH
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SUMMARYGoogle PlayApple Store
(iPhone only)
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HOW WE KNOW IF IT IS ACCURATE (AND WHAT IS THE MAPE)
Best Rank Observed - 'Overall'*
5430
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The only way for us to measure the accuracy of our data is to use the MAPE (Median Absolute Percentage Error). We calculate the percentage of error between the actual downloads we get from our partners with the estimations we get after data modelization and look at the median for a given country. In short, the lower the MAPE, the better the accuracy.MAPE - Downloads13.6%14.5%
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# Partner Apps Ranked1,6092,921
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% Category Coverage with rank*
93%95%
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% Ratio in top 1029%44%
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>> Read more about app store categories
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WHY WE DO MODEL UPDATES
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We’re always looking to improve the accuracy of our data. The more data we pull in from data partners, the better our estimates get. That’s why, when we get significant quantities of data from new partners, we refit our models.
BEST RANK OBSERVED PER APP STORE CATEGORY (GOOGLE PLAY)BEST RANK OBSERVED PER APP STORE CATEGORY (APPLE STORE)
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APPLICATIONApplication3706018Books39
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AUTO_AND_VEHICLES
Auto and vehicules
206000Business45
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BOOKS_AND_REFERENCE
Books & Reference
2466022Catalogs11
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BUSINESSBusiness976017Education19
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>> Click here to read more our model updates
COMMUNICATIONCommunication1196016Entertainment18
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DATINGDating646015Finance137
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GLOSSARY:EDUCATIONEducation276023Food & Drink1
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ENTERTAINMENTEntertainmentNo partner app6014Games6
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MAPE:Median Absolute Percentage Error. The lower it is, the better is the accuracy.EVENTSEventsNo partner app7001Games/Action6
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Rank Observed:Rank in top charts reached by our partners in a given country for a given category.FAMILYFamily177002
Games/Adventure
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Partner app:App from a publisher partner who is sharing app store data with us in exchange of a Free Premium Account.FAMILY_ACTIONFamily Action147003Games/Arcade7
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% Market Coverage:Among all app store categories in every country, in how many of them did we observe a rank from our partnersFAMILY_BRAINGAMES
Family Brain Games
1247004Games/Board1
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% Category Coverage:Among all app store categories for a given country, in how many of them did we observe a rank from our partnersFAMILY_CREATEFamily Create1467005Games/Card15
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% Ratio in top 10:Among markets/categories in which we observed a rank, how many of them are ranked in the top 10FAMILY_EDUCATIONFamily Education47006Games/Casino46
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Rank Observed - 'Overall'
Rank in top charts reached by our partners in a given country for the "Overall" CategoryFAMILY_MUSICVIDEO
Family Music Video
1467007Games/Dice7
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FAMILY_PRETENDFamily Pretend47008
Games/Educational
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>> Click here to read more about our Data Partner Program
FINANCEFinance4387009Games/Family14
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FOOD_AND_DRINKFood & Drink17010Games/KidsNo partner app
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GAMEGame187011Games/Music22
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GAME_ACTIONGame Action577012Games/Puzzle5
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GAME_ADVENTUREGame Adventure627013Games/Racing1
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GAME_ARCADEGame Arcade697014
Games/Role Playing
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GAME_BOARDGame Board697015
Games/Simulation
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GAME_CARDGame Card57016Games/Sports2
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GAME_CASINOGame Casino197017Games/Strategy19
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GAME_CASUALGame Casual237018Games/Trivia32
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GAME_EDUCATIONAL
Game Educational
297019Games/Word1
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GAME_MUSICGame Music36013
Health & Fitness
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GAME_PUZZLEGame Puzzle66012Lifestyle9
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GAME_RACINGGame Racing256020MedicalNo partner app
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GAME_ROLE_PLAYING
Game Role Playing
116011Music5
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GAME_SIMULATIONGame Simulation546010Navigation2
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GAME_SPORTSGame Sports16009News14
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GAME_STRATEGYGame Strategy46021Newsstand5
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GAME_TRIVIAGame Trivia436Overall25
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GAME_WORDGame Word176008Photography81
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HEALTH_AND_FITNESSHealth & Fitness86007Productivity10
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HOUSE_AND_HOMEHouse & Home276006Reference19
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LIFESTYLELifestyleNo partner app6024Shopping115
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MAPS_AND_NAVIGATION
Maps & Navigation
86005
Social Networking
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MEDICALMedical2436004Sports12
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MUSIC_AND_AUDIOMusic & Audio276003Travel17
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NEWS_AND_MAGAZINES
News & Magazines
466002Utilities123
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APP_ALLOverall546001Weather17
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PARENTINGParenting4
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PERSONALIZATIONPersonalization35
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PHOTOGRAPHYPhotography71
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PRODUCTIVITYProductivity70
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SHOPPINGShopping130
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SOCIALSocial390
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SPORTSSports55
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TOOLSTools108
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TRAVEL_AND_LOCALTravel & Local40
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VIDEO_PLAYERSVideo Players58
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WEATHERWeather40
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