| A | B | C | D | E | |
|---|---|---|---|---|---|
1 |  | International SEO Checklist | |||
2 | Phase | Checklist | Tools to use | Related resources | Check here |
3 | Research | Analyze the demand and get the data abour international competitors. | Semrush, Ahrefs | https://www.searchenginejournal.com/how-to-calculate-seo-tam/454487/#close | |
4 | Understand target market’s laws and regulations. | - | - | ||
5 | Do complete keyword research for all international markets. | Semrush, Ahrefs | https://www.aleydasolis.com/en/search-engine-optimization/international-seo-keyword-content-optimization-worksheet-free-template/ | ||
6 | Decide the website structure you can use. | - | https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites | ||
7 | Decide the website hosting solution. | ||||
8 | Implementation | Create a stage instance | - | ||
9 | Localize entire site content - Title, description, content, filters, breadcrumbs, navigation, images, currency, address, metrics, etc. | - | - | ||
10 | Add local payment methods for improved user experience. | - | https://wise.com/us/blog/international-payment-gateway | ||
11 | Set up the hreflang & language tag on all pages. | Hreflang generator | https://www.aleydasolis.com/en/search-engine-optimization/avoiding-hreflang-issues-by-following-a-6-steps-implementation-process/ | ||
12 | Have a self-referring canonical tags on each page. (Unless there is a specific need to not have self-reference). | - | https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls | ||
13 | Add country selector to improve user experience and to signal search engines. | - | - | ||
14 | In the stage instance itself implement a proper contextual internal linking which can help with indexation as we go live | ||||
15 | Optimize the site for page speed. | Page Speed Insights & GTMetrix | |||
16 | Set up the geography based sitemaps with hreflang tags. | Hreflang sitemap generator | https://developers.google.com/search/docs/specialty/international/localized-versions#sitemap | ||
17 | Add local reviews & testimonies to instill trust. | - | - | ||
18 | Going live 🚀 | Crawl and test the staging site for errors. | Screamingfrog, Oncrawl | - | |
19 | Migrate and make the sites live. | - | - | ||
20 | Create separate GSC properties. | Search Console | https://support.google.com/webmasters/answer/34592?hl=en | ||
21 | Add the keywords to rank tracking tool to monitor performance. | Semrush, Ahrefs | - | ||
22 | Build contextually relevant and geo-specific backlinks | - | - | ||
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24 | 📈Need help with your International SEO? | Get in touch with us | |||
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