ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAWAXAYAZBABBBCBDBEBFBGBHBIBJBKBLBMBNBOBPBQBRBSBTBUBVBWBXBYBZCACBCCCDCECFCGCHCICJCKCLCMCNCOCPCQCRCSCTCUCV
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Initial Data
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WeekMonthYearM0M3M6M12M36
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Retention54%40%4%ROI-81,46%-80,25%-79,48%-77,57%-77,45%
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Split23%11%65%ROAS18,54%19,75%20,52%22,43%22,55%
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Price$15,00$35,00$60,00Profit-$32 585-$32 101-$31 791-$31 029-$30 982
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Fee+Tax20%
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Trial conv4,00%
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Purchase conv18%
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Refund rate5%
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Spend$40 000,00
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CPI$1,60
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Lift5%
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W0W1W2W3W4W5W6W7W8W9W10W11W12W13W14W15W16W17W18W19W20W21W22W23W24W25W26W27W28W29W30W31W32W33W34W35W36W37W38W39W40W41W42W43W44W45W46W47W48W49W50W51W52W53W54W55W56W57W58W59W60W61W62W63W64W65W66W67W68W69W70W71W72W73W74W75W76W77W78W79W80W81W82W83W84W85W86W87W88W89W90W91W92W93W94W95W96W97W98
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Total Subs189231411854322221111111111111111111111000000000000000000120000000000000000000000000000000000000000000000
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Weekly Subscribers4323141185432222111111111111111111111100000000000000000000000000000000000000000000000000000000000000000
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Weekly RR %100%54%33%25%18%12%9%6%4%4%4%4%3%3%3%3%3%3%3%2%2%2%2%2%2%2%2%2%2%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%1%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%
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Monthly Subscribers21864321110000000000000000
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Monthly RR %100%40%28%20%14%10%7%5%3%2%2%1%1%1%0%0%0%0%0%0%0%0%0%0%0%
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Annual Subscribers12312
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Annual RR %100%10%
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Gross Rev$8 751$352$215$163$405$80$56$39$231$26$25$23$165$21$20$19$118$17$16$16$85$14$13$13$61$11$11$10$44$9$9$8$32$8$7$7$23$6$6$6$17$5$5$5$13$4$4$4$9$3$3$3$744$3$3$2$5$2$2$2$4$2$2$2$3$1$1$1$2$1$1$1$2$1$1$1$2$1$1$1$1$1$1$1$1$1$1$0$1$0$0$0$1$0$0$0$1$0$0
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Cumul Gross Rev$9 103$9 318$9 481$9 886$9 966$10 022$10 061$10 292$10 318$10 343$10 366$10 531$10 553$10 573$10 592$10 710$10 727$10 744$10 759$10 844$10 858$10 871$10 884$10 945$10 956$10 967$10 978$11 022$11 031$11 040$11 048$11 080$11 088$11 095$11 102$11 125$11 131$11 137$11 143$11 160$11 165$11 170$11 174$11 187$11 191$11 195$11 199$11 208$11 211$11 214$11 217$11 961$11 964$11 967$11 969$11 974$11 977$11 979$11 981$11 985$11 986$11 988$11 990$11 993$11 994$11 995$11 997$11 999$12 000$12 001$12 002$12 004$12 005$12 006$12 007$12 009$12 010$12 010$12 011$12 012$12 013$12 014$12 014$12 015$12 016$12 016$12 017$12 018$12 018$12 019$12 019$12 020$12 020$12 021$12 021$12 022$12 022$12 022
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Net Rev$6 563$264$161$122$304$60$42$29$173$20$19$18$124$16$15$14$89$13$12$12$64$11$10$10$46$9$8$8$33$7$7$6$24$6$5$5$17$5$4$4$13$4$4$3$9$3$3$3$7$3$2$2$558$2$2$2$4$2$2$2$3$1$1$1$2$1$1$1$2$1$1$1$1$1$1$1$1$1$1$1$1$0$0$0$1$0$0$0$1$0$0$0$1$0$0$0$1$0$0
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Cumul Net Rev$6 827$6 988$7 111$7 415$7 475$7 516$7 546$7 719$7 739$7 757$7 775$7 899$7 914$7 930$7 944$8 032$8 045$8 058$8 069$8 133$8 143$8 153$8 163$8 209$8 217$8 225$8 233$8 266$8 273$8 280$8 286$8 310$8 316$8 321$8 326$8 344$8 349$8 353$8 357$8 370$8 374$8 377$8 381$8 390$8 393$8 396$8 399$8 406$8 408$8 411$8 413$8 971$8 973$8 975$8 977$8 981$8 982$8 984$8 985$8 988$8 990$8 991$8 992$8 994$8 996$8 997$8 998$8 999$9 000$9 001$9 002$9 003$9 004$9 005$9 005$9 007$9 007$9 008$9 008$9 009$9 010$9 010$9 011$9 012$9 012$9 012$9 013$9 013$9 014$9 014$9 014$9 015$9 015$9 016$9 016$9 016$9 017$9 017
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CPA
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Installs26 250$1,52
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Trials1 050$38,10
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Subs189$211,64
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LTV sub$0,34
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LTV sub trial proceed$8,59
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LTV sub (weekly) proceed$40,77
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LTV sub (monthly) proceed$65,45
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LTV sub (annual) proceed$63,36
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ROAS22,55%
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Что нужно сделать:
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1
продавать больше месячных за 35$
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2
USA и PayPal -> конверсия в оплату 36%
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3
Конверсия в триал увеличить до 3%
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