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The Farmers' Truck "Robin Hood" model assumptions:

Mobile market vehicle is purchase outright through fundraising.

Existing infrastructure: Operator have existing fresh food distribution infrastructure (walk-in cooler, docks, procurement, administration, parking space, etc)

Strategic procurement: To reach good margins and keep prices relatively affordable, you can i.e.: Buy surplus produce from food terminal, buy imperfect produce, buy bulk instead of individually packaged and repackage, leveraging purchasing power from wholesaler partners, make assorted produce pack to increase overall value, etc.

Great marketing: Upfront and ongoing marketing efforts to drive new customers and retain existing customers. A minimum of shoppers for every stop is essential, and some stops might never get there. These stops will require fundraising or a different solution.

Staff training: Staff should be trained to handle and sell product as quickly as possible. That includes cashing customers quickly and managing the customer shopping experience. i.e.: Making end-of-day deals to reduce waste. Produce retail is a volume game, the more you sell, the easier it gets.

Market location: The "Robin Hood" model splits your effort to serve both low-income and high-income areas 50/50. Operates 5 days a week, 2 markets per day. One or more market a week is sponsored as an Employee Wellness program for corporations.		Month 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12Year
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Revenue
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Food sales 33,000 33,000 33,000 33,000 33,000 33,000 33,000 33,000 33,000 33,000 33,000 33,000 396,000
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Sponsorship revenue 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
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 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 420,000
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Cost of Sales
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Food costs 19,412 19,412 19,412 19,412 19,412 19,412 19,412 19,412 19,412 19,412 19,412 19,412 232,944
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Food waste 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
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Truck operating costs 467 467 467 467 467 467 467 467 467 467 467 467 5,604
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Market permits 300 300 300 300 300 300 300 300 300 300 300 300 3,600
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 21,679 21,679 21,679 21,679 21,679 21,679 21,679 21,679 21,679 21,679 21,679 21,679 260,148
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Gross Profit 13,321 13,321 13,321 13,321 13,321 13,321 13,321 13,321 13,321 13,321 13,321 13,321 159,852
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Operating expenses
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Warehouse rental 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
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Insurance 125 125 125 125 125 125 125 125 125 125 125 125 1,500
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Marketing 600 600 600 600 600 600 600 600 600 600 600 600 7,200
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POS and software 200 200 200 200 200 200 200 200 200 200 200 200 2,400
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Bank fees 100 100 100 100 100 100 100 100 100 100 100 100 1,200
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Labour 7,480 7,480 7,480 7,480 7,480 7,480 7,480 7,480 7,480 7,480 7,480 7,480 89,760
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Total operating expenses
 9,505 9,505 9,505 9,505 9,505 9,505 9,505 9,505 9,505 9,505 9,505 9,505 114,060
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Surplus (Loss) before tax
 3,816 3,816 3,816 3,816 3,816 3,816 3,816 3,816 3,816 3,816 3,816 3,816 45,792
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Accumulated Surplus (Loss) before tax
 3,816 7,632 11,448 15,264 19,080 22,896 26,712 30,528 34,344 38,160 41,976 45,792 45,792
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