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DIGITAL MARKETING MEDIA BUYING PLAN TEMPLATE EXAMPLE
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Enter data in non-shaded / white cells, only.
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TOTAL IMPRESSIONS NEEDED
in Campaign to Reach Goal		TOTAL IMPRESSIONSOVER (UNDER) GOALTOTAL
RESPONSE RATE		CONVERSION
RATE OF TOTAL RESPONSES		TOTAL NO. OF
RESPONSES		TOTAL NO. OF CONVERSIONSTOTAL
COST		COST PER IMPRESSIONCOST PER RESPONSECOST PER CONVERSION
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500370(130)34.19%6.09%1278 $ 467.50 $ 1.26 $ 3.70 $ 60.71
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IMPRESSIONSCOSTSRESPONSE & CONVERSIONPROJECTED OUTCOMECOST PROJECTIONS
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MEDIA TYPEESTIMATED NO. OF IMPRESSIONSCOST PER IMPRESSIONFIXED COST
FOR THIS
MEDIA		ESTIMATED
RESPONSE RATE		EST. % OF RESPONDERS THAT WILL CONVERTNO. OF
RESPONSES		NO. OF CONVERSIONSTOTAL
COST		COST PER IMPRESSIONCOST PER RESPONSECOST PER CONVERSION
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SOCIAL MEDIA00 $ -
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Platform A65 $ 1.50 30.00%10.00%19.52.0 $ 97.50 $ 1.50 $ 5.00 $ 50.00
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Platform B50 $ 1.00 $ 45.00 50.00%17.00%25.04.3 $ 95.00 $ 1.90 $ 3.80 $ 22.35
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Platform C50 $ 1.00 $ 65.00 60.00%5.00%30.01.5 $ 115.00 $ 2.30 $ 3.83 $ 76.67
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Platform D80 $ 2.00 65.00%52.00.0 $ 160.00 $ 2.00 $ 3.08
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TELEMARKETING $ -
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Outbound calling500.00.0 $ - $ -
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Inbound call handling750.00.0 $ - $ -
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ONLINE $ -
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Email campaigns0.00.0 $ -
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Organic search0.00.0 $ -
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Blogs0.00.0 $ -
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Paid search0.00.0 $ -
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Webinars0.00.0 $ -
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EVENTS $ -
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Event A0.00.0 $ -
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Event B0.00.0 $ -
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Event C0.00.0 $ -
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DIRECT MAIL $ -
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Type A0.00.0 $ -
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Type B0.00.0 $ -
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TRADITIONAL MEDIA $ -
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Print ads0.00.0 $ -
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In-store 0.00.0 $ -
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Radio0.00.0 $ -
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Television0.00.0 $ -
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