Problem-driven approach to keyword research
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Example: toothbrush
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TopicProblemQuestionQuerySERP featuresUser IntentContent idea
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ThinkToothbrushBuying a toothbrush
Is an electric toothbrush really better than a manual one?
Electric toothbrushShopping results, Related questionsDo/buy
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SeeToothbrush
Not having a toothbrush
Is it okay to use your partner’s toothbrush?
sharing toothbrushRelated questionsKnow
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ThinkToothbrushBuying a toothbrush
What’s the difference between a $1 and a $10 toothbrush?
Best toothbrush
Featured snippet, Related questions, shopping ads
Do/buy
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SeeBrighter teethTeeth whitening
How much can you really brighten your teeth and how?
teeth whitening
Related questions, Site links, Top stories, Knowledge panel, shopping ads
Do/buy
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Care
Bathroom hygiene
Cleaning a toothbrush
How do you clean a toothbrush holder?
how to clean toothbrush holder
Featured snippet, Related questions, Top stories, Image pack
Know
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Care
Bathroom hygiene
Cleaning a toothbrush
How to disinfect your toothbrush after a cold?
disinfect toothbrush
Featured snippet, Related questions, Top stories
Know
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SeeHealthbrushing teeth
Why should you brush your teeth at all?
why you should brush your teeth
Featured snippet, Related questions, Site links, Top stories
Know
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ThinkToothbrushBuying a toothbrush
What distinguishes a good from a bad toothbrush?
best toothbrushFeatured snippet, Related questionsKnow
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SeeToothpasteBuying toothpasteHow does toothpaste work?How does toothpaste work?
Featured snippet, Related questions, Top stories
Know
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ThinkToothbrushBuying a toothbrush
How often should you replace a toothbrush?
how often should you change your toothbrush
Featured snippet, Related questionsKnow
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