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Area of AuditAction Taken (Explain the type of action taken to optimize your PPC campaign)
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I. Account Structure
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Review campaign structure to ensure it is logical and easy to navigate.
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Ensure campaigns are grouped by themes or goals.
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Check if ad groups are tightly themed with relevant keywords and ads.
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Set auto-tagging to YES.
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Link Google Analytics, Google Merchant Center, and Google Search Console to track all relevant data.
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II. Budget and Bidding
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Review budget settings and ensure they align with your PPC advertising goals.
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Check bidding strategies to ensure they are in accordance with your goals.
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Set minimum and maximum CPCs to have a better control on your ad spending.
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III. Ad Copy and Extensions
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Evaluate ad copy to ensure it is compelling, relevant, and meets ad policy requirements.
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Use ad extensions to enhance your ads and improve performance.
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If you are promoting a service, make sure a call extension has been added at the account or campaign level.
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IV. Landing Pages and Conversion Tracking
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Ensure landing pages are relevant, engaging, and optimized for conversions.
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Implement conversion tracking to measure and optimize campaign performance.
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V. Keywords and Targeting
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Conduct keyword research and analysis to identify relevant and effective keywords.
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Use appropriate keyword match types to target the right audience.
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Review and refine targeting settings to optimize campaign performance.
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VI. Campaign Settings
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Review and adjust campaign settings to improve performance and achieve goals.
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Ensure location and language settings are accurate and relevant.
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Set up appropriate ad scheduling to reach the right audience at the right time.
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VII. Analytics and Reporting
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Use Google Analytics to track and measure campaign performance.
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Regularly monitor and analyze campaign data to identify areas for improvement.
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Create custom reports to track and measure performance metrics.
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VIII. Best Practices and Compliance
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Follow Google Ads best practices to ensure campaign success.
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Ensure ads and landing pages comply with Google Ads policies and guidelines.
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Regularly review and optimize campaigns to maintain compliance and improve performance.
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