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www.lindsayt.comVoice of CustomerMake sure to select File > Make a copy... so you can save this to your drive and edit your own version.
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hi@lindsayt.com
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1 - Writing Marketing Copy is Difficult
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If you've done your research and stayed close to your customers, then you have a lot of their own words to describe their problems, goals, benefits, values, etc.
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Use this spreadsheet as a way to collect important quotes so that you can reference them later for all of your marketing projects
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You may find these quotes in your interview notes, discussion forums, emails written to you, etc
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These should be quotes that come mostly and directly from your ideal customer and target market; ones that had you think, "Wow, they just said it really clearly."
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2 - Organize Quotes by Topic
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For example, I (Lindsay) organize quotes by Product-Market Fit, Market & Customer Research, Fundraising, Marketing, etc
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You'll want to include at least the Name and Source so that you have some extra reminders to contextualize the quote as time pasts
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3 - In Use
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Anytime you have to come up with a new website or landing page, an event description, or social media content, revisit this workbook for inspiration
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