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KidsOutAndAbout.com Sample Preschool Marketing Plan with Month by Month Values
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Discount applicable: 15% for $1500-$2500; 20% for $2500-$3000; 25% for $3000-$5000; 30% for $5000-$7,500;35% for $7500-$10,000; 40% for $10,000-$15,000; 45% for $15,000+35%Discount
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Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jun 2023Jul 2023Aug 2023Sep 2023Oct 2023Nov 2023Dec 2023Jan 2024
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Annual or as-needed?Retail CostValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaid
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Main camp page 1-yearAnnual$400.00$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67
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250 x 250 square image ads, 20,000 impressions/monthAs-needed, monthly$100.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00
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Leaderboard (728 x 90) or Top Ad (450 x 150)As-needed, monthly$1,200.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Image ad at top of weekly e-newsletterAs-needed$200.00$130.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$200.00$130.00$0.00
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Preschool page 1-year content adAnnual$400.00$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67
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Day camp page - 1 yearAnnual$400.00$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67
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Preschool camp page 1 year content adAnnual$400.00$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67
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Exclusive eblast to our list - typically 1-2 times Jan-AprilAs-needed$500.00$500.00$325.00$0.00$500.00$325.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in January Preschool Annual NewsletterOnce/year$100.00$100.00$65.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in March camp newsletterOnce/year$100.00$0.00$0.00$100.00$65.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in April camp newsletterOnce/year$100.00$0.00$0.00$0.00$100.00$65.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in regular Thursday newsletter (typically 1/month except June - September)
As-needed$100.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$0.00$0.00$0.00$0.00$100.00$65.00$100.00$65.00$100.00$65.00
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Save the Date link at top of weekly newsletter for open housesAs-needed$30.00$60.00$39.00$60.00$39.00$60.00$39.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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1-year upgrade of organization listingAnnual$1,200.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00
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Video - best to run during preschool school search seasonAs-needed, monthly$600.00$600.00$390.00$600.00$390.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Total Retail ValueTotal to Pay
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Monthly total$1,693.33$1,230.67$1,093.33$710.67$1,093.33$710.67$533.33$346.67$433.33$281.67$333.33$216.67$333.33$216.67$333.33$216.67$333.33$216.67$433.33$281.67$633.33$411.67$433.33$281.6700$7,680.00$5,122.00
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Image$133.33$216.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$333.33$216.67$133.33$86.67$0.00$0.00$1,800.00$1,300.0025%Image
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Content$960.00$624.00$360.00$234.00$960.00$624.00$400.00$260.00$300.00$195.00$200.00$130.00$200.00$130.00$200.00$130.00$200.00$130.00$300.00$195.00$300.00$195.00$300.00$195.00$0.00$0.00$4,680.00$3,042.0059%Content
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Video$600.00$390.00$600.00$390.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$1,200.00$780.0015%Video
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Brand awareness (KOAA best guess)$366.67$238.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$0.00$0.00$3,300.00$2,145.00#REF!
Brand awareness
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Event / Campaign marketing (KOAA best guess)$1,526.67$992.33$826.67$537.33$826.67$537.33#REF!#REF!$166.67$108.33$66.67$43.33$66.67$43.33$66.67$43.33$66.67$43.33$166.67$108.33$366.67$238.33$166.67$108.33$0.00$0.00#REF!#REF!#REF!
Event/campaign
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$1,893.33$1,230.67$1,093.33$710.67$1,093.33$710.67#REF!#REF!$433.33$281.67$333.33$216.67$333.33$216.67$333.33$216.67$333.33$216.67$433.33$281.67$633.33$411.67$433.33$281.67$0.00$0.00#REF!#REF!
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