2018 Email predictions

	A	B	C	D
1	Categories	2018	2017	2016
2	Emails and ESPs	21	23	16
3	Content	19	11	10
4	Data Analysis	15	27	7
5	Segmentation	9	8	17
6	Automation	8	4	14
7	Ads	7	3	4
8	Security	4	2	3
9	Social	3	2	7
10	Mobile	1	6	7
11	Web	1	2	4
12	List Growth	0	1	6
13	Other	11	11	5
14
15	Totals*	100	100	100
16	*total prediction counts are calibrated to 100% and categories are a weighted % to the nearest integer. Total counts are presented below.
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20	Categories	2018	2017	2016
21	Emails and ESPs	21	29	18
22	Content	19	14	12
23	Data Analysis	15	33	8
24	Segmentation	9	10	20
25	Automation	8	5	16
26	Ads	7	4	5
27	Security	4	2	3
28	Social	3	2	8
29	Mobile	1	8	8
30	Web	1	2	5
31	List Growth	0	1	7
32	Other	11	14	6
33
34	Totals*	99	124	116
35	*total prediction counts
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100