| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | ||
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1 | CJM Stages | PAIN POINT DISCOVERY | INTEREST | RESEARCH | DESICION MAKING | PAYMENT | ONBOARDING | RETENTION | GROWTH | LOYALTY | ||||||||||||||||
2 | Details | Acknowledgment of the problem | Learned about push traffic or RichPush | Market research and comparison Assess satisfaction of needs, requirements | Justification and calculation of benefits, interest in the purchase Justify and quantify value, internal buy-in | Payment process and transition to the start of work Transactional and transitional factors | Training, testing, and initial results | Success and ongoing use. | Scaling profitable campaigns and increasing spending Up-sell - additional features (XML DSP, API, бонусы cash-back), cross-sell | Readiness to provide a recommendation and create a case study. Continued stable spending | ||||||||||||||||
3 | CRM&Analytics Status | VISITOR | LEAD | MQL | SQL | SALES CONVERSION | ACTIVATION | OPTIMIZATION | TOP | VIP | ||||||||||||||||
4 | STEPS USER, SALES and ACOUNT MANAGERS | 0. Searches for information on the internet. 1. Finds and reads our content | 2.1. Sees a RichPush advertisement. 2.2. Finds and reads our content. 3.Goes to the RichPush landing page. 4. Creates an account | 5. Communicates with sales. 6. Studies the admin panel. 7. Compares with competitors. 8. Receives answers to all questions and objections (communication, content). | 9. Understands the potential of push notifications and ROI. 10. Has a plan for launching specific campaigns in specific geographic regions. | 11. Makes payment by card or wire transfer. 12. Sees the topped up balance | 13. Chat with account manager. Beginning of communication. 14. Receives consulting on how everything works. 15. Optimizes creatives and landing pages. 16. Campaign launch. 17. Initial results and the AHA moment (it's working!) | 18. Launch of new campaigns. 19. Receiving results. 20. Account managers collect feedback, issues, and wishes. 21. Digitized hypotheses for client development. 22. Formulated scaling plan | 21. Increasing daily budgets. 22. Continuous collection of feedback from account managers. 23. Problem-solving and rolling out new features. 24. Monitoring customer happiness = ROI | 25. Ask for a case study 26. Webinars invites 27. Trade shows priority meetings. | ||||||||||||||||
5 | What is happening with a user | Has a good understanding of our current traffic sources. However, encountered several issues: - Continuous deterioration in the performance of our advertising campaigns. - High costs in major channels like Google and Facebook. - Limited affordable traffic available in the main channels. - Falling short of our target KPIs in terms of lead quantity and lead cost. - Competitors have become highly proficient in our existing channels. - We need to tap into a new segment that is not accessible through our current channels. | - Discovered the existence of push traffic. - Came across mentions of Richpush online. - Already tried push traffic and achieved positive results, eager for more. - Previously experimented with push traffic and obtained negative results but aware that others have succeeded and plans to try again. | - Eager to quickly determine if he can achieve the desired results with RichPush. - Compares Richpush's features and benefits with his requirements. - Evaluates the extent and speed of meeting his needs. | - Strives to make a decision as quickly as possible. - Weighs potential risks and benefits. - Desires more specific figures and guarantees. | - Monitors closely the payment process in search for suspicious patterns - Finds that everything goes well and marks the step as accoumplished | 13. Anticipation and curiosity: "I'm looking forward to getting more guidance." Questions and concerns: "I hope I can clarify my doubts and ensure a smooth start." 14. Clarity and understanding: "Ah, this is how it all fits together." Empowerment: "I can see how I can make this work for me." 15. Creativity and control: "I have ideas to make this better." Attention to detail: "Every element should reflect my brand and message." 16. Excitement and nervousness: "It's time to see how this performs." Hope for success: "I've done my best; now let's see the results." 17.Satisfaction and validation: "I'm seeing positive outcomes!" Confidence and motivation: "I can build on this success and keep going." | 18. Eagerness and ambition: "Let's expand and explore new opportunities." Strategic planning: "What will make these campaigns stand out?" 19. Anticipation and curiosity: "What do the numbers reveal?" Evaluation and analysis: "What worked well, and where can we improve?" 20. Open communication: "It's essential to share feedback and concerns." Problem-solving and collaboration: "Together, we can address challenges." 21.Data-driven thinking: "What insights can we derive from this information?" Strategy refinement: "How can we adapt our approach for better results?" 22. Vision and growth: "We're ready to take things to the next level." Strategic development: "What steps will lead to successful expansion?" | 21. Investment and growth mindset: "We're ready to allocate more resources." Confidence in campaign performance: "This is a step toward better results." 22. Dedication to improvement: "Listening to our users is essential for progress." A commitment to customer satisfaction: "We value their insights and experiences." 23. Innovation and adaptability: "Let's address issues and enhance our offerings." Focus on user needs: "How can we make their experience even better?" 23. Focus on the bigger picture: "Customer satisfaction is directly linked to ROI." Data-driven decision-making: "Measuring happiness helps us ensure long-term success." | 25. Interest and validation: "I want to see real success stories." Looking for proof: "Show me how this has worked for others." 26. Learning and engagement: "I'm eager to expand my knowledge." Networking opportunity: "Webinars can connect me with industry experts." 27. Opportunity and strategy: "These meetings can lead to valuable partnerships." Planning and preparation: "I need to make the most of this opportunity at the trade show. | ||||||||||||||||
6 | Users' activities (+ account managers inform a user) | - Seeks information on how to improve traffic acquisition efficiency. - Searches for new traffic sources that can deliver conversions at an acceptable cost. - Experiments with new sources. | Searches for information on: - Advertising in push notifications, how it works. - What results can be achieved. - Cases and best practices. Asks questions to colleagues. Visits the Richpush website, studies the information. Registers an account. | - Studies the admin panel. - Contacts Jivosite and asks sales-related questions. - Seeks information on how RichPush specifically differs from competitors to determine if it's worth dealing with us. | - Analyzes the gathered information to make a decision. - Justifies and calculates the benefits. - Holds discussions with colleagues. | 11.1. Initiates the payment process using the preferred method. 11.2. Enters payment details and completes the transaction. 11.3. Waits for payment confirmation. 12.1. Checks the account balance to ensure the payment is reflected accurately. | 14.1. Receives detailed guidance on how RichPush operates and how to maximize results. 14.2. Asks questions and seeks clarification on any uncertainties. 15.1. Reviews and refines ad creatives and landing pages for better performance. 15.2. Collaborates with the RichPush team on creative optimization. 16.1. Initiates the launch of advertising campaigns on the platform. 16.2. Ensures all settings are correctly configured for the campaign. 17.1. Monitors campaign performance and checks for initial results. 17.2. Experiences a positive realization that the campaign is effective. | 18.1. Plans and executes the launch of new advertising campaigns. 18.2. Monitors the performance of these new campaigns. 19.1. Receives and reviews the results generated by the campaigns. 19.2. Analyzes data to gauge the effectiveness of the campaigns. 20.1. Account managers actively gather feedback from the user. 20.2. Address any issues or concerns raised by the user. 20.3. Document and prioritize the user's suggestions and wishes. 21.1. Converts client development ideas and concepts into digitized formats. 21.2. Builds upon hypotheses and refines strategies based on data. 22.1. Gets a strategic plan for scaling the advertising campaigns. 22.2. Approves the steps required for future expansion and growth. | 21.1. Analyzes campaign performance to determine the need for budget increases. 21.2. Adjusts daily budgets to optimize campaign reach and effectiveness. 22.1. Engages in regular communication with account managers. 22.2. Gathers feedback on user experiences and campaign performance. 23.1. Identifies issues and challenges in the existing setup. 23.2. Develops solutions and implements new features to enhance user experience. 24.1. Monitors and measures customer satisfaction and returns on investment. 24.2. Utilizes customer happiness as an indicator of the campaign's effectiveness. | 25.1. Expresses interest in obtaining a case study. 25.2. Requests a detailed example of successful results. 26.1. Receives invitations to webinars organized by the service provider. 26.2. Participates in webinars to gain additional knowledge. 27.1. Prioritizes meetings or interactions during trade shows or industry events. 27.2. Engages in discussions and partnerships during such events for networking and business opportunities. | ||||||||||||||||
7 | Users' goals | - Understand how to maintain the effectiveness of current campaigns. - Continue acquiring traffic affordably on Google and Facebook by increasing the budget. - Find a way to acquire high-quality traffic at a reasonable cost, similar to Google and Facebook (as in traditional channels). - Consistently generate leads based on target KPIs. | - Figure out if push notifications are worth investing time in. - Understand the possibilities of push notifications, assessing the risks and benefits for oneself. - Evaluate how appealing and beneficial RichPush sounds and looks and how it can specifically assist the user. | - Obtain answers to all questions and objections. - Gain a clear understanding of RichPush's position in the push traffic market. - Minimize research time and move to testing in case of a positive decision. - Pat himself on the back for making the right choice. | - Make a decision whether to start working with RichPush or not. - Digitize possible outcomes and set expectations. | - Complete the payment process seamlessly and efficiently. - Confirm the account's balance has been topped up successfully. - Ensure the transaction is secure and payment details are protected. - Verify that the payment method is accepted and valid. - Obtain a clear payment confirmation and receipt for records. - Transition smoothly to the next phase of working with RichPush. | - Successfully navigate the onboarding process. - Acquire a clear understanding of how the RichPush platform functions. - Optimize creatives and landing pages for campaign effectiveness. - Launch campaigns with confidence and competence. - Witness initial results and experience an AHA moment indicating that the platform is effective. - Transition smoothly to the next stage with a positive impression of RichPush's capabilities. | - Maintain and enhance the performance of current campaigns. - Sustain cost-effective campaigns and increasing budgets. - Discover new sources of traffic that deliver conversions at acceptable costs. - Consistently acquire leads aligned with target KPIs. - Formulate a plan for scaling campaigns. | - Increase daily budgets with confidence. - Persistently gather feedback from account managers. - Monitor customer satisfaction as it relates to ROI. - Explore various growth strategies, including campaign scaling and budget increases. | - Stay satisfied with the ROI and overall performance of RichPush. - Enjoy the benefits of their loyalty, such as enhanced support and exclusive features. | ||||||||||||||||
8 | User thinking | "How much does traffic acquisition cost me in Google, Facebook, and native?" "How much do my competitors spend in total?" "How do they manage to achieve such results...?" "How can I maintain the performance on the current channels?" "How can I improve the efficiency of traffic acquisition?" "Is it possible to achieve similar results for less money?" "What other traffic sources could provide me with the same ROI as I have now?" "What if there's a channel I don't know about, but it has a lot of high-quality and affordable traffic?!" | "Can you trust this at all?" "Is it worth dealing with push notifications, what are the risks?" "How suitable are push notifications for me?" "What can you actually do with push notifications?" "How much does it cost, and how profitable can it be?" "Who are RichPush, anyway?" "Where are they from?" "I wonder if anyone has heard of them? I should ask." "Interesting video, I wonder where they got it made?" "Where do I click to create an account?" "Where are the case studies or reviews..?" | "I need to find out how everything works here; I'll write in Jivosite." "It's still not entirely clear where their traffic comes from..." "What does RichPush offer that other push networks don't?" "How quickly can I get started and what do I need to achieve positive results?" | "What will the specific effectiveness of my campaigns be in RichPush?" "How much can I earn if everything goes as they say?" "What awaits me after starting work, and how will it all happen?" | "Is my payment secure and protected when using RichPush?" "Will the payment process be straightforward and convenient?" "How soon will I be able to see my balance updated after making the payment?" | "Will I receive guidance and support from the account manager during this process?" "What should I expect from the consulting sessions on how everything works?" "How can I optimize my creatives and landing pages to ensure the campaign's success?" "When will my campaigns officially launch, and what results can I anticipate in the initial stages?" "What will be the 'AHA' moment, and how will I know if it's working as expected?" | How can I ensure that my daily budgets are effectively increased without significant risk?" "What kind of feedback and insights can I gather from my account managers as we continue working together?" "Will any problems that arise be addressed promptly, and will RichPush continue to roll out new features to improve my experience?" "How do I monitor and measure customer happiness and ROI as I maintain my spending?" "What steps do I need to take to ask for a case study or participate in webinars and trade shows as a loyal customer?" | "What strategies can I implement to scale my profitable campaigns and increase my spending?" "How can I continuously gather feedback and insights from my account managers to refine my approach and enhance ROI?" "What problems might arise as I increase my spending, and how can I effectively address them to maintain success?" "What is the formula for maintaining customer happiness and maximizing ROI as I expand my campaigns?" "What steps should I take to request a case study and gain more insights, and how can I prioritize meetings at trade shows?" | "How can I further strengthen my relationship with RichPush and maintain a strong sense of trust and satisfaction?" "What value can I continue to extract from RichPush as a loyal customer, and what additional resources and insights can they provide?" "Are there any new features, updates, or opportunities available for loyal customers, and how can I stay informed about them?" "What initiatives can I participate in, such as webinars or trade shows, to stay engaged and deepen my loyalty?" "What recommendations or success stories can I share with others to help them benefit from RichPush, and how can I stay active in the community?" | ||||||||||||||||
9 | Users' feelings | "Ah, those were the days when I could buy a click for 1 cent from Google..!" "It's time to find something new! I'll actively monitor the industry." "Oh.. There's so much out there. Who can I trust..?" "I don't want to make the wrong choice..! I don't want to waste money and time testing new, unclear channels.." "Is it even possible to find a new traffic source?" "Oops, I'm running out of budget..! I need to spend it quickly!" | "I wonder, what if this is a goldmine!?" "Or is it just a scam...?" "If I make a mistake, it won't be great..." | "Will someone here answer me?" "$250 is the highest first deposit I've seen!" "These guys seem to know something!" | "Well, if everything works out, I'll be able to earn well with RichPush!" "What's the worst that can happen to me with RichPush?!" | "I'm excited to see how my campaigns will perform with RichPush, and I hope to achieve the results I've been aiming for." "I'm a bit nervous about making the payment, as there's always some uncertainty involved. I hope it's worth the investment." "I wonder how quickly my balance will reflect the payment, and I'm looking forward to getting started." "It's a relief to see my balance topped up after making the payment. Now, I can proceed with my campaigns." "I might have some questions or concerns about the payment process, and I hope they are addressed promptly." | "I'm eager to learn more about RichPush and how it can benefit my advertising efforts." "I have questions about how everything works here, and I'm looking forward to getting answers." "I want to optimize my creatives and landing pages to make the most out of my campaigns." "The campaign launch is an exciting moment for me, and I can't wait to see the initial results." "The AHA moment has arrived, and it's working as expected. I'm feeling satisfied with my decision." | "I'm committed to continuing my successful journey with RichPush." "I actively engage with my account manager to address any issues or concerns." "I hope to improve my campaign performance and achieve better results." "I'm content with the ongoing support and guidance I receive from RichPush." "I'm dedicated to maintaining a long-term partnership and maximizing my ROI." | "I have ambitious plans to scale up my advertising campaigns with RichPush." "Confidence is growing as I see positive results and ROI from my efforts." "I'm formulating a strategic plan for expanding my reach and diversifying campaigns." "I'm excited about the growth potential and new opportunities with RichPush." "The prospect of achieving higher ROI and broader reach keeps me motivated." | "I've developed a sense of loyalty to RichPush due to our successful collaboration." "I'm grateful for the positive impact RichPush has had on my advertising efforts." "I support RichPush by providing feedback and advocating for their services." "I trust RichPush to continuously deliver value and help me achieve my goals." "I take pride in the long-lasting and fruitful partnership I've built with RichPush." | ||||||||||||||||
10 | Barriers. Weak points when interacting with RichPush | - A user lacks knowledge about push traffic. It's unclear how to formulate a specific search query. - Information about the effectiveness of push notifications and RichPush may not be available in the channels they typically read and trust. - Initial searches did not lead the person to information about push notifications and RichPush. - Initial searches led to negative information about push notifications. | - Did not find any positive reviews of RichPush in their language. - Did not find any case studies in their niche, in their language. - Did not find the marketing materials convincing enough. - Started to doubt the expertise of RichPush. | - Did not receive answers to all their questions and objections. - Waited for a response for a long time while on the website but did not receive one. - Could not register an account. - Did not confirm the account via email. - Did not want to fill in the registration details. - RichPush's emails are going to spam, and they do not see our newsletters. - Did not find a tutorial. - Considered the tutorial too complex and confusing. | - Did not calculate the benefits and declined based on subjective reasons. - When digitizing the problems and benefits, it became clear that there is either insufficient traffic or the economics do not add up. - Agreed to have a call or exchange messages, but the person disappeared and is not responding for unclear reasons. | - Concerns about the potential effectiveness of campaigns with RichPush. - Uncertainty about the expected earnings and possible outcomes. - Apprehension about what awaits after starting work with RichPush. | - Difficulty in understanding how to navigate the platform. - Frustration with the complexity of the onboarding process. - Delayed response or lack of assistance from support channels. - Struggling to optimize creatives and landing pages during initial setup. | - Challenges in retaining and engaging with acquired leads. - Frustration with the performance of ongoing campaigns. - Difficulties in maintaining or increasing ROI. - Requests for additional support or features. | - Obstacles in scaling up advertising campaigns effectively. - Concerns about maintaining ROI while expanding. - Uncertainty about reaching new target audiences and - demographics. - Challenges related to increased competition in new markets. | - Sustaining long-term engagement and loyalty from existing clients. - Dealing with changing industry trends and consumer preferences. - Ensuring client satisfaction, trust, and continued collaboration. - Addressing evolving client needs and expectations. | ||||||||||||||||
11 | Channels - Touchpoints | - Content (articles, blog posts, guest posts, videos, expert interviews, podcasts, and other TOFU materials). - Paid channels (search, banners, paid newsletters). - Communities (own threads on forums, social media: Facebook, VK, specialized communities, your own forum). - Event sponsorship. - JV partners/affiliates. - Recommendations from colleagues. | - Paid channels (search, banners, paid newsletters). - Communities (own threads on forums, social media: Facebook, VK, specialized communities, your own forum). - Event sponsorship. - JV partners/affiliates. - Recommendations from colleagues. - Additionally, you've listed communication tools: Jivosite Skype Telegram | - Content (newsletters, articles, blog posts, guest posts, videos, expert interviews, podcasts, and -other TOFU materials). - Communities (own threads on forums, social media: Facebook, VK, specialized communities, your own forum). - Recommendations from colleagues. - Communication tools: Jivosite Skype Telegram | - Jivosite - Skype - Telegram - Google Meet - Zoom | - Jivosite - Skype - Telegram - Google Meet - Zoom | - Jivosite - Skype - Telegram - Google Meet - Zoom | - Jivosite - Skype - Telegram - Google Meet - Zoom | - Jivosite - Skype - Telegram - Google Meet - Zoom | - Jivosite - Skype - Telegram - Google Meet - Zoom - Offline | ||||||||||||||||
12 | Devices for digital touchpints | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet | - Desktop - Mobile - Tablet - Offline | ||||||||||||||||
13 | At this stage, we need to... | - Establish an online presence. - Ensure that for typical queries made by the individual, we appear in search results. - Outperform competitors in all parameters that matter to the individual when making a choice. - Sell the push notification format. - Present ourselves as experts. - Provide compelling reasons why they should contact us. | - Convey the value proposition to the individual in advertisements. - Provide compelling reasons why they should contact us. - Address initial objections: in content, on the landing page. - Highlight the advantages of push notifications over other formats. - Sell the push notification format. - Ensure a positive user experience during the registration process. | - Address all objections. - Answer all questions. - Present ourselves as experts. - Set ourselves apart from competitors in the eyes of the individual. - Demonstrate the potential of push notifications in achieving the individual's specific goals. - Provide information in a convenient, understandable manner with concrete examples. | - Formulate an understanding of the benefits in a digitized form: how much they can earn. - Present an approximate roadmap for how the individual will achieve their goals with RichPush. - Gather information about offers, geographies, KPIs, and budgets. | - Ensure clarity about pricing, payment methods, and billing procedures. - Provide potential clients with detailed financial projections and expected ROI. - Offer case studies and success stories to demonstrate the potential for profit. - Assist users in understanding the payment process and its implications. - Address any concerns related to initial investments or financial risk. | - Deliver the AHA Moment - Offer user-friendly onboarding materials and tutorials. - Provide clear guidance on how to set up campaigns and optimize creatives. - Offer prompt and informative support through chat, email, or other channels. - Ensure that users have access to comprehensive resources on how RichPush works. - Address any challenges users face during the onboarding process. | - Continuously engage with clients to understand their evolving needs and goals. - Optimize and fine-tune existing campaigns to improve their performance. - Implement account management and support teams to provide ongoing assistance. - Conduct regular check-ins to ensure clients are satisfied and informed. - Collaborate with clients to identify opportunities for improvement. | - Assist clients in scaling up their advertising campaigns effectively. - Provide recommendations and strategies for expanding into new markets. - Offer data-driven insights and competitive analysis to refine targeting. - Explore opportunities for diversification and exploring new advertising channels. - Deliver resources and guidance to keep pace with industry changes. | - Implement loyalty programs and incentives to retain long-term clients. - Conduct surveys and collect feedback to better understand client - satisfaction. - Collaborate with clients to identify areas of further business collaboration. - Address clients' evolving needs by offering tailored solutions and services. - Showcase the value of long-term partnerships and continued collaboration. | ||||||||||||||||
14 | Our business goals | Increase recognition and interest | - Increase CTR - the number of clicks from advertisements and organic sources to RichPush landing page(s). - Increase CR - the creation of a confirmed account. | Increase the conversion rate into an active lead who continues to engage | Increase the conversion rate into leads with digitized problems | - Ensure smooth and efficient payment processes. - Offer transparent pricing and payment options. - Encourage users to make the initial payment for services. - Establish trust and confidence in financial transactions. | - Ensure clients effectively learn how to use the platform. - Assist clients in launching successful advertising campaigns. - Minimize onboarding friction for a positive user experience. - Educate clients about RichPush's capabilities and features. - Increase user engagement and satisfaction during onboarding. | - Maintain strong, long-term relationships with clients. - Enhance campaign performance and client satisfaction. - Provide continued support and assistance to clients. - Foster a sense of loyalty and trust in RichPush's services. - Identify opportunities for upselling and cross-selling. | - Support clients in expanding and scaling their advertising efforts. - Help clients discover new markets and advertising channels. - Increase the client's advertising reach and efficiency. - Position RichPush as an industry leader in advertising expertise. - Promote client success stories to attract more users. | - Retain and strengthen existing client relationships. - Collect feedback to improve and adapt services. - Offer value-added services and incentives for loyal clients. - Foster long-term partnerships and collaborations. - Encourage word-of-mouth referrals and advocacy from loyal clients. - These business goals are designed to guide RichPush's strategies and efforts at each stage of the customer journey, ensuring a positive and fruitful relationship with its clients. | ||||||||||||||||
15 | Our KPIs | The quantity of: - Views on articles, posts, and forums. - Ad impressions. - TOFU material downloads. - Subscriptions to newsletters. - Mentions of RichPush in any form. | 1.1 Ad CTR (Click-Through Rate). 1.2 Number of views on articles, posts, and forums. 1.3 Google ranking for key keywords. | CR into an active lead CR into MQL (Marketing Qualified Lead) | CR into leads with digitized problems (after communicating with sales) CR into SQL (Sales Qualified Lead) | - SALES CONVERSION into payment 1 - Successful completion of payment transactions. - Reduced payment process time and friction. - Increased user trust and confidence in payment security. | - User engagement during onboarding. - Percentage of clients who launch successful advertising campaigns. - Reduction in onboarding friction. - Client satisfaction with the onboarding experience. - Increase in the number of users effectively using RichPush's features. | - Client retention rate. - Client satisfaction and feedback. - Number of clients who continue to engage with RichPush. - Opportunities for upselling and cross-selling. - Client feedback implemented for service improvement. | - Increase in client's advertising reach and efficiency. - The number of clients expanding and scaling their advertising efforts. - Positioning RichPush as an industry leader. - Success stories and referrals from clients. - Attracting new users based on client success stories. | - Client retention rate. - Frequency and quality of collected feedback. - Value-added services and incentives provided to loyal clients. - Partnerships and collaborations formed with loyal clients. - Word-of-mouth referrals and advocacy generated by loyal clients. | ||||||||||||||||
16 | Tools for measuring KPI achievement. | Google Analytics for tracking blog traffic and referrals from external sources. Page views indicator on forums. | Google Analytics Cross-channel analytics | Cross-channel analytics | Sales filling out client cards with answers to questions. Daily monitoring. | - Payment gateway analytics for transaction data and payment success rates. - User experience feedback surveys. - Payment security and fraud detection tools for security-related KPIs. | - User engagement analytics within the RichPush platform. - Funnel analysis and user journey mapping tools. - User feedback surveys for onboarding experience assessment. - Usage analytics tools for monitoring feature adoption. - In-app tracking and user behavior analytics. | - Customer relationship management (CRM) software for tracking client interactions. - User feedback and satisfaction surveys. - Customer support ticketing systems. - Churn rate calculation tools. - User segmentation and cohort analysis tools. | - Advertising campaign analytics platforms for assessing reach and efficiency. - Marketing automation and analytics software. - Industry surveys and reports to assess market positioning. - Success story collection and analysis tools. - Referral program management and tracking software. | - CRM and email marketing software for retention efforts. - Client feedback management tools. - Customer loyalty programs and tracking tools. - Partner relationship management (PRM) software for collaboration with loyal clients. - Social listening and reputation management tools for tracking advocacy and referrals. | ||||||||||||||||
17 | Our activities | - Have a clear and detailed description of Persona Segment A - who we want to attract. - Create content that resonates with the thoughts, goals, and questions of Persona. - Regularly add content across all channels. - Set up advertising campaigns targeting the specific audience, directing them to our content. | - Set up advertising campaigns targeting the specific audience, leading them to RichPush. - Create content that resonates with the thoughts, goals, and questions of the individual. - Regularly add content across all channels. - Create a series of email campaigns and configure the send-outs. - Ensure that everything is working smoothly. | - Optimize the sales workflow for rapid lead engagement. - Automate the lead qualification process for sales. - Create checklists for handling objections. - Have clear answers to all questions about USPs and competitors. - Have case studies for each niche. - Continuously generate content on all key questions and objections. - Measure the effectiveness of each channel and take measures to improve the conversion rate at each stage. | - Create checklists for sales to: - Digitize the client's benefits/problems (gather information about offers, KPIs, budgets). - Provide a convincing and effective description of the client's roadmap, how we will help them achieve their goals. - Create content for those who have already done extensive research and are making decisions. - Target leads at this stage separately through paid channels. | - Ensure seamless payment options and payment gateway functionality. - Offer clear information on payment processes and security. - Provide user-friendly interfaces for payment. - Conduct user surveys to gather feedback on payment experiences. | - Enhance the onboarding process with an intuitive user experience. - Provide interactive guidance and tutorials for new users. - Offer in-app assistance through chat support or onboarding videos. - Monitor user adoption and engagement during onboarding. - Collect user feedback to improve the onboarding process. | - Implement a proactive customer relationship management (CRM) system. - Offer dedicated customer support to address issues and concerns. - Create personalized user experiences to foster loyalty. - Analyze user behavior and preferences for targeted recommendations. - Develop loyalty programs and retention campaigns. | - Launch targeted advertising campaigns to reach a broader audience. - Leverage referral programs to acquire new customers. - Collaborate with partners and affiliates for mutual growth. - Expand marketing efforts and reach new market segments. - Gather success stories and case studies to showcase achievements. | - Foster customer loyalty through ongoing communication. - Implement customer feedback management and address concerns. - Create and maintain customer loyalty programs. - Monitor and engage in reputation management. - Encourage customer advocacy and referrals. | ||||||||||||||||
18 | Responsible | - Marketing: - context manager - content manager - designer - layout designer | Marketing: - Context Manager - Content Manager - Designer - Layout Designer | Marketing: - Content Manager Sales: - Account Managers Product Development: - Product Managers | Sales: Account Managers Marketing: Content Manager Product Development: Product Managers Customer Support: Support Team | Finance: Payment Processing Team Customer Support: Support Team Development: | Customer Support: Onboarding Specialists Product Development: Product Training Team | Marketing: Customer Retention Team Customer Support: Customer Success Team Product Development: Product Improvement Team | Marketing: Growth Marketing Team Sales: Account Managers Business Development: Partnerships Team | Marketing: Customer Loyalty Team Customer Support: Customer Success Team | ||||||||||||||||
19 | Ideas and improvements: TECH | Needs: - Separate desktop and mobile - powerful end-to-end analytics - The right metrics and tools to measure the KPIs of each stage | - make the process of registration and familiarization with the WOW interface - measure everything and improve the CR of each step | - make a quality tutorial and FAQ | Make a profit calculation calculator | |||||||||||||||||||||
20 | Ideas and improvements: ORG | Need quality: - head of marketing - typesetter - designer - RU to ENG translator | ||||||||||||||||||||||||
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