Content Planning Sheet - Tee Seng Resources

	A	B	C	D	E	G	H	I	J
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2	Weekly Task: 3 content +1 video		https://miro.com/app/board/uXjVIwVWBJ0=/
3	Tee Seng Resources
4	Themes	No.	Content Idea	Idea Description	Reference/ Image	Reference link	PIC	Comments	Language for Copy
5	Introducing Tee Seng Resources	1	Pov: Found something in my bag	A pov of inside of the bag / pencil case, then show the logo, services and products		https://www.tiktok.com/@keansignatureofficial/video/7419507878563728645?is_from_webapp=1&sender_device=pc	Jordon
6	Introducing Tee Seng Resources	2	Map showing where Tee Seng Resources is located and how to get there	Make a reel of direction of where the store is located with in the campus and in the spozy mall		https://maps.app.goo.gl/dYjAac9EeybdBeGt9	Tyra	using capcut to create a reel
7		3	why we love stationery	highlighting why we love the stationery, showcasing the reasons in a design post, to attract customers and create interaction by asking why they love it too in a poll			safiya	done
8		4	Services	Shows services at tee seng resources.			Steph	Using Illustrator.
9		5	Map showing where Tee Seng Resources is located and how to get there (Post)	Using the given map on the righ as a reference we will recreate a map in our design language showing how to get to Tee Seng Resources from main entrance, U residence, Block C,D, and E.			Steph	Using Illustrator and Procreate.
10	What can you get at Tee Seng Resources	6	Product Photography shoot	Using a mirrorless camera good lighting we can create a professional photo dump to show a variety of products you can getat Tee Seng Resources. Thes photos can include graphics and designs to give them more personality and work wwith the design language of other posts better.			Steph	Using a cammera with good lighting, lightroom and procreate or illustrator.,
11		7	Story Telling Video, showing the convience of Tee Seng Resources.	Making a portrait format video to post as a reel and potentiallty on more platforms, this video will show a student in the design studio drawing out a template on a piece of board ready to cut it, they soon realise they dont have a boxcutter but after thinking realise Tee Seng Reesourcves is a few steps away, heads over to the shop buys a new box cutter pays with qr, heads back, continues cutout and at the end the cutout is revealed and it spells out "Tee Seng Resources".			Steph	Using a gimbal and editing the footage in premier pro. To add on prepare all the props ahaead of time
12		8	“Today’s Best-Selling Item”	Take a quick photo or video of the item that sold the most today. Place it on a clean desk or shelf in your shop. Add a simple caption like: “✨Today’s most popular item: [Product Name]! Everyone’s loving it for [short reason, e.g. ‘exam prep’ or ‘smooth writing’]. Have you tried it yet?”
13		9	what can you get with less than $ RM	highlighting the affordability of the store by making a series of "what can you get with less than 5 RM.. 10 RM..ect", showcasing the product without the price tag and just the fact that it's less than 5 RM for example (as this what the owner asked us to) we will show a description of the prodect a long side with a picture		https://vt.tiktok.com/ZShKKdAv5/	safiya	done
14		10	what can you get based on your major?	a post series based on the viewers majors showcasing different product that that specific student can use for example (engineering student will get this notebook with ruler, protractor, compass) and (busniss student can get an electeric pen and pin)			safiya	done
15	Memes / Trends	11	Cute video similiar the 'Japanese house tour' trend to show where's the shop	a video referencing the the 'Japanese house tour' trend to showcase the location of the shop, cute and simple.		https://www.tiktok.com/@88hachiya/video/7388833719710190865	Jordon
16		12	Mid semester promotions	Showcasing the different promotions that they with have for any student with limited edition of new merchandise and materials			Tyra	create a video showcasing all the different products for the promotion
17		13	This or That (story game)	a game in IG story to get more engagement, the game will be a comparison between products on which the viewer will prefer for example (This black notebook or that coloreful notebook)			safiya
18	Study Motivation	14	Study quotes with products shots	a static post of stationery behind a quote text in front. (could be funny or realatable genz)			Jordon
19	Study Motivation	15	Before and after desk setup	Messy to clean table setup, with stationery products as the heroes. Caption: “A tidy desk = a focused mind. Who else resets their desk every Sunday?”			Jordon
20			Stationery + Mental Health	Link your products with self-care tips for students. Caption: “Take 5 minutes to journal your stress out. This pen glides like your thoughts.”
21	Stationery product display / usage video	16	Showing the notebook essentials from tee seng resources	1.Enhance authenticity: reflect the real connection between the subject and life, and enhance credibility.2.Establish emotional connection: express your recognition and support for the brand.3.Attract audience interest: more attractive than simple pictures and texts, increase interactivity. 4.Reflect practicality and beauty: display stationery is not only beautiful, but also easy to use.			Gu YuQing	Use Procreate to draw
22		17	Online celebrity stationery test (evaluation from the perspectives of writing fluency, durability, etc.)	Provide objective information to help customers avoid blindly following trends. Select high-quality products to promote the healthy development of the stationery market, so that users can continue to find the stationery they like in the store. Their reasonable decisions enhance trust in the store.Professional testing demonstrates the store's in-depth understanding and rigor of stationery, shapes the image of an authoritative reviewer, and increases user attention and stickiness.			Gu YuQing	create a video to show
23		18	showing the stationery i got from tee seng resources	1.Enhance authenticity: reflect the real connection between the subject and life, and enhance credibility.2.Establish emotional connection: express your recognition and support for the brand.3.Attract audience interest: more attractive than simple pictures and texts, increase interactivity. 4.Reflect practicality and beauty: display stationery is not only beautiful, but also easy to use.			Gu YuQing	create a video to show
24		19	Some stationery items from tee seng resources that correspond to your personality	Diverse roles to attract a wider range of people			Gu YuQing	use illustrator
25		20	Limited theme stationery combinations (such as "retro stationery set" and "learning efficiency improvement set")and cross-category combinations (such as notebooks with stickers, tape, colored pens, etc.)	Accurately meet users' diverse needs and provide a convenient shopping experience; reduce users' selection costs, stimulate impulse consumption, and increase average order value and sales; demonstrate product selection expertise and unique aesthetics, strengthen brand characteristics, and enhance recognition and user loyalty.			Gu YuQing	take a picture ,write a introduction
26	Celebration/ Festivities	21	Exam Season	As student are studying for the exams they will need materials for the exams and prepare them self by displaying adds or posters on Campus			Tyra
27		22	First day of school	Providing student with materials to use for their first day with promotions			Tyra
28		23	Culture festival	This is where thier is new students for new intake and many cultures comes together create an around the world event thst can also to display new merchandise with promotional aspects			Tyra
29		24	Chinese New Year	This is a public holiday but can make a Chinese promotion for all student the say before the holiday where students are allowed to buy one and get one free product			Tyra
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