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Top 50 Voter SegmentsAudience SegmentsExplanation
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All Voters Nationwide_All_Voters_NW_2022All voters nationwide
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General Election 1/4+_1_out_of_4_Even_Year_General_Voters_NW_2022Voted in at least the last 1/4+ even year general elections (2020, 2018, 2016, 2014)
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General Election 2/4+_2_out_of_4_Even_Year_General_Voters_NW_2022Voted in at least the last 2/4+ even year general elections (2020, 2018, 2016, 2014)
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General Election 3/4+_3_out_of_4_Even_Year_General_Voters_NW_2022Voted in at least the last 3/4+ even year general elections (2020, 2018, 2016, 2014)
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General Election 4/4_4_out_of_4_Even_Year_General_Voters_NW_2022Voted in the last 4/4 even year general elections (2020, 2018, 2016, 2014)
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Primary Election 1/4+_1_out_of_4_Even_Year_Primary_Voters_NW_2022Voted in at least the last 1/4+ even year primary elections (2020, 2018, 2016, 2014)
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Primary Election 2/4+_2_out_of_4_Even_Year_Primary_Voters_NW_2022Voted in at least the last 2/4+ even year primary elections (2020, 2018, 2016, 2014)
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Primary Election 3/4+_3_out_of_4_Even_Year_Primary_Voters_NW_2022Voted in at least the last 3/4+ even year primary elections (2020, 2018, 2016, 2014)
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Primary Election 4/4_4_out_of_4_Even_Year_Primary_Voters_NW_2022Voted in the last 4/4 even year primary elections (2020, 2018, 2016, 2014)
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Voted in 2020 General Election_2020_ General_Voters_NW_2022Voted in at least the 2020 General Election
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Voted in Any 2021 Election_Voted_in_any_2021_Election_2022Voted in any election in 2021
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Republicans_Republicans_NW_2022Registered Republicans or modeled Republicans in those states where party ID isn't done by registration
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Democrats_Democrats_NW_2022Registered Democrats or modeled Democrats in those states where party ID isn't done by registration
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Non-Partisans_Non-Partisan_NW_2022Voters not registered with a party or likely indpendents in those states where party ID isn't done by registration
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Strong Partisan Republican_Strong_Repbulican_2022Likely strong Republicans based on the /HaystaqDNA models // Voter file// Modeled Republicans
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Strong Partisan Democrat _Strong_Democrat_2022Likely strong Democrats based on the /HaystaqDNA models // Voter file/ Modeled Democrats
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Soft Partisan Repubican_Soft_Republican_2022Likely soft Republicans based on the /HaystaqDNA models
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Soft Partisan Democrat _Soft_Democrat_2022Likely soft Democrats based on the /HaystaqDNA models
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Non-Partisan Moderate _Non-Partisan_Moderate_2022Likely Moderates based on the /HaystaqDNA models // flagged as Non-Partisan
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Gen Z Voters _GenZ_Voters_2022Voters born after 1996
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Millennial Voters_Millenial_Voters_2022Voters born between 1980 and 1995
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Gen X Voters _GenX_Voters_2022Voters born between 1965 and 1979
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Baby Boomer Voters_Baby_Boomer_Voters_2022Voters born between 1946 and 1964
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Silent/Greatest Generation Voters _Silent_Greatest_Gen_Voters_2022Voters born between 1928 and 1945
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European/Caucasian Voters_Caucasian_Voters_2022Voters that are coded as European/Caucasian using 's ethnic coding
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Non-White Voters_Non-White_Voters_2022All voters coded as Hispanic, Likely-African American, and East of South Asian
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Hispanic Voters_Hispanic_Voters_2022Voters that are coded as Hispanic using 's ethnic coding
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African American Voters_African_American_Voters_2022Voters that are coded as Likely African American using 's ethnic coding
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New Registrants Since General Election 2018_New_Registrants_Since_G18_2022Voters registereds since November 6, 2018
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New Registrants Since General Election 2020_New_Registrants_Since_G20_2022Voters registereds since November 4, 2020
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Likely G2021 Voters_Likely_General_2021_Voters_2022Likely General Election 2021 models based off of /HaystaqDNA's national modeling
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Ideology Liberal_Ideology_Liberal_2022Likely to have a liberal ideology based off of /HaystaqDNA's national modeling
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Ideology Conservative_Ideology_Conservative_2022Likely to a have conservative ideology based off of /HaystaqDNA's national modeling
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Ideology Moderate_Ideology_Moderate_2022Likely to have a moderate ideology based off of /HaystaqDNA's national modeling
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Likely to Vote Early _Likely_to_Vote_Early_2022Likely to vote early (by mail or in person) based off of /HaystaqDNA's national modeling
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LIkely to Vote By Mail_Likely_to_Vote_by_Mail_2022Likely to early vote by mail based off of /HaystaqDNA's national modelings
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Support Trump GOP Only_Republicans_Support_Trump_2022Republicans likely to support President Trump based off of /HaystaqDNA's national modeling
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Oppose Trump GOP Only_Republicans_Oppose_Trump_2022Republicans likely to oppose President Trump based off of /HaystaqDNA's national modeling
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Trump 2024 Support_Trump_2024_SupportersThose voters likely to support President Trump based off of /HaystaqDNA's national modeling
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Biden Approve_Biden_Approve_2022Those voters likely to support President Biden based off of /HaystaqDNA's national modeling
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Online Gaming Support_Online_Gaming_Support_2022Those voters likely to support increased online gaming based off of /HaystaqDNA's national modeling
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Online Gaming Oppose_Online_Gaming_Oppose_2022Those voters likely to oppose increased online gaming based off of /HaystaqDNA's national modeling
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Pro-Choice_Pro_Choice_2022Voters likely to oppose abortion restrictions based of /HaystaqDNA's national modeling
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Pro-Life_Pro_Life_2022Voters likely to favor abortion restrictions based of /HaystaqDNA's national modeling
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Likely to Get COVID Vaccine _Likely_to_Get_COVID_Vaccine_2022Voters likely to recieve the COVID Vaccine
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Unlikely to Get COVID Vaccine _Unlikely_to_Get_COVID_Vaccine_2022Voters who are unlikely to recieve the COVID Vaccine
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Likely to Believe CDC_Likely_to_Believe_CDC_2022Voters who are likely to believe messaging from the Center for Disease Contrrol (CDC)
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NotLikely to Believe CDC_Not_Likely_to_Believe_CDC_2022Voters who are not likely to believe messaging from the Center for Disease Contrrol (CDC)
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Conservative Donors_Conservative_Donors_2022Donors to conservative organizations anytime in the past 4 years
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Liberal Donors_Liberal_Donors_2022Donors to liberal organizations anytime in the past 4 years
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