| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | AD | AE | AF | AG | AH | AI | AJ | AK | AL | AM | AN | AO | AP | AQ | AR | AS | AT | AU | AV | AW | AX | AY | AZ | BA | BB | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Deltapoll Survey Results | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
2 | Prepared by Deltapoll for Campaign Collective | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
3 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
4 | Sample Size: 3,269 Adults in the United Kingdom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
5 | Fieldwork: 20th to 31st March 2026 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
6 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
7 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
8 | Total | Gender | Age | Generation | Ethnicity | Sexual Orientation | Sexual Orientation and Gender | Region | Annual Household Income | Burn Risk | Sunscreen Use in the UK | Sunscreen Use Abroad | Q3 - If you had to say, which of the following statements would best describe the kind of skin that you have? | Sexual Orientation and Gender (Wide) | |||||||||||||||||||||||||||||||||||||||||
9 | Male | Female | 18 to 24 | 25 to 34 | 35 to 54 | 55 to 64 | 65+ | Generation Z | Millennials | Generation X | Baby Boomers | White | Black | Asian | Mixed Race | Other | Heterosexual | Non-Heterosexual | Heterosexual Man | Heterosexual Woman | Non-Heterosexual Man | Non-Heterosexual Woman | London | Rest of South | Midlands | North | Wales | Scotland | Northern Ireland | Under £14k | £14k to £21k | £21k to £34k | £34k to £48k | More than £48k | Sometimes burns | Rarely or never burns | Never or rarely | Sometimes | Never or rarely | Sometimes | Burns and never tans | Usually burns and tans minimally | Sometimes has mild burns, but tans evenly | Rarely burns and always tans well | Very rarely burns and tans very easily | Never burns | Heterosexual Man | Heterosexual Woman | Homosexual Man | Homosexual Woman | Bisexual or Other Man | Bisexual or Other Woman | |||
10 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | AD | AE | AF | AG | AH | AI | AJ | AL | AM | AP | AQ | AR | AS | AT | AU | AV | AW | AX | AY | AZ | BA | BB | BC | |||
11 | All Adults in the United Kingdom | 3269 | 1581 | 1681 | 366 | 523 | 1150 | 485 | 745 | 629 | 886 | 879 | 845 | 2663 | 255 | 203 | 106 | 35 | 2928 | 293 | 1434 | 1494 | 126 | 159 | 426 | 1028 | 524 | 764 | 158 | 274 | 94 | 449 | 390 | 716 | 569 | 953 | 2024 | 1093 | 176 | 1884 | 59 | 2658 | 403 | 776 | 845 | 568 | 309 | 215 | 1434 | 1494 | 65 | 55 | 62 | 104 | |
12 | Unweighted Sample | 3269 | 1469 | 1793 | 322 | 533 | 1276 | 561 | 577 | 588 | 963 | 992 | 701 | 2858 | 173 | 136 | 67 | 27 | 2929 | 295 | 1335 | 1594 | 118 | 170 | 265 | 657 | 307 | 472 | 504 | 1005 | 59 | 432 | 356 | 719 | 592 | 967 | 2137 | 997 | 176 | 1901 | 48 | 2743 | 449 | 811 | 877 | 552 | 281 | 164 | 1335 | 1594 | 61 | 60 | 57 | 110 | |
13 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
14 | Q3. Q3 - If you had to say, which of the following statements would best describe the kind of skin that you have? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
15 | I have the kind of skin that always burns and never tans | 12% | 11% | 14% | 15% | 18% | 14% | 9% | 6% | 16% | 17% | 11% | 6% | 14% | 5% | 11% | 2% | 14% | 12% | 17% | 10% | 14% | 15% | 17% | 9% | 10% | 17% | 12% | 16% | 14% | 18% | 13% | 13% | 11% | 13% | 13% | 20% | 0% | 12% | 13% | 21% | 13% | 100% | 0% | 0% | 0% | 0% | 0% | 10% | 14% | 12% | 15% | 19% | 17% | |
16 | I have the kind of skin that usually burns and tans minimally | 24% | 21% | 26% | 23% | 22% | 22% | 27% | 26% | 24% | 20% | 25% | 26% | 27% | 6% | 11% | 10% | 5% | 23% | 25% | 20% | 27% | 25% | 26% | 20% | 26% | 18% | 26% | 23% | 25% | 21% | 19% | 22% | 22% | 30% | 24% | 38% | 0% | 31% | 27% | 16% | 26% | 0% | 100% | 0% | 0% | 0% | 0% | 20% | 27% | 19% | 21% | 32% | 29% | |
17 | I have the kind of skin that sometimes has mild burns, but tans evenly | 26% | 28% | 24% | 23% | 19% | 26% | 27% | 32% | 20% | 21% | 30% | 31% | 29% | 9% | 9% | 17% | 24% | 26% | 28% | 28% | 24% | 26% | 30% | 16% | 31% | 25% | 25% | 28% | 27% | 22% | 21% | 24% | 28% | 25% | 28% | 42% | 0% | 25% | 30% | 20% | 28% | 0% | 0% | 100% | 0% | 0% | 0% | 28% | 24% | 39% | 27% | 13% | 31% | |
18 | I have the kind of skin that rarely burns and always tans well | 17% | 19% | 16% | 17% | 14% | 17% | 17% | 20% | 14% | 18% | 17% | 19% | 17% | 16% | 18% | 27% | 33% | 17% | 15% | 19% | 16% | 16% | 15% | 14% | 17% | 18% | 18% | 17% | 17% | 24% | 18% | 19% | 20% | 16% | 16% | 0% | 52% | 15% | 17% | 21% | 18% | 0% | 0% | 0% | 100% | 0% | 0% | 19% | 16% | 12% | 21% | 21% | 12% | |
19 | I have the kind of skin that very rarely burns and tans very easily | 9% | 10% | 9% | 7% | 11% | 9% | 9% | 10% | 9% | 10% | 9% | 10% | 7% | 18% | 22% | 25% | 7% | 10% | 5% | 10% | 10% | 8% | 3% | 15% | 8% | 12% | 8% | 7% | 9% | 10% | 10% | 13% | 8% | 10% | 10% | 0% | 28% | 8% | 8% | 5% | 9% | 0% | 0% | 0% | 0% | 100% | 0% | 10% | 10% | 8% | 3% | 7% | 3% | |
20 | I have the kind of skin that never burns | 7% | 7% | 6% | 11% | 8% | 7% | 6% | 3% | 10% | 8% | 6% | 2% | 2% | 39% | 21% | 10% | 7% | 7% | 5% | 8% | 6% | 6% | 4% | 17% | 4% | 6% | 7% | 5% | 4% | 2% | 10% | 3% | 6% | 5% | 7% | 0% | 20% | 6% | 4% | 8% | 4% | 0% | 0% | 0% | 0% | 0% | 100% | 8% | 6% | 6% | 3% | 6% | 5% | |
21 | Don't know | 5% | 5% | 4% | 5% | 8% | 5% | 3% | 3% | 7% | 6% | 3% | 4% | 4% | 8% | 9% | 9% | 9% | 5% | 4% | 5% | 4% | 3% | 5% | 8% | 4% | 5% | 4% | 4% | 3% | 4% | 9% | 6% | 5% | 1% | 2% | 0% | 0% | 2% | 2% | 9% | 2% | 0% | 0% | 0% | 0% | 0% | 0% | 5% | 4% | 3% | 10% | 3% | 3% | |
22 | Sometimes burns | 62% | 59% | 64% | 61% | 59% | 62% | 64% | 63% | 59% | 59% | 66% | 64% | 70% | 20% | 31% | 30% | 44% | 61% | 70% | 58% | 64% | 67% | 72% | 45% | 67% | 60% | 63% | 67% | 66% | 61% | 53% | 59% | 61% | 68% | 65% | 100% | 0% | 68% | 69% | 57% | 66% | 100% | 100% | 100% | 0% | 0% | 0% | 58% | 64% | 70% | 63% | 63% | 77% | |
23 | Rarely or never burns | 33% | 36% | 31% | 34% | 33% | 34% | 33% | 33% | 34% | 36% | 32% | 32% | 26% | 73% | 60% | 61% | 48% | 34% | 25% | 36% | 32% | 30% | 22% | 47% | 29% | 36% | 33% | 29% | 30% | 35% | 38% | 34% | 34% | 31% | 33% | 0% | 100% | 30% | 28% | 34% | 31% | 0% | 0% | 0% | 100% | 100% | 100% | 36% | 32% | 26% | 27% | 34% | 20% | |
24 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
25 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
26 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
27 | Q4. Q4 - Have you heard of the UV index? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
28 | No | 25% | 22% | 28% | 23% | 27% | 29% | 23% | 19% | 26% | 31% | 23% | 20% | 23% | 36% | 30% | 19% | 54% | 26% | 20% | 22% | 28% | 14% | 26% | 32% | 24% | 27% | 22% | 22% | 22% | 33% | 35% | 32% | 30% | 19% | 16% | 22% | 28% | 25% | 21% | 42% | 22% | 32% | 21% | 18% | 26% | 24% | 37% | 22% | 28% | 13% | 27% | 14% | 25% | |
29 | Yes – but I do not know what it is | 30% | 30% | 31% | 33% | 37% | 28% | 27% | 31% | 34% | 31% | 29% | 28% | 30% | 33% | 33% | 33% | 26% | 31% | 31% | 29% | 32% | 37% | 27% | 29% | 29% | 30% | 32% | 34% | 32% | 29% | 30% | 31% | 30% | 33% | 30% | 31% | 30% | 37% | 28% | 36% | 30% | 31% | 33% | 30% | 29% | 32% | 31% | 29% | 32% | 28% | 38% | 46% | 21% | |
30 | Yes – and I do know what it is | 43% | 47% | 38% | 41% | 33% | 41% | 49% | 49% | 38% | 35% | 47% | 50% | 45% | 30% | 31% | 43% | 20% | 42% | 48% | 47% | 38% | 49% | 45% | 35% | 45% | 41% | 44% | 42% | 44% | 38% | 31% | 34% | 39% | 46% | 53% | 46% | 41% | 37% | 50% | 17% | 47% | 37% | 45% | 51% | 44% | 43% | 30% | 47% | 38% | 58% | 35% | 40% | 50% | |
31 | Don't know | 2% | 2% | 2% | 3% | 3% | 2% | 1% | 2% | 3% | 3% | 1% | 2% | 2% | 2% | 5% | 5% | 1% | 2% | 2% | 2% | 2% | 0% | 3% | 3% | 1% | 2% | 3% | 1% | 2% | 0% | 4% | 2% | 1% | 2% | 1% | 1% | 1% | 1% | 1% | 5% | 1% | 1% | 2% | 1% | 1% | 2% | 2% | 2% | 2% | 0% | 0% | 0% | 4% | |
32 | Yes | 73% | 77% | 70% | 74% | 70% | 69% | 76% | 79% | 71% | 66% | 76% | 78% | 75% | 63% | 64% | 76% | 45% | 73% | 79% | 76% | 70% | 86% | 72% | 65% | 75% | 71% | 76% | 77% | 76% | 67% | 61% | 66% | 69% | 79% | 83% | 77% | 71% | 74% | 78% | 53% | 76% | 67% | 78% | 81% | 73% | 75% | 61% | 76% | 70% | 87% | 72% | 86% | 71% | |
33 | No or don't know | 27% | 23% | 30% | 26% | 30% | 31% | 24% | 21% | 29% | 34% | 24% | 22% | 25% | 37% | 36% | 24% | 55% | 27% | 21% | 24% | 30% | 14% | 28% | 35% | 25% | 29% | 24% | 23% | 24% | 33% | 39% | 34% | 31% | 21% | 17% | 23% | 29% | 26% | 22% | 47% | 24% | 33% | 22% | 19% | 27% | 25% | 39% | 24% | 30% | 13% | 28% | 14% | 29% | |
34 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
35 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
36 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
37 | Q5a. Q5a - At what level on the UV Index do you think people need to be wearing sunscreen? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
38 | Don't know | 31% | 30% | 33% | 23% | 29% | 31% | 32% | 37% | 27% | 32% | 29% | 35% | 30% | 40% | 32% | 34% | 30% | 32% | 26% | 30% | 33% | 31% | 23% | 33% | 33% | 29% | 29% | 29% | 30% | 36% | 38% | 36% | 32% | 28% | 26% | 30% | 29% | 32% | 25% | 21% | 28% | 28% | 33% | 27% | 30% | 28% | 29% | 30% | 33% | 30% | 27% | 31% | 21% | |
39 | 0 | 2% | 1% | 3% | 3% | 1% | 2% | 1% | 2% | 2% | 3% | 2% | 2% | 2% | 2% | 1% | 9% | 5% | 2% | 2% | 1% | 2% | 0% | 4% | 2% | 2% | 2% | 2% | 3% | 3% | 0% | 4% | 1% | 1% | 3% | 2% | 2% | 2% | 3% | 2% | 3% | 2% | 1% | 2% | 2% | 1% | 1% | 3% | 1% | 2% | 0% | 1% | 0% | 5% | |
40 | 1 | 8% | 6% | 9% | 3% | 6% | 7% | 11% | 9% | 4% | 7% | 8% | 10% | 9% | 5% | 5% | 1% | 0% | 8% | 7% | 6% | 9% | 6% | 8% | 5% | 8% | 7% | 8% | 9% | 8% | 12% | 5% | 6% | 7% | 10% | 9% | 9% | 6% | 10% | 10% | 9% | 8% | 7% | 10% | 9% | 6% | 8% | 6% | 6% | 9% | 6% | 5% | 5% | 10% | |
41 | 2 | 6% | 6% | 7% | 11% | 6% | 6% | 5% | 6% | 10% | 6% | 6% | 5% | 7% | 7% | 5% | 3% | 2% | 7% | 5% | 6% | 7% | 3% | 7% | 7% | 6% | 7% | 6% | 7% | 5% | 8% | 6% | 5% | 6% | 6% | 8% | 7% | 6% | 6% | 8% | 8% | 7% | 4% | 7% | 8% | 8% | 7% | 3% | 6% | 7% | 2% | 4% | 4% | 9% | |
42 | 3 | 10% | 11% | 9% | 10% | 10% | 10% | 8% | 11% | 10% | 9% | 10% | 11% | 10% | 8% | 4% | 16% | 0% | 10% | 12% | 11% | 8% | 13% | 10% | 8% | 9% | 10% | 10% | 11% | 13% | 6% | 6% | 10% | 11% | 10% | 11% | 10% | 10% | 11% | 10% | 6% | 10% | 13% | 7% | 12% | 9% | 10% | 13% | 11% | 8% | 18% | 8% | 9% | 12% | |
43 | 4 | 9% | 9% | 8% | 18% | 8% | 6% | 9% | 8% | 14% | 6% | 7% | 9% | 9% | 7% | 10% | 4% | 5% | 8% | 11% | 9% | 7% | 8% | 14% | 6% | 9% | 11% | 9% | 7% | 8% | 6% | 7% | 5% | 10% | 9% | 9% | 9% | 9% | 11% | 9% | 6% | 9% | 9% | 8% | 10% | 9% | 9% | 9% | 9% | 7% | 5% | 17% | 12% | 12% | |
44 | 5 | 10% | 12% | 9% | 11% | 11% | 11% | 10% | 10% | 11% | 11% | 10% | 10% | 11% | 9% | 8% | 11% | 1% | 10% | 12% | 11% | 9% | 16% | 8% | 11% | 10% | 10% | 10% | 12% | 11% | 13% | 11% | 11% | 10% | 10% | 12% | 11% | 10% | 11% | 10% | 12% | 11% | 12% | 11% | 9% | 8% | 14% | 11% | 11% | 9% | 11% | 8% | 21% | 8% | |
45 | 6 | 5% | 6% | 4% | 5% | 6% | 6% | 4% | 3% | 5% | 6% | 6% | 3% | 5% | 10% | 5% | 3% | 12% | 5% | 6% | 6% | 4% | 6% | 6% | 6% | 6% | 4% | 5% | 5% | 4% | 6% | 4% | 6% | 4% | 5% | 7% | 5% | 5% | 5% | 5% | 9% | 5% | 3% | 6% | 6% | 6% | 4% | 5% | 6% | 4% | 7% | 9% | 6% | 4% | |
46 | 7 | 3% | 5% | 2% | 7% | 6% | 2% | 3% | 1% | 7% | 4% | 2% | 1% | 3% | 4% | 7% | 7% | 7% | 3% | 3% | 5% | 2% | 5% | 2% | 5% | 2% | 4% | 3% | 2% | 2% | 2% | 3% | 2% | 3% | 4% | 3% | 3% | 4% | 2% | 3% | 11% | 3% | 3% | 3% | 2% | 5% | 2% | 6% | 5% | 2% | 5% | 3% | 6% | 1% | |
47 | 8 | 3% | 3% | 3% | 4% | 4% | 4% | 3% | 1% | 5% | 4% | 3% | 2% | 3% | 4% | 4% | 4% | 5% | 3% | 3% | 3% | 3% | 3% | 3% | 6% | 3% | 2% | 3% | 3% | 3% | 0% | 3% | 4% | 3% | 2% | 4% | 3% | 3% | 2% | 3% | 3% | 3% | 4% | 3% | 3% | 3% | 3% | 2% | 3% | 3% | 5% | 3% | 1% | 2% | |
48 | 9 | 1% | 1% | 2% | 2% | 1% | 2% | 1% | 0% | 2% | 2% | 2% | 1% | 1% | 2% | 1% | 2% | 6% | 2% | 0% | 1% | 2% | 0% | 1% | 3% | 1% | 2% | 1% | 1% | 1% | 0% | 2% | 1% | 1% | 2% | 2% | 1% | 2% | 0% | 2% | 2% | 1% | 3% | 1% | 1% | 2% | 0% | 4% | 1% | 2% | 0% | 0% | 0% | 1% | |
49 | 10 | 4% | 4% | 5% | 0% | 3% | 5% | 6% | 5% | 1% | 5% | 6% | 5% | 5% | 1% | 6% | 3% | 6% | 4% | 5% | 4% | 5% | 3% | 5% | 2% | 4% | 5% | 6% | 4% | 6% | 1% | 3% | 5% | 6% | 5% | 3% | 4% | 6% | 3% | 5% | 7% | 5% | 6% | 3% | 3% | 6% | 8% | 3% | 4% | 5% | 3% | 8% | 3% | 3% | |
50 | 11 | 1% | 1% | 1% | 1% | 1% | 1% | 0% | 0% | 1% | 1% | 1% | 0% | 0% | 0% | 2% | 2% | 0% | 0% | 1% | 0% | 1% | 1% | 1% | 1% | 1% | 0% | 1% | 1% | 0% | 0% | 0% | 1% | 1% | 0% | 0% | 1% | 1% | 0% | 1% | 0% | 1% | 1% | 1% | 0% | 0% | 1% | 1% | 0% | 1% | 2% | 0% | 0% | 2% | |
51 | 12 | 6% | 5% | 8% | 2% | 6% | 6% | 8% | 8% | 3% | 6% | 8% | 7% | 7% | 2% | 9% | 2% | 19% | 6% | 6% | 5% | 8% | 3% | 9% | 6% | 7% | 7% | 6% | 5% | 5% | 9% | 8% | 7% | 6% | 6% | 6% | 7% | 6% | 5% | 7% | 3% | 7% | 7% | 5% | 8% | 7% | 6% | 5% | 5% | 8% | 5% | 6% | 1% | 10% | |
52 | Overestimated | 43% | 45% | 41% | 50% | 48% | 43% | 43% | 36% | 47% | 44% | 45% | 37% | 43% | 39% | 53% | 38% | 62% | 42% | 48% | 45% | 40% | 47% | 47% | 44% | 42% | 45% | 44% | 41% | 41% | 38% | 41% | 43% | 44% | 43% | 45% | 43% | 46% | 39% | 45% | 53% | 45% | 47% | 41% | 43% | 46% | 46% | 46% | 45% | 40% | 43% | 54% | 50% | 44% | |
53 | Underestimated | 16% | 14% | 18% | 17% | 13% | 16% | 17% | 16% | 16% | 15% | 16% | 17% | 17% | 13% | 11% | 12% | 8% | 16% | 14% | 14% | 18% | 9% | 19% | 14% | 15% | 16% | 17% | 18% | 17% | 20% | 15% | 11% | 14% | 19% | 19% | 17% | 15% | 19% | 20% | 20% | 17% | 12% | 19% | 18% | 15% | 16% | 12% | 14% | 18% | 8% | 10% | 10% | 24% | |
54 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
55 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
56 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
57 | Q5b. Q5b - At what UV Index band do you think people need to wear sunscreen? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
58 | Don't know | 17% | 16% | 17% | 15% | 18% | 17% | 17% | 15% | 17% | 19% | 16% | 14% | 15% | 29% | 15% | 25% | 28% | 16% | 16% | 16% | 17% | 17% | 16% | 23% | 15% | 17% | 16% | 14% | 13% | 17% | 25% | 19% | 16% | 13% | 12% | 14% | 17% | 18% | 11% | 23% | 13% | 18% | 14% | 13% | 16% | 18% | 18% | 16% | 17% | 20% | 21% | 13% | 14% | |
59 | Low | 25% | 22% | 27% | 20% | 19% | 24% | 26% | 31% | 20% | 19% | 27% | 32% | 28% | 10% | 11% | 21% | 7% | 25% | 26% | 22% | 27% | 25% | 27% | 16% | 27% | 21% | 26% | 27% | 27% | 33% | 15% | 19% | 25% | 29% | 30% | 28% | 20% | 30% | 30% | 25% | 27% | 25% | 28% | 29% | 23% | 19% | 12% | 22% | 27% | 21% | 18% | 28% | 32% | |
60 | Moderate | 39% | 45% | 34% | 52% | 42% | 39% | 35% | 36% | 47% | 40% | 37% | 35% | 39% | 37% | 47% | 45% | 32% | 39% | 40% | 45% | 34% | 43% | 38% | 40% | 38% | 40% | 42% | 36% | 41% | 37% | 35% | 39% | 42% | 40% | 40% | 40% | 41% | 41% | 39% | 35% | 41% | 37% | 41% | 40% | 42% | 39% | 39% | 45% | 34% | 39% | 43% | 47% | 35% | |
61 | High | 16% | 15% | 17% | 12% | 18% | 16% | 20% | 15% | 14% | 17% | 17% | 16% | 16% | 20% | 21% | 10% | 17% | 16% | 15% | 15% | 17% | 15% | 15% | 18% | 17% | 17% | 13% | 20% | 17% | 11% | 20% | 21% | 15% | 15% | 15% | 16% | 18% | 12% | 16% | 9% | 16% | 18% | 15% | 16% | 16% | 18% | 24% | 15% | 17% | 17% | 14% | 12% | 16% | |
62 | Extreme | 3% | 2% | 5% | 1% | 3% | 4% | 3% | 3% | 1% | 4% | 4% | 3% | 3% | 4% | 6% | 0% | 16% | 3% | 2% | 1% | 5% | 1% | 3% | 3% | 3% | 5% | 3% | 2% | 2% | 1% | 5% | 2% | 2% | 3% | 3% | 2% | 4% | 0% | 4% | 8% | 3% | 4% | 2% | 2% | 3% | 5% | 7% | 1% | 5% | 2% | 4% | 0% | 3% | |
63 | Overestimated | 19% | 17% | 22% | 13% | 20% | 20% | 22% | 18% | 15% | 21% | 21% | 19% | 19% | 24% | 27% | 10% | 32% | 19% | 17% | 17% | 22% | 16% | 19% | 21% | 20% | 21% | 16% | 22% | 19% | 12% | 25% | 23% | 17% | 18% | 18% | 18% | 22% | 12% | 20% | 17% | 19% | 21% | 17% | 18% | 19% | 23% | 31% | 17% | 22% | 19% | 18% | 13% | 19% | |
64 | Underestimated | 25% | 22% | 27% | 20% | 19% | 24% | 26% | 31% | 20% | 19% | 27% | 32% | 28% | 10% | 11% | 21% | 7% | 25% | 26% | 22% | 27% | 25% | 27% | 16% | 27% | 21% | 26% | 27% | 27% | 33% | 15% | 19% | 25% | 29% | 30% | 28% | 20% | 30% | 30% | 25% | 27% | 25% | 28% | 29% | 23% | 19% | 12% | 22% | 27% | 21% | 18% | 28% | 32% | |
65 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
66 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
67 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
68 | Q6. Q6 - When you are in the United Kingdom, do you ever wear sunscreen from May to September? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
69 | No | 35% | 41% | 29% | 31% | 34% | 37% | 38% | 32% | 33% | 37% | 36% | 33% | 33% | 51% | 36% | 53% | 26% | 35% | 32% | 41% | 29% | 32% | 33% | 41% | 33% | 33% | 37% | 31% | 36% | 25% | 45% | 38% | 37% | 27% | 33% | 28% | 45% | 0% | 0% | 50% | 26% | 33% | 25% | 27% | 39% | 48% | 56% | 41% | 29% | 35% | 41% | 28% | 28% | |
70 | Yes | 63% | 58% | 69% | 65% | 64% | 61% | 62% | 67% | 64% | 60% | 63% | 66% | 66% | 49% | 62% | 45% | 67% | 63% | 67% | 57% | 69% | 68% | 66% | 57% | 66% | 64% | 61% | 68% | 62% | 75% | 54% | 58% | 62% | 71% | 66% | 71% | 54% | 100% | 100% | 47% | 73% | 65% | 73% | 72% | 61% | 52% | 40% | 57% | 69% | 65% | 59% | 72% | 70% | |
71 | Don't know | 2% | 1% | 2% | 4% | 1% | 2% | 0% | 1% | 3% | 2% | 1% | 1% | 2% | 1% | 2% | 2% | 7% | 2% | 1% | 2% | 2% | 0% | 1% | 2% | 1% | 2% | 2% | 2% | 2% | 0% | 1% | 3% | 1% | 2% | 1% | 2% | 1% | 0% | 0% | 3% | 1% | 2% | 2% | 1% | 0% | 1% | 4% | 2% | 2% | 0% | 0% | 0% | 2% | |
72 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
73 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
74 | All Respondents Who Ever Wear Sunscreen in the UK from May to September | 2072 | 913 | 1155 | 238 | 337 | 699 | 299 | 500 | 403 | 535 | 556 | 556 | 1749 | 124 | 126 | 48 | 23 | 1845 | 196 | 817 | 1028 | 86 | 105 | 244 | 679 | 336 | 464 | 107 | 171 | 71 | 244 | 227 | 442 | 406 | 634 | 1435 | 590 | 176 | 1884 | 28 | 1931 | 261 | 568 | 607 | 345 | 159 | 86 | 817 | 1028 | 42 | 32 | 44 | 73 | |
75 | Unweighted Sample | 2094 | 860 | 1229 | 206 | 345 | 812 | 353 | 378 | 378 | 606 | 641 | 451 | 1866 | 89 | 86 | 33 | 18 | 1865 | 201 | 773 | 1092 | 80 | 116 | 154 | 435 | 196 | 288 | 341 | 636 | 44 | 234 | 213 | 449 | 409 | 659 | 1499 | 552 | 176 | 1901 | 26 | 1966 | 289 | 591 | 619 | 332 | 144 | 76 | 773 | 1092 | 40 | 39 | 40 | 77 | |
76 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
77 | Q7. Q7 - When you are in the United Kingdom, generally how often do you wear sunscreen from May to September? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
78 | Rarely | 9% | 10% | 7% | 11% | 9% | 8% | 6% | 10% | 11% | 10% | 4% | 10% | 8% | 13% | 4% | 11% | 8% | 9% | 6% | 11% | 7% | 4% | 7% | 7% | 8% | 7% | 10% | 8% | 9% | 14% | 12% | 6% | 9% | 7% | 9% | 8% | 9% | 100% | 0% | 30% | 8% | 8% | 10% | 7% | 8% | 9% | 13% | 11% | 7% | 5% | 12% | 3% | 5% | |
79 | Some days | 53% | 62% | 45% | 40% | 45% | 50% | 64% | 60% | 41% | 46% | 60% | 60% | 55% | 45% | 41% | 20% | 36% | 53% | 52% | 62% | 45% | 63% | 43% | 41% | 55% | 53% | 54% | 55% | 55% | 55% | 47% | 59% | 54% | 49% | 52% | 54% | 50% | 0% | 58% | 50% | 52% | 46% | 54% | 58% | 53% | 49% | 39% | 62% | 45% | 60% | 55% | 65% | 38% | |
80 | Most days | 27% | 22% | 31% | 34% | 31% | 29% | 22% | 21% | 33% | 30% | 26% | 21% | 27% | 22% | 23% | 51% | 24% | 27% | 30% | 22% | 31% | 25% | 34% | 34% | 26% | 28% | 25% | 27% | 25% | 24% | 30% | 27% | 24% | 29% | 27% | 27% | 27% | 0% | 30% | 14% | 28% | 30% | 25% | 27% | 27% | 29% | 24% | 22% | 31% | 29% | 26% | 22% | 37% | |
81 | Every day | 11% | 5% | 16% | 14% | 14% | 12% | 9% | 9% | 14% | 14% | 10% | 9% | 9% | 20% | 32% | 18% | 32% | 11% | 12% | 5% | 16% | 8% | 16% | 17% | 11% | 12% | 11% | 9% | 10% | 7% | 11% | 8% | 11% | 14% | 12% | 10% | 14% | 0% | 13% | 7% | 12% | 16% | 11% | 7% | 11% | 13% | 25% | 5% | 16% | 7% | 6% | 10% | 20% | |
82 | Prefer not to say | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 1% | 0% | 0% | 0% | 0% | 1% | 0% | 0% | 0% | 1% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 1% | 0% | 0% | |
83 | Don't know | 0% | 0% | 1% | 1% | 0% | 1% | 0% | 0% | 1% | 1% | 0% | 0% | 1% | 0% | 0% | 0% | 0% | 1% | 0% | 1% | 1% | 0% | 0% | 1% | 0% | 1% | 0% | 1% | 1% | 0% | 0% | 0% | 1% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 1% | 0% | 0% | 1% | 0% | 0% | 1% | 1% | 0% | 0% | 0% | 0% | |
84 | Never or rarely | 9% | 10% | 7% | 11% | 9% | 8% | 6% | 10% | 11% | 10% | 4% | 10% | 8% | 13% | 4% | 11% | 8% | 9% | 6% | 11% | 7% | 4% | 7% | 7% | 8% | 7% | 10% | 8% | 9% | 14% | 12% | 6% | 9% | 7% | 9% | 8% | 9% | 100% | 0% | 30% | 8% | 8% | 10% | 7% | 8% | 9% | 13% | 11% | 7% | 5% | 12% | 3% | 5% | |
85 | Sometimes | 91% | 89% | 92% | 88% | 90% | 91% | 94% | 90% | 88% | 89% | 95% | 90% | 91% | 87% | 96% | 89% | 92% | 91% | 94% | 88% | 92% | 96% | 93% | 92% | 92% | 92% | 89% | 90% | 90% | 86% | 88% | 93% | 90% | 93% | 91% | 91% | 91% | 0% | 100% | 70% | 92% | 91% | 90% | 92% | 91% | 91% | 87% | 88% | 92% | 95% | 88% | 97% | 95% | |
86 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
87 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
88 | All Respondents Who Never or Rarely Wear Sunscreen in the UK from May to September | 1319 | 740 | 576 | 140 | 211 | 482 | 200 | 286 | 251 | 384 | 340 | 335 | 1020 | 144 | 78 | 62 | 11 | 1194 | 105 | 684 | 510 | 44 | 59 | 190 | 393 | 199 | 332 | 57 | 114 | 33 | 229 | 164 | 309 | 182 | 367 | 676 | 543 | 176 | 0 | 37 | 848 | 154 | 248 | 275 | 249 | 162 | 132 | 684 | 510 | 25 | 26 | 19 | 33 | |
89 | Unweighted Sample | 1297 | 673 | 621 | 129 | 206 | 511 | 223 | 228 | 235 | 391 | 378 | 284 | 1101 | 95 | 51 | 37 | 9 | 1178 | 102 | 619 | 559 | 44 | 55 | 116 | 249 | 117 | 203 | 181 | 409 | 22 | 217 | 151 | 304 | 205 | 351 | 728 | 487 | 176 | 0 | 26 | 902 | 174 | 262 | 292 | 243 | 151 | 93 | 619 | 559 | 24 | 23 | 20 | 32 | |
90 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
91 | rank_Q8. You said that you do not regularly wear sunscreen when in the UK. Which of the following, if any, are reasons for why you do not regularly wear sunscreen? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
92 | The sun is not strong enough for me to burn | 19% | 20% | 18% | 26% | 20% | 19% | 20% | 14% | 22% | 19% | 20% | 16% | 19% | 22% | 28% | 11% | 0% | 20% | 14% | 20% | 19% | 20% | 9% | 15% | 17% | 22% | 18% | 21% | 26% | 36% | 10% | 12% | 15% | 23% | 29% | 18% | 22% | 22% | . | 18% | 23% | 11% | 20% | 20% | 22% | 24% | 18% | 20% | 19% | 19% | 13% | 20% | 6% | |
93 | I cannot be bothered to apply sunscreen every day | 20% | 19% | 21% | 24% | 18% | 23% | 17% | 16% | 22% | 23% | 18% | 17% | 21% | 13% | 21% | 15% | 44% | 19% | 27% | 19% | 20% | 28% | 27% | 20% | 22% | 16% | 20% | 18% | 18% | 26% | 16% | 19% | 20% | 20% | 24% | 22% | 19% | 18% | . | 5% | 22% | 25% | 18% | 23% | 22% | 21% | 12% | 19% | 20% | 26% | 17% | 32% | 35% | |
94 | I like to tan | 17% | 15% | 21% | 20% | 17% | 21% | 16% | 12% | 17% | 23% | 17% | 12% | 20% | 6% | 5% | 15% | 18% | 17% | 23% | 15% | 20% | 17% | 30% | 15% | 19% | 17% | 13% | 18% | 20% | 45% | 16% | 20% | 19% | 14% | 19% | 14% | 23% | 20% | . | 27% | 17% | 8% | 11% | 21% | 29% | 27% | 7% | 15% | 20% | 20% | 43% | 12% | 19% | |
95 | I often forget to apply sunscreen | 16% | 12% | 21% | 26% | 21% | 14% | 12% | 13% | 22% | 18% | 11% | 14% | 17% | 11% | 10% | 16% | 0% | 16% | 16% | 12% | 21% | 10% | 21% | 13% | 16% | 15% | 17% | 24% | 14% | 23% | 14% | 9% | 18% | 14% | 21% | 20% | 14% | 31% | . | 11% | 21% | 21% | 20% | 19% | 14% | 15% | 11% | 12% | 21% | 7% | 13% | 14% | 28% | |
96 | My body is always covered | 17% | 19% | 14% | 12% | 12% | 13% | 20% | 26% | 12% | 10% | 19% | 26% | 17% | 15% | 25% | 9% | 19% | 17% | 16% | 19% | 14% | 19% | 12% | 15% | 16% | 18% | 20% | 19% | 17% | 4% | 13% | 12% | 18% | 21% | 20% | 19% | 15% | 18% | . | 11% | 17% | 19% | 19% | 20% | 12% | 13% | 25% | 19% | 14% | 10% | 7% | 31% | 17% | |
97 | I always stay out of the sun | 14% | 14% | 13% | 5% | 8% | 10% | 15% | 27% | 7% | 9% | 12% | 25% | 15% | 8% | 10% | 7% | 3% | 14% | 11% | 14% | 14% | 20% | 4% | 13% | 17% | 13% | 12% | 16% | 11% | 6% | 15% | 18% | 13% | 16% | 11% | 16% | 10% | 11% | . | 17% | 13% | 20% | 20% | 10% | 11% | 8% | 12% | 14% | 14% | 26% | 0% | 12% | 8% | |
98 | My skin never burns | 13% | 14% | 13% | 17% | 18% | 14% | 14% | 7% | 21% | 13% | 15% | 7% | 7% | 44% | 24% | 30% | 24% | 13% | 16% | 14% | 13% | 24% | 10% | 25% | 14% | 10% | 10% | 11% | 11% | 4% | 5% | 10% | 21% | 12% | 16% | 3% | 27% | 8% | . | 9% | 11% | 2% | 3% | 3% | 21% | 28% | 39% | 14% | 13% | 22% | 18% | 28% | 4% | |
99 | Sunscreen is too messy to apply | 9% | 10% | 7% | 13% | 10% | 8% | 8% | 8% | 11% | 8% | 9% | 8% | 9% | 3% | 16% | 8% | 3% | 8% | 15% | 10% | 6% | 13% | 16% | 7% | 9% | 10% | 8% | 8% | 10% | 4% | 7% | 6% | 10% | 7% | 11% | 11% | 6% | 13% | . | 6% | 9% | 11% | 13% | 10% | 8% | 6% | 3% | 10% | 6% | 13% | 12% | 13% | 19% | |
100 | Sunscreen is too expensive | 8% | 7% | 10% | 6% | 9% | 8% | 10% | 7% | 8% | 6% | 11% | 6% | 9% | 4% | 12% | 6% | 3% | 8% | 10% | 7% | 10% | 13% | 9% | 13% | 7% | 6% | 8% | 8% | 9% | 8% | 10% | 4% | 13% | 6% | 8% | 9% | 7% | 9% | . | 4% | 8% | 10% | 10% | 8% | 9% | 5% | 5% | 7% | 10% | 13% | 11% | 12% | 8% | |