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THE CONTENT IP GENERATOR™
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IdeaReferenceWhat do I want to say about this....(my thought leadership)My Defining Moment (Personal Story)The Polarising ViewCase Study / Client StoryAnd so...
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1Your Master MessageWhat we need to do is..
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2Their Problem 1Replace with...
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3Their Problem 2Replace with...
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4Their Problem 3Replace with...
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5Their Biggest Fear (Problem 1+2+3 = ?)Replace with...
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6Their Want 1 (S1)An idea of how to do this.....
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7Their Want 2 (S2)An idea of how to do this.....
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8Their Want 3 (S3)An idea of how to do this.....
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9Their Ultimate Desire / Want (1+2+3=?)An idea of how to do this.....
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10CTA / Lead Magnet
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