Drift Cookie Documentation
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NameType of Storage
What type of cookie is this?
Does it track PII?What is the purpose of this cookie?Is it persistent?When does it expire?
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driftt_aidCookieTracking & IdentificationYesThis is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits.Yes2 Years
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driftt_sidCookieTracking & IdentificationNoThis is the session identifier token. It is used to tie the visitor on your website with a current website session within the Drift system. This is enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience.Yes30 Minutes
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driftt_wmdCookieFunctionalityNoThis cookie marks when the Drift welcome message has been interacted with. It is used so the welcome message is not displayed subsequently.Yes2 Years
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DFTT_END_USER_PREV_BOOTSTRAPPEDCookieFunctionalityNoThis cookie marks when the Drift site visitor has been created within the Drift system. This allows subsequent page visits to be faster because the site visitor does not have to be registered in our system again.Yes2 Years
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DFTT_LEAD_HAS_PREV_IDENTIFIEDCookieFunctionalityNoThis cookie marks when the Drift site visitor has provided their email address to Drift. This allows the Drift widget to process this site visitor as a known visitor rather than anonymous. Although this is a marker for PII it does not relate directly to the email address that has been captured, that identifier is handled by the driftt_aid cookie. Yes2 Years
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Drift.Targeting.firstVisitHTML5 LocalStorageTrackingNoThis is the timestamp of the first visit. It allows the Drift widget to perform time-sensitive targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.lastVisitHTML5 LocalStorageTrackingNo
This is the timestamp of the last visit. It allows the Drift widget to perform time-sensitive targeting conditions.
YesLocalStorage does not expire.
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Drift.Targeting.numberOfVisitsHTML5 LocalStorageTrackingNoThis is the number of visitors a visitor has made to a page with Drift. It allows the Drift widget to perform page visit targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.numberOfSessionsHTML5 LocalStorageTrackingNoThis is the number of site sessions a visitor has made to a page with Drift. It allows the Drift widget to perform site session targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.currentPageViewStartedHTML5 LocalStorageTrackingNoThis is the entry page that the current session started at. It allows the Drift widget to perform site session targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.currentSessionStartedAtHTML5 LocalStorageTrackingNoThis is the timestamp of the beginning of the current site session. It allows the Drift widget to perform time-sensitive targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.previousSessionStartedAtHTML5 LocalStorageTrackingNoThis is the timestamp of the start of the previous site session. It allows the Drift widget to perform time-sensitive targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.previousSessionEndedAtHTML5 LocalStorageTrackingNoThis is the timestamp of the end of the previous site session. It allows the Drift widget to perform time-sensitive targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.activeSessionStartedAtHTML5 LocalStorageTrackingNoThis is the timestamp of the start of the active site session. It allows the Drift widget to perform time-sensitive targeting conditions.YesLocalStorage does not expire.
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Drift.Targeting.originalReferrerHTML5 LocalStorageTrackingNoThis is the original referring source that drove the site visitor to your website. It allows the Drift widget to perform accurate intent based targeting.YesLocalStorage does not expire.
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Drift.Targeting.previousPageHTML5 LocalStorageTrackingNoThis is the previous page that the site visitor was on. It allow the Drift widget to perform page specific targeting.YesLocalStorage does not expire.
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Drift.Targeting.currentReferrerHTML5 LocalStorageTrackingNo
This is the current referring source that drove the site visitor to your website. It allows the Drift widget to perform accurate intent based targeting.
YesLocalStorage does not expire.
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Drift.Targeting.searchTermHTML5 LocalStorageTrackingNoThis is the search term that drove the site visitor to the website. It allows the Drift widget to perform accurate intent based targeting.YesLocalStorage does not expire.
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Drift.Targeting.referrerDomainHTML5 LocalStorageTrackingNoThis is the domain of the referrer URL. It allows the Drift widget to perform accurate intent based targeting.YesLocalStorage does not expire.
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