Career Development Plan Template
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To use this template choose File: Make a copy from the above menu and save to your own google drive. That way you can edit it.
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Jane Smith's 2013 Career Development Plan
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Current Position: Marketing Communications Specialist
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Career Goals
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Short-term career goal is to take on additional responsibility for MarComm project management and planning. This experience is necessary for me to reach my longer term goal of being promoted to MarComm Manager.
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Key StrengthsOpportunities for Development
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Excellent communication skills and customer focus. Significant knowledge of the business and our customers' needs. Excellent organizational and time management skills. Understand basic marketing principles. Increase understanding of marketing principles so I can create and manage to marketing strategies to meet organizational objectives. Improve data analysis skills so I can evaluate customer research, marketing trends, and data to implement marketing plan changes as needed. Gain experience managing and mentoring junior staff. Polish public speaking skills and prepare to represent the organization at events or in interactions with the press.
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Development GoalsDevelopment ActivitySupport RequiredTarget DateKey Results
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Increase understanding of marketing best practices and trendsJoin AMAReimburse membership dues.Joined January 15Increased networking w/my marketing peers. Attending bimonthly best practice webinars.
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Take 1 SFSU social media marketing certificate class per semester.Reimburse tuition upon course completion. Ability to leave work at 5:00 on class nights.Spring class in January; Fall class in SeptemberApplied learnings from Spring community management class in post-offsite discussion in marketing forums.
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Participate in marketing+agency offsite committee.Ability to attend planning meetings. Ability to be on-site all day during the event.2013 offsite held May 25thBuilt relationships with other marketing departments. Increased knowledge of our agency partners' specialty areas.
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Improve data analysis skillsShadow database marketing manager as they create analysis/insights deck for our annual review of email marketing performance.Ability to spend day w/database team.March 25 deck completion date.Enhanced relationship with database marketing. Gained template for data analysis of email marketing programs.
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Gain mentoring and management experienceVolunteer to recruit and supervise summer marketing intern.Notify intern program coordinator. Interviews starting May 1. Intern in place June 15-August 15.Successfully recruited and onboarded intern. Managed intern in creating content inventory.
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This template is (c) copyright 2013 by Erika Heald and shared on citygirlcareer.com. For personal use only.
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