Digital Marketing Audit Scorecard

	A	B	C	D
1		4/14/17	7/14/17	10/13/17

2	Brand
3	Relevance	B	A
4	Differentiation	C	A
5	Message consistency	B	A
6	Design
7	Relevance	A	A
8	Responsive/Adapted to all media	C	C
9	Consistent implementation	B	B
10	Content
11	Consistent voice	B	B
12	Client perspective	D	C
13	Balance between content and marketing	A	A
14	Content for full buyers' journey	B	B
15	Website
16	Calls to Action – Effectiveness	B	B
17	Organized/presented from client perspective	D	D
18	Adequate audience segmentation	C	C
19	No attribution gaps - email, phone	F	D
20	CRM integration	C	C
21	SEO implementation	B	B
22	Use of Goals	F	F
23	Email Marketing
24	Reach	B	B
25	Engagement	B	B
26	Conversion
27	Best use of existing tools	C	C
28	Social Media
29	Reach	B	B
30	Engagement	C	C
31	Conversion
32	Best use of existing tools	C	B
33	Efficiency
34	Output	A	A
35	Outcomes	B	B
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