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Charity's Total ExpendituresProgram NameProgram Expenditures (last 18 months)Intervention TypeExpected Outcomes for the ProgramOutcome that the achievement seems to work towardIntervention ScoreKey AchievementAchievement Quantity% Program Funds usedProgram funds used ($)Achievements per $100kAchievement UnitAchievement ScoreAdjusted Intervention ScoreProgram Score Contribution from Weighting the Adjusted Intervention ScoreRaw Program ScoreProgram Fraction of Total ExpensesCost Effectiveness Score
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$1,612,021Reducing suffering in the egg industry$1,004,990
Corporate outreach
Improvement of welfare standards
Improvement of welfare standards
3.502
Secured 24 corporate commitments
2430%$301,4977.96corporate commitments3.0004.6971.4094.3490.6234.109
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$1,612,021Reducing suffering in the egg industry$1,004,990
Corporate outreach
Improvement of welfare standards
Improvement of welfare standards
3.502
Ran 40 campaigns, 12 of which resulted in commitments
1240%$401,9962.99corporate commitments2.6674.4981.799
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$1,612,021Reducing suffering in the egg industry$1,004,990
Corporate outreach
Improvement of welfare standards
Improvement of welfare standards
3.502
Added 12 more companies to Cage-Free Tracker Latin America, bringing total participation to 26
1215%$150,7497.96companies engaged to report cage-free egg use1.0003.5020.525
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$1,612,021Reducing suffering in the egg industry$1,004,990
Corporate outreach
Improvement of welfare standards
Improvement of welfare standards
3.502
Launched Cage-Free Tracker Asia and convinced 50 companies to participate
5015%$150,74933.17companies engaged to report cage-free egg use2.0004.1000.615
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$1,612,021Reducing suffering in neglected areas in Brazil$157,521
Corporate outreach
Improvement of welfare standards
Improvement of welfare standards
3.502
Secured 7 corporate pig welfare commitments
750%$78,7618.89pig welfare commitments1.3333.7013.7013.7010.098
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$1,612,021Nourishing Tomorrow (Institutional Meat Reduction)$145,772
Institutional outreach
Increased Availability of Animal-Free Products
Increased Availability of Animal-Free Products
3.712
Secured 17 institutional meat reduction commitments, with the potential to influence 372,400 meals each year
1785%$123,90613.72institutional meat reduction commitments3.3334.7494.0374.6600.090
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$1,612,021Nourishing Tomorrow (Institutional Meat Reduction)$145,772
Institutional outreach
Increased Availability of Animal-Free Products
Increased Availability of Animal-Free Products
3.712
Launched a plant-based diet course for health professionals, with a total of 345 participants completing the course
115%$21,8664.57courses developed2.0004.1560.623
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$1,612,021Vegan challenges$103,781
Individual outreach
Decreased Consumption of Animal Products
Decreased Consumption of Animal Products
2.398
Secured 72,000 total sign-ups for 3 different vegan challenges
72,000100%$103,78169,376.86vegan challenge signups 3.6673.8563.8563.8560.064
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$1,612,021Research and Investigations$94,257Investigations
Stronger Animal Advocacy Movement
Stronger Animal Advocacy Movement
2.4620
Conducted and released 4 investigations, generating 7,594,013 social media impressions
452%$49,0148.16investigations3.6673.4871.8133.7290.058
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$1,612,021Research and Investigations$94,257Research
Stronger Animal Advocacy Movement
Stronger Animal Advocacy Movement
3.306
Sponsored a public opinion survey and a market research study
240%$37,7035.30research surveys2.3333.9911.596
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$1,612,021Research and Investigations$94,257Research
Stronger Animal Advocacy Movement
Stronger Animal Advocacy Movement
3.306
Hosted an academic animal welfare workshop with 480 participants
18%$7,54113.26workshops 2.3333.9910.319
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$1,612,021Financial Institutions$40,843
Corporate outreach
Improvement of welfare standards
Improvement of welfare standards
3.502
Created a website that ranks 69 banks and investors on animal welfare criteria
150%$20,4224.90welfare ranking website2.0004.1002.0503.5600.025
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$1,612,021Financial Institutions$40,843Capacity building
Improvement of welfare standards
Improvement of welfare standards
2.525
Expanded the Stop Financing Factory Farming coalition to include 6 more organizations
650%$20,42229.38
new networking partnerships
2.0003.0201.510
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$1,612,021Fish Welfare$36,226Investigations
Improvement of welfare standards, Stronger Animal Advocacy Movement
Improvement of welfare standards
N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
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$1,612,021Influencing Public Opinion (Education and Social Media)$28,631Media outreach
Unspecified (assume it's other outcomes that the charity works towards)
General media score
2.3673
Increased total social media followers across all platforms by 131,745 so far in 2022, bringing the total number of followers to 454,460
131,74540%$11,4521,150,370.23
new social media followers
4.0003.3671.3473.3010.018
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$1,612,021Influencing Public Opinion (Education and Social Media)$28,631Media outreach
Unspecified (assume it's other outcomes that the charity works towards)
General media score
2.3673
Secured 1,000 media hits globally
1,00060%$17,1795,821.20media hits3.6673.2561.954
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