Hollywood Ad Specs
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A D V E R T I S I N G S P E C I F I C A T I O N S
last updated 3/23/17
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Please note that for any creatives, we cannot accept any reference to a competitor site (ie, Fandango). This includes any icons, review quotes, or redirect to their ticketing.
Please note, failure to adhere to the required lead times may result in a campaign delay.
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STANDARD AD TAG REQUIREMENTS
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3 business days required
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Ad Unit728x90 160x600 / 300x600300x250954x250 / 970x250
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FormatHollywood.com accepts most ad tag formats such as Javascript and iFrame.
(Javascript is preferred). Dart DFP is our ad server.
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TagsDart, Mediamind, EyeWonder, Klipmart, Pointroll accepted.
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Flash RequirementsComplete SWF file required. Please set WMODE to "opaque" or "transparent."
The WMODE setting must be set in both the OBJECT and EMBED elements.
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Click ThrusUp to 5 click thrus can be accommodated.
Please provide the clicktag variable URLs and the corresponding URLs.
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Flash K Size60K60K60K0
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GIF / JPG K size50k50k50k50k
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Rich MediaYes, see Rich Media table below.
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Maximum Length15 seconds15 seconds15 seconds15 seconds
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RotationROSROS except landing pages and no Home Page or galleries for 300x600Movie Detail / Theater Detail Pages OnlyROS
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RICH MEDIA AD TAG REQUIREMENTS
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5 business days required
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Ad Unit728x90 160x600 / 300x600300x250954x250 / 970x250
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Initial Load Size60K60K60K60K
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Max File Size99K99K99K99K
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Animation Length15 seconds in initial ad unit; 30 seconds within panel; looping/replays must be user initiated.
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Frames per Second18181818
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Flash VersionVersions through Flash 10 are supported.
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Audio (optional)User initiated on click.
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Video OptionUser initiated upon expansion; looping / replays must be user initiated.
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Full Expanded Width728px336 / 500 px500 pxn/a
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Full Expanded Height315 px600 px250 pxn/a
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Expansion DirectionDownLeftLeftn/a
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Expand / Collapse OptionsRollover to expand; Roll off retraction.
With 30% hot OR can be click to open click to close.
Does not expand.
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Floating AdsHollywood.com only serves floating ads when they close into an existing ad on the page
(typically the 300x250 ad position).
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IN-PAGE VIDEO UNITS
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5 business days
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Unit Sizes728x90160x600300x250300x600
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Rich Media Tags AcceptedDart, Mediamind, EyeWonder, Klipmart, Pointroll accepted
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Initial Load Size60K60K60K60K
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Max File Size99K99K99K99K
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Audio optionUser initiated upon click.
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Video OptionMust load with audio muted; Looping/replays must be user initiated;
If it's road-blocked video must be user initiated.
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VIDEO PRE-ROLL
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5 business days
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Rich Media Tags AcceptedVAST 1.0, 2.0, Vpaid
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Video Length15 seconds
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Accepted Formats*MPEG2 and AVI we do NOT accept*
File Format: .mp4, Video Codec: H.264, Video Bit Rate (min-max): 3-10 Mbps,
Audio Codec: AAC Stereo 44.1 or 48 kHz, Audio Bit Rate (min-max): 48 – 192 kbps,
Frame Sizes: 4:3 Sizes: 640x480, 720x480, 720x486 - 16x9 Sizes: 640x360, 1280x720
FPS: 29.97, 30, 24
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Acceptable Links Please provide FTP location for files if available
and we will grab video assets, encode and provide reporting.
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NEWSLETTER
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5 business days
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Ad Unit728x90
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FileSizeJPG or GIF up to 40K, trackable click-thru link; Cannot use tags
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NotesCan only accommodate one call to action as there is only one click thru URL
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STATIC WALLPAPER RAIL
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5 business days - Client Built
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Home Page TakeoverROS / Landing Pages Detail Takeover
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NotesImpression trackers are not accepted.
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Clickable areaOnly in 970x250 header; no calls to action in the rails/gutters
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Building Takeover Wallpaper Rails• Client builds wallpaper.
• The recommended “live area” is 175px left and right from the site’s inner content. This should contain your main branding and call to action. The image extends an additional 325px on both sides for larger displays.
• The background color of the Rails is white by default. Upon request, it may be changed to black or another color. This color must be consistent with the wallpaper and the site as a whole. While the color of the Rails may be customized, the center content background must remain white.
• The center of the wallpaper image displays ”behind” the page content and is not shown. This area must be kept blank to minimize the file size of the creative.
• The Rails will scroll with the page by defaullt. Upon request the wallpaper may run in a fixed position (no scrolling). If fixed, the main messaging must be placed at appropriate height to be seen on most users’ screens.
• The Rails will have no click-through URL by default. Upon request a click-through URL may be added.
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Please note that the 970x250 header and the wallpaper rails are not seamless.
There is a white border (padding) between them.
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SpecsFile SizeClickable
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Header970x250 ad size - 3rd party tag60k flash / 50k backupYes
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Wallpaper Rails2100x1692under 400KNo
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PSD Templatehttps://drive.google.com/file/d/0B39dkDjg2j02NjZKUElWNXFRQ2M/view?usp=sharing
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VIDEO WALLPAPER
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5 business days - Client Built
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Ad Units1920x1080 Video Wallpaper, 1920x1080 Backup img, 1088x650 Hero Panel, and 300x600 or 300x250 Banner Ad
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Video NotesTime: 15:00 OR 30:00 seconds exactly
Frame Size: 1920x1080
Frames per Second (FPS): 29.97
Sound: -10DB (Decibels)
Format: MP4/H.264
Max File Size: 30mb
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PSD Templatehttps://drive.google.com/open?id=0B39dkDjg2j02NnROVDBIbldSbGc

Please provide a 1920x1080 PNG or JPG which serves as a placeholder while the video loads.
This image also serves as a fallback, if for any reason, the video cannot be loaded.
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MOBILE STANDARD (320x50)
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3 -5 business days
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Ad UnitsStandardRich Media
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Max File Size20k40k
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Video NotesJPG or GIFPNG, JPG, GIF; HTML-5 Rich Media

We accept the following rich media vendors:
Celtra, Phluant {mobile}, Crisp Wireless, Sprout, Medialets, Adxcel, iab.mobile.
If rich media is provided,
the due date is 5 business days.

PLEASE NOTE: Rich media ads are subject to testing and approval cannot be guaranteed.
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PSD TemplatePlease contact AdTrafficking@hollywood.com to set up a click thru URL,
as ticketing needs to redirect back to our mobile website.

**There can only be one call to action**
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MOBILE INTERSTITIAL (320x50)
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3 -5 business days
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Ad UnitsStandardRich Media
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Max File Size40k40k
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FormatsJPG or GIFPNG, JPEG, GIF; HTML-5 Rich Media (i.e. Celtra)
New Rich Media Vendors will
need to be JS Certified by MoPub.
Rich Media must be MRAID
compliant for IOS and Android.

PLEASE NOTE: Rich media ads are subject to testing and approval cannot be guaranteed.
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NotesSafe areas measuring 40x45px are needed on both the top left and top right corners.
In addition, to accommodate older iPhones, we need a safe area in the lower left corner, measuring 110x50px.

**Please also include a safe area running on the bottom 12 pixels.**
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ClickThroughURLPlease contact AdTrafficking@hollywood.com to set up a click thru URL,
as ticketing needs to redirect back to our mobile website.

**There can only be one call to action.**
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