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IssueImportancePass / FailNotesAction Items
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1. Basics
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Analytics installedHighPassYes Its Installed
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Search engine properties set upHighPassYes Its Installed
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2. Crawling & Indexing
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URL is indexedHighPassYes its crawlWebsite is indexed but need to publish more content
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Important content indexedHighPassContent Is not Avialableneed to publish the content then it will indexed
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Returns a 200 status codeHighPassYes is indexed
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Indexable by robots meta tag and X-robots-tagHighPassits availableall pages are can be indexed
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URL not blocked by robots.txt fileHighPassno one all pages are indexed
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URL listed in XML sitemap fileMediumPassYes its listed
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Sitemap file location defined in robots.txtMediumPassIts defined
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Sitemap file submitted to search enginesMediumPassIts submiited
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URL is discoverable via internal links/navigationMediumPassYes ,URL is discoverable
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Content is available at a single, canonicalized URLMediumFailnot available
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Google-selected canonical matches user-selected canonicalMediumFailnot available
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No canonical/indexation mixed signal errorsMediumFailnot availablewe will add the canonical tag that will help search engine to index the correct url and avoid the duplicate url
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Friendly URL structureMediumPassonly home pagewe will take for coming blog or product pages for Friendly URL structure
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3. Meta & Structured Data
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Page contains a title elementHighPassYes
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Title contains important keywords visible in first 60 charactersMediumPassLength: 22 characters
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Title tag is uniqueMediumPassYes
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Page contains a unique meta descriptionLowPassits not avialable
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Favicon definedMediumPassGood, a hi-resolution (192x192) favicon found.
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OG and social meta dataLow.
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Structured data markupMediumFailNo items detected
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4. Content
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Content isn't substantially duplicateMediumPasscontent is not Available
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Content organized with hierarchical HTML tagsMediumFailIts failled FAIL Primary Heading - The primary H1 heading is missing.//FAIL Missing Headings - There are 5 headings missing from the logical flow.
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Content is keyword-targetedHighFailNo targetneed to target rich keywords for website because need to increase the traffic
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Content doesn't violate Google's Quality GuidelinesHighFailno Content doesn't violate Google's Quality Guidelines
Need to add more pages/ content/ no proper meta discription / no social media links add / need to optimize the content / need to define menus
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Avoids heavy ads above the foldMediumPasswe are not showing any types of ads
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Content isn't loaded in an iFrameLowPassloaded
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Content isn't loaded in FlashHighPass
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Supports paginated loading for infinite scrollHighFailno
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Current publication and updated datesLowFailnot available
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Clear who the author and/or publisher IsLowFailnot available
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4.1 Content
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Content PublishHighFailcontent is not publish on the websiteWe need to start publish the blog atleast 4 in a week. That will help to us improve the traffics and clicks
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Product pagesHighFailNo Products Pages Are Available we need to build the products pages that will help us to Improve the clicks and Help us to generate the leads for the company
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Off page ContentMediumFailWe need to publish the content for promotion and build the authority of the website
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Guest postMediumFailWe need to start target the high quality website for publish the guest post
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5. Links & Navigation
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Links are crawlableHighPassYes links are crawlableWe share the links with promotional websites it will help us to improve the visibility of the website and Crawlability
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Page doesn't link to broken pages (404)MediumFailnot availableWe need to add 404 pages on the website
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Links use descriptive anchor textMediumFailnot using we need to using the anchor textWhenever we will build the backlinks with rich anchor or high rich keywords
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Links are qualified when appropriate (nofollow, ugc, sponsored)LowFailbacklinks are not availablelinks are not available
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Faceted navigation doesn't lead to duplicate contentHighPass
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Paginated pages are clearly linkedHighFailbacklinks are not availableWhenever we will build the links. We will take for that
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Page does not contain an excessive amount of linksMediumFail
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6. Images
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Images contain descriptive alt attributesMediumFailalt txt are not availableMost of the images has not alt txt need to add
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Image heights and widths are definedMediumFailnot define... We need to define the images ratio. It will improve the appearance of the website
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Use descriptive titles, captions, filenames, and text for imagesMediumFailno containNeed to define the title of the images it will help google bot and its helps the user to understand the relevancy
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Images don't contain important textMediumFailnot contain
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Images are listed in image sitemapsLowFailIts not listing we can also list the images to the sitemap it will help us get the more traffic and impersions
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8. Mobile
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Passes Google Mobile-Friendly TestHighFailPage is usable on mobile
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Prefence responsive web designMediumPassYes Its Responsive
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9. Speed
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Content fully loads within a reasonable timeMediumFailmobile speed is 34 % / 65 %
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URL passes Google's Core Web Vitals assessmentHighFailFirst Contentful Paint 3.1 s / Largest Contentful Paint 8.2 s / Cumulative Layout Shift
0.01		We need to remove the unused java script from the site. Also personally I suggesting website should be migrate in the wordpress
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10. Security
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Site uses proper HTTPSHighPassYes
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Site supports HSTSLowPassYes
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12. Backlinks (Off-Page)
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URL has relevant backlinksHighPassbacklinks are not AvailableWe need to build high quality backlinks
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Backlinks don't violate Google GuidelinesHighPassbacklinks are not Available
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Disavow file doesn't block important linksHighN/Abacklinks are not Available
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Suggestions
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Start the On Page AsapNo content is available on the website need to publish the content i suggest they should publish the 3-4 blog in a week
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Backlinks
Need to target high Quality backlinks like forms/ web 2.0, article submissions, Guest post, Quora marketing, classified, and other important business listings
Should be build the 200 backlinks atleast with good quality and unique (note:- including the all type backlinks
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Products Pages need to define Products pages and write the high Quality Content
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Platforms
I personally suggest that we should mirgate the website wix to wordpress becuase it will help us to improve the growth of the website in very short time
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Social media We should add all the Social links .. No links are available
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Home page
We need to define menus in header, need to customer reviews, testimonial section, hero page, / I pesonaly suggest footer page should be change because not in proper way
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Important pagesPrivicy & policy, term and conditions, about us , contact us page, and disclaimer page
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Blog Sectionneed to define and Design blog section page
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Google seah console and AnalyticsWe need the both tools access for Understand the audiance
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