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3 | Template provided free courtesy of The Gray Dot Company | |||||||||
4 | https://thegray.company/ | |||||||||
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7 | TGDC SEO/Marketing Investment Competitive Analysis Dashboard Template | |||||||||
8 | This dashboard template is a competitive view aimed at helping quantify the level of growth/investment of a brand's competitors who’s raised money how much they raised who is on the hiring spree What is their overall commitment to grow & be present At what stages did they have what kind of investment At what rate are they growing/hiring/creating content/building new website features/tools - and ultimately seeing success? | |||||||||
9 | Goal: SET EXPECTATIONS WELL CREATE BUDGET AND TIMELINE TO SUCCESS | |||||||||
10 | All data is (possibly) freely available. Eg LinkedIn breaks down # of people by department; revenue also is for Public companies. Brands get press for fundraising efforts, and might shout about big hiring spreeds. Research LinkedIn, comp research tools, brand's websites, and the web as a whole and collect everything meaningful you can find. | |||||||||
11 | Use the data/findings to tell a story about how your own brand should be investing in growth (at what scale/rate) | |||||||||
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