Audience targeting defaults by Bram Van der Hallen

	A	B	C	D	E	F	G	H	I	J	K	L
1	Campaign objective	Conversion location	Performance goal	Audience targeting type	Restrict ad delivery by location	Restrict ad delivery by age	Restrict ad delivery by gender	Restrict ad delivery by language	Restrict ad delivery by custom audience	Restrict by Detailed targeting	Advantage Detailed targeting	Advertiser can opt-out of Advantage Detailed targeting

2	App promotion	App	Maximize number of app events	Original							Enabled by default	No
3	App promotion	App	Maximize number of app events	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
4	App promotion	App	Maximize number of app installs	Original							Enabled by default	No
5	App promotion	App	Maximize number of app installs	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
6	App promotion	App	Maximize number of link clicks	Original							Disabled by default	Yes
7	App promotion	App	Maximize number of link clicks	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
8	Engagement	Website	Maximize number of conversions	Original							Enabled by default	No
9	Engagement	Website	Maximize number of conversions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
10	Engagement	Website	Maximize number of landing page views	Original							Disabled by default	Yes
11	Engagement	Website	Maximize number of landing page views	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
12	Engagement	Website	Maximize number of link clicks	Original							Disabled by default	Yes
13	Engagement	Website	Maximize number of link clicks	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
14	Engagement	Website	Maximize daily unique reach	Original							Disabled by default	Yes
15	Engagement	Website	Maximize daily unique reach	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
16	Engagement	Website	Maximize number of impressions	Original							Disabled by default	Yes
17	Engagement	Website	Maximize number of impressions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
18	Leads	Website	Maximize number of conversions	Original							Enabled by default	No
19	Leads	Website	Maximize number of conversions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
20	Leads	Website	Maximize number of landing page views	Original							Disabled by default	Yes
21	Leads	Website	Maximize number of landing page views	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
22	Leads	Website	Maximize number of link clicks	Original							Disabled by default	Yes
23	Leads	Website	Maximize number of link clicks	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
24	Leads	Website	Maximize daily unique reach	Original							Disabled by default	Yes
25	Leads	Website	Maximize daily unique reach	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
26	Leads	Website	Maximize number of impressions	Original							Disabled by default	Yes
27	Leads	Website	Maximize number of impressions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
28	Sales	Website	Maximize number of conversions	Original							Enabled by default	No
29	Sales	Website	Maximize number of conversions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
30	Sales	Website	Maximize value of conversions	Original							Enabled by default	No
31	Sales	Website	Maximize value of conversions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
32	Sales	Website	Maximize number of landing page views	Original							Disabled by default	Yes
33	Sales	Website	Maximize number of landing page views	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
34	Sales	Website	Maximize number of link clicks	Original							Disabled by default	Yes
35	Sales	Website	Maximize number of link clicks	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
36	Sales	Website	Maximize daily unique reach	Original							Disabled by default	Yes
37	Sales	Website	Maximize daily unique reach	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
38	Sales	Website	Maximize number of impressions	Original							Disabled by default	Yes
39	Sales	Website	Maximize number of impressions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
40	Traffic	Website	Maximize number of landing page views	Original							Disabled by default	Yes
41	Traffic	Website	Maximize number of landing page views	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
42	Traffic	Website	Maximize number of link clicks	Original							Disabled by default	Yes
43	Traffic	Website	Maximize number of link clicks	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
44	Traffic	Website	Maximize daily unique reach	Original							Disabled by default	Yes
45	Traffic	Website	Maximize daily unique reach	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
46	Traffic	Website	Maximize number of impressions	Original							Disabled by default	Yes
47	Traffic	Website	Maximize number of impressions	Advantage+ audience		only by minimum age			only by excluded custom audience		Enabled by default	No
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