Tracking Link Naming Convention
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ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACAD
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utm_campaign Naming
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A1_PM_Local_SEM_US_GSEM_EN_BRAND_Ongoing
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1234567
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CompanyCampaign TypeBudgetCampaign TypeCountry (website)ChannelLanguageSearch CategoryCampaignName
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NamingInputNamingInputNamingInputNamingInputNamingInputNamingInputNamingInputNamingInputNamingInput_
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Agency 1A1CRMCRMLocalLocalSEMSEMUnited StatesUSEmail/EDMEMLEnglishENBrandBRAND
Summer Campaign
Summer_Campaign
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Agency 2A1Paid MediaPMRegionalRegionalDISPLAYDISPLAYFranceFRFacebookFBFrenchFRBrand ProductBRANDPRODUCTREMARKETINGRMKT
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In-houseIHNon Paid MediaNPGlobalGlobalVIDEOVIDEOGermanyDEInstagramIG
Traditional Chinese
TCGenericGENERICOngoingOngoing
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SOCIALSOCIALTaiwanTW
Facebook / Instragram
SOCIALJapaneseJPCompetitorCOMPETITOR
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ProgrammaticPROGUnited KingdomUKGoogle AdsGSEMGermanyDENot applicableNA
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NetherlandsNLYoutubeYOUTSpanishES
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SwitzerlandCHTwitterTWITTER
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JapanJPAmazonAMAZON
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MexicoMXDirect media buyOTHERS
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Google Shopping Ads
SHP
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Google Display Network
GDN
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