BadgeO

	A	B	C
1		Quote	Themes
2	Trusted product	I don't necessarily think that the product is fake. I just think it would provide an extra layer of security and authenticity and comfort for the customer.	Desire for reassurance Preference for verified products
3		It doesn’t necessarily mean it isn’t authentic, i would just rather prefer a product under the program.
4		I just think they're not "enrolled" in the transparency program.
5	Unsure if a trusted product	That it may not be good for the environment or authentic	Transparency as a quality indicator Ambiguity without Transparency
6		It means that the product was not made/ manufactured to a standard that is required for the transparency badge.
7		It does not, by default, label it a fraud, yet it could be. If a product does not have the Transparency badge, it could also mean they have not incorporated that technology for their products.
8	Not a trusted product	If it does not have a transparency badge. There's is no proof of authentication so buy at your own rick.	Lack of proof erodes trust Confusion about the program’s purpose
9		It could mean that i'm not exactly getting the product that i paid for or that the company that sells the item isn't very trustworthy.
10		To me this feels like some sort of program but now I'm connecting the pieces that maybe this verifies the product somehow?? Which was not super clear to me. If this is some sort of product verification program that may mean that other cellphones could be counterfeit?
11		It is not a part of e program and especially if it's a product from a big company, it's probably fake! If i know that Samsung is part of the transparency program then I know one without the badge is fake,
12
13	Trusted product		%
14	Yes	129	35.2%
15	Unsure	156	42.6%
16	No	46	12.6%
17	N/A	35	9.6%
18		366	100.0%
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100