Public Relations - Professional Management Emphasis

	A	B	C	D	E
1	Public Relations, BA - Professional Management Emphasis				2023-2024
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3	Traditional Major Program Requirements
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5	Lower Division Requirements	Unit(s)	Prerequisite(s)	When Offered	Notes
6	JRN150 Media and Society	3	-	Fall, Spring
7	JRN170 Writing for Mass Media	3	ENG113 or ENG113E & ENG113L	Fall, Spring
8	JRN254 Publication Layout and Design	3	-	Fall, Spring
9	PRL202 Introduction to Public Relations	3	-	Fall, Spring
10	Upper Division Requirements	Unit(s)	Prerequisite(s)	When Offered	Notes
11	JRN312 Magazine and Feature Writing	3	JRN170	Spring
12	JRN320 Media Law, Ethics, and Copyright	3	-	Fall, Spring
13	PRL302 Public Relations Writing	1-2	-	Fall
14	PRL310 Public Relations Issues and Crisis Management	3	-	Spring
15	PRL315 Strategic Event Planning and Experience Management	3	-	Fall
16	PRL375 Campaigns and Reputation Management	3	PRL202	Fall, Spring
17	PRL450 Public Relations Internship	3	Dept permission	Fall, Spring
18	PRL475 Leadership and Advanced Campaign Design	3	PRL375	Spring
19	Professional Management Emphasis Requirements	Unit(s)	Prerequisite(s)	When Offered	Notes
20	COM425 Organizational Communication	3	-	Fall, Spring
21	PRL300 Public Relations	3	-	Fall, Spring
22	PRL320 Business Literacy for Public Relations Professionals	3	-	Fall
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25	Total Required Units	124
26	Major	45
27	General Education	31
28	Electives	58
29	Total Required Upper Division Units	39
30	Major	33
31	Electives	6
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34	This Major Planning Guide (MPG) does not constitute a contract between California Baptist University and its students. Although every effort has been made to ensure the accuracy of the content of this resource, the University assumes no liability for any omissions or errors contained herein. California Baptist University reserves the right to alter and revise the contents of this resource at any time.
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