Master Checklist for Launching on Product Hunt
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#TopicTaskRessourceMust DoDeadlineStatusWorkloadBest Practice
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1PreparationConnect to PH community (upvote, comment, create collections, retweet)No4 weeks before PH launchOpenMedium
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2PreparationFind a top PH hunter to submit your product (or do it on your own)List of Top HuntersNo1 week before PH launchOpenLowTop hunters have the trust and respect of the community and usually deliver good quality products (due to pre-selection) which is why their submissions get more clicks. Top hunters have more followers than others. All of them will be notified when the product was submitted. Talk to @kwdinc who is the submission king on PH
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3Preparation(If you plan to submit yourself) get access so you're able to submit on PHPH explains how this works hereYes1 week before PH launchOpenLowNot every user can submit a product to the feed. We recommend to let your product be submitted by a top hunter as they know the community and its dynamics quite well
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4PreparationDefine a launch date of your productSite with PH AnalyticsYes1 week before PH launchOpenLowBe aware that the different time zones have a significant impact on PH traffic. Don't stress yourself with a deadline, there is no perfect day to launch on PH, so rather get your product done right then rushing to launch it quick
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5PreparationAlign on a submission date / timeQuora: best time to launch on PHYes1 week before PH launchOpenLowTuesday 2 am CST seems to be the best time to launch but it's also the most competitive. Don't forget: over 20,000 apps are launched each month. We launched on Thursday and it was not too late to get into the Best-Of collection
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6PreparationMake sure to control who is submitting your productNo1 week before PH launchOpenLowAnyone can submit your product at any time. And you only have one chance of launching on Product Hunt. The same product/version can't be submitted twice. Don't spread your product before official launch. If somebody posts you when you are not ready, you will have to improvise, it might be the wrong day/time
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7PreparationGet ready to handle heavy traffic on your siteArticle about traffic handlingNo1 week before PH launchOpenMediumYou can get up to 20k unique's on your launch day
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8PreparationFind people having collections that fit your productA list of all PH collectionsNo1 week before PH launchOpenMediumUsers who have created collections are particularly interested in these products and will like your submission. And: being added to collections is a nice way to be discovered.
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9PreparationWrite an article about your launch on Medium (other content platform)Like this oneNo3 days before launchOpenHighA background story is a good way to inform those ppl who want to know more about you
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10Submission Define your title / tagline Explore TaglinesYes1 day before launchOpenMediumMake it short, remember TL;DR. You have max 60 characters
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11Submission Prepare all promo material / creatives (logo, screenshots) A folder including our creatives Yes1 day before launchOpenMediumYou can add between 5 and 10 images showcasing different parts of your product. Videos work really well! People love animated logo's, create a GIF and make it fun (Emojis ✌️)
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12OutreachContact influencer / blogger / newsletter creators related to your productOpen Journalist/Blogger DatabaseNo2 days before launchOpenMediumMake the message as personal as possible
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13SubmissionProvide link, creatives to submitter (only if you don't submit yourself)Link to our PH campaignNo1 day before launchOpenLow
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14PreparationAdd a PH badge to your site (ship live on launch day)Get badge hereNo1 day before launchOpenLow
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15PreparationPlace a deal/voucher to PH community on your site (ship live on launch day)This tool might be helpfulNo1 day before launchOpenLowYou can welcome visitors from specific sources with a banner informing about the deal/voucher
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16SubmissionGet product submitted / Submit productSubmit hereYesLaunch dayOpenLowPH refreshes its list everyday at 12 a.m PST. Be ready at this time
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17SubmissionUpvote your own productOn your PH page (this is ours)NoLaunch dayOpenLow
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18SubmissionAdd a creator commentYesLaunch dayOpenLowThe community is interested to know why you build this, why it's important, why it's different from similar products. Encouraging the conversation is key. Offer AMA, answer quick and explain your thoughts well.
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19SubmissionAnswer comments of other usersHave a look how we did thisYesLaunch dayOpenLowComments and the conversation have a bigger weight than the upvotes in the ranking. Keep the conversation going, ask questions/for feedback. Remember: people attract people
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20OutreachDirect message your network to inform about PH launchNoLaunch dayOpenMediumAs upvotes do not directly equal higher rankings, it’s not only about the number of upvotes — it’s also a matter of density (# of votes in a period of time). Balance outreach during the day to align with diff. time zones. Invest time to find the right people instead of as many as possible.
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21OutreachPost on social networks (FB, TW, LinkedIn etc.) and ask to reshareA tool to keep track of all mentionsNoLaunch dayOpenLowLet your network know that you launched, ask your friends to reshare. Remember, there's a Twitter tweet and DM limit.
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22OutreachFind and answer Quora questions related to your productUse Quora searchNoLaunch dayOpenMediumWe realised there's a lot of people asking for a product like the one we build on Quora. So we answered those questions. As people follow questions, they'll receive notifications immediately.
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23OutreachFind and post in Slack teams related to your productA list of all Slack Teams available NoLaunch dayOpenMediumSee who is currently online in Slack chats and talk to them 1-on-1
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24OutreachPost your PH site to related FB groupsList of FB GroupsNoLaunch dayOpenLow
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25OutreachTweet people & companies related to your productNoLaunch dayOpenLow
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26OutreachAsk ppl in your network to add a comment on your PH siteNoLaunch dayOpenLow
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27OutreachSend a newsletter to your follower base informing about PH launchNoLaunch dayOpenLow
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28Follow upEngage with people who approached you during launchOur FB GroupNo1 day after PH launch OpenMediumWe created a FB group in which we invited all users who were interested to engage with us. In this group we share our learnings and best practices but also our ideas for product development, launch activities and content creations. It's a great way to talk to your community and shape your creations together with your users.
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29Follow upThank all people who shared your product during launchNo1 day after PH launch Open
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30Follow upSubmit on other platforms e.g. Hacker News, Reddit, BetaList List of the best places to submit your product No1 day after PH launch OpenMediumDon't launch on all platforms on the same day, this can be difficult to manage
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31Follow upCollect the product feedback from the launch and add to your roadmapThis is our RoadmapNo1st week after PH launch OpenMediumIn general, PH ppl provide good feedback, and are mostly experienced builders which is why you should take the feedback serious
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32Follow upWrite a blog post and share your experience and learnings with the communityOur Follow-Up ArticleNo1st week after PH launch OpenHigh
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33Follow upMonitor your KPI's and evaluate the launch's successOur KPI's No1st week after PH launch OpenMedium
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34Follow upLeverage your PH success and pitch your product to the mediaA List of Media ContactsNo1st week after PH launch OpenHighPH success is a social proof for PR
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