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CompanyCompany TypeCEOFounder?Employees# CEO DirectsCOO?Org Structure TypeCEO Main Business ReportsOther Reports of the CEOCEO focusCOO FocusNotes
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COMPARABLES (Fewer than 5,000 Employees)
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Binance US (not Binance global)Crypto ExchangeBrian ShroderNo4609NoTraditional FinTechGrowth, Product, Risk, MarketingCISO, People, GC, Data AnalyticsDirect management of all parts of businessN/A
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ChimeNeo-BankChris BrittYes1,7508YesTraditional Software with COOCOO, Product, MarketingPeople, CG, CFO, Corporate AffairsStrategy and oversight (COO runs the bank)Runs the bank (Biz Ops, Risk, BD, Lending, CX)
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CircleCryptoJeremy AllaireYes9809YesTraditional FinTech with COOCOO, CTO, Product, RiskCFO, Legal, GCStrategy and oversight (COO runs growth)Revenue, marketing, demand gen, peopleCOO owns People funtion
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CoinbaseCrypto ExchangeBrian ArmstrongYes4,5005YesTraditional Software with COOCOO, Product, EngCFO, Institutional ProductsHeavily product/tech focusedRuns the exchange (Ops, CSO, Legal/Compliance, ) and the rest of the business (People, Marketing, BD, Comms)CEO seems to do what he loves and delegates the rest to his COO.
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CruiseAutonomous TaxisKyle VogtYes2,0007YesTraditional Software with COOCOO, Product, EngCFO, Legal, Risk, HRProduct/tech focusUnsureOwned by GM
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FlexportLogisticsRyan PetersonYes2,20014NoCEO runs everythingAir Freight, Ocean Freight, Fulfillment, International, North America, Customs/Trade, EVP of SMB, EVP of Global AccountsCTO, CFO, Marketing, Legal, CCOTurnaround: Oversight of every part of the businessN/A
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OpenAIGenerative AISam AltmanYes5005YesTech founder who wants to do techCOO, CTOPeople, GC, Comms/PolicyHeavily product/tech focusedGrowth: Sales, GTM, Finance
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OpenDoorReal Estate (buys/sells homes)Carrie WheelerNo2,0009NoSoftware marketplace + investment companyPresidents of 3 main BUs (Marketplace, Exchange, Sell Direct), CTO, Chief Investment OfficerCFO, People, LegalOversight of main parts of businessN/A
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PatreonContent creator platformJack ConteYes4006NoProduct-Led Growth structureCTO, Product, Ops, VP of Memberful (acquisition)Finance, PeopleOversight of main parts of businessN/AProduct-led growth focus (no direct Growth org)
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PlaidFinTechZach PerretYes1,2006YesTraditional FinTech with COOCOO, CTO, Chief Network Officer (runs the new parts of biz like identity management)People, Finance, LegalProduct/tech focusMarketing, Revenue, Biz Ops, Partnerships, Commercial
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BIG TECH (More than 5,000 employees)
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AdobeTraditional Software/SaaSShantana NaruyenNo29,2007No2 Presidents of main BUsPresidents of Digital Media and Digital Experience + MarketingPeople, CFO, GC, StrategyTraditional oversight (finance, legal, People)N/A
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AirbnbDual-sided marketplaceBrian CheskyYes6,8008NoTraditional dual-sided marketplaceOps, Tech, Hosting, MarketingStrategy, Legal, CFO, PolicyBoth sides of market + productN/A
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AmazonEcommerceAndy JasseyNo1,540,00016NoSVPs of business units: Stores (physical and virtual), AWS, ????N/A
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DoorDashDeliveryTony XuYes16,80010YesTraditional Software with COOCOO, Product, EngCFO, People, Comms, Corp DevProduct/tech focusedRuns the delivery business: Revenue, Marketing, Drivers, Kitchens
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Google (Not the Alphabet parent)Advertisements in search, YouTube, AI...Sundar PichaiNo140,00016NoConglomerate. SVPs own each businessSVPs of Cloud, Search, YouTube, Platforms (e.g. Chrome), Devices (e.g. Nest, Fitbit)Chief Business Officer, People, CFO, Marketing...N/ASundar is CEO of Alphabet and has 12 direct reports there (main business units)!!!
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