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MetricJan 14Jan 30Feb 11TrendNotes
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Emails Sent159415891576↓ SlightNatural list shrinkage from bounces/unsubs — normal and healthy
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Delivered133915181489↑ StableDeliverability improved significantly after Jan 14 bounce cleanup (191→71)
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Opened670746763↑ GrowingOpens rising each send — audience recognition building with David Drebin branding
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Open Rate %47.75%47.75%51.24%↑ GrowingCrossed 50% — exceptional for non-opt-in list. Half this audience opens every send
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Clicked24615617↑↑ BreakoutMassive jump from Jan 14 (24) held steady through Feb 11 (617). Drebin branding confirmed
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Click Rate %3.58%82.44%80.87%↑↑ Sustained23x increase from Jan 14 held — not a fluke. Content + branding alignment is the driver
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Unsubscribers263→ StableMinimal churn across all sends. 11 total unsubs from 3 campaigns = very healthy list
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Bounces1917187↓ ImprovedJan 14 cleaned 191 bad addresses. List now stabilized at ~70-87 bounces per send
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KEY INSIGHT: Same audience, same open behavior (~48-51%), radically different click engagement. The Feb 11 hold confirms this is a sustained pattern, not a one-time spike.
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